Mobile + Local = the New SEOBy The piJnz Groupwww.piJnz.com

www.piJnz.com

Customers are mobile

www.piJnz.com

• Over 80% of mobile interactions result in an action (call, visit or purchase)

•79% of shoppers are using their smart phones to help with their purchasing needs

• 90% of consumers have taken action based on a smart phone search

www.piJnz.com

Customers are mobile

Mobile devices will pass PCs as the access device of choice in 2013

Elements of a great mobile website

www.piJnz.com

•Your location, phone, hours of operation and contact information are clearly visible

•Less text, more images, slideshows and videos

•Easy ways to share on social networks and with friends

•Current offer or coupon

•Short mobile form.

www.piJnz.com

Customers are mobile

Why invest in a mobile website?

www.piJnz.com

• 84% of small businesses who have invested in a mobile presence say that they see benefits (web.com)

• Most searches for small businesses are local, and ½ of them are coming from mobile devices

• Mobile offers a very high conversion rate (over 80% of mobile visits result in an action)

• Targeting better customers! (heavy smart phone users tend to be less price-sensitive and more influential)

Mobile coupon example

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Mobile coupons offer 10X the redemption rate of traditional coupons

• They can easily call you and find you

• They can quickly find the information they need, when they need it (your services, hours of operation, menu, current offers)

• Mobile engagement is fun!

www.piJnz.com

Why your customers love mobile

What we offerRich mobile experiences (slide shows, video,

intuitive design)Customized to your brandSocial sharing Geo location (store finder)Mobile lead generationM-commerce (PayPal or credit cards)Mobile couponsStats on visits, interactions (calls, form

submissions) and conversions

www.piJnz.com