why mom was right about marketing tests
DESCRIPTION
For a webinar with onlinehaj.dkTRANSCRIPT
![Page 1: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/1.jpg)
Test dine budskaber
On a shoestring budgetAnders Rosenqvist for Onlinehaj.dk 2 oktober 2014
@AndRosenqvist // [email protected]://flic.kr/p/on8VJq
![Page 2: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/2.jpg)
Download this Slide Deck:
bit.ly/onlinehajftw
![Page 3: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/3.jpg)
Choosing the right marketing channel
![Page 4: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/4.jpg)
Portent.com/mkstack/
![Page 5: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/5.jpg)
Paid Channels
![Page 6: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/6.jpg)
Advertising where you spend dollars to gain visibility
Paid channels
W
H
E
Buy impressions, clicks or visibility
Pay per click (PPC), display, sponsored stories facebook
![Page 7: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/7.jpg)
![Page 8: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/8.jpg)
Exposure and attention you can’t buy, but you can gain by being valuable
Earned channels
Answer questions, entertain, shock, be super usefull ect.Infographics, video, training, live Q&A, articles and guest posts.
W
H
E
![Page 9: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/9.jpg)
![Page 10: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/10.jpg)
The stuff you fully control and own
Owned channels
Write it, record it, build it.
Your web site, Facebook page, user-generated content
W
H
E
![Page 11: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/11.jpg)
Inbound marketing is a data-driven approach that attracts individuals to your brand and converts them into lasting customers
![Page 12: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/12.jpg)
![Page 13: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/13.jpg)
Do we need to be there?
![Page 14: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/14.jpg)
Choose platforms
•Do we need to be there and what is our purpose?
•Remember your are only renting the space not owning the space
•Claim brandnames on the big platforms. Use Knowem.com
![Page 15: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/15.jpg)
Source: Infomedia.dk
![Page 16: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/16.jpg)
1. Monitor conversations in the area2. Understand the motivation for taking
part in the conversation
3. Identify how to add value4. Create content based on how we can
add value to the conversation5. Test & learn fast6. Rinse and repeat
1337 Social Media Marketing guide
![Page 18: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/18.jpg)
Then A/B test different
pictures and text for updates to meassure what performs best.
Then A/B test different
pictures and text for updates to meassure what performs best.
Use campaign URL for picture
preview and another
campaign URL for text link
Use campaign URL for picture
preview and another
campaign URL for text link
![Page 19: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/19.jpg)
Do you really need a Social Media Agency for talking to your customers ?
![Page 20: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/20.jpg)
Video
![Page 21: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/21.jpg)
Make a viral video
Source: www.onehourpersecond.com
![Page 22: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/22.jpg)
To DoUse fiverr for creating awesome videos for 5$!
If you really want to burn your money, then use an agency but most of them is using fiverr anyways.
Splittest different concepts and publish videos.
Use your phone to record a video with yourself as the brand ambassador
1
2
3
4
![Page 23: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/23.jpg)
Out of comfort
zoneMake a 30 sec video with presenting your business
Take your phone now and make a rapid video with presenting yourself and the business
One take, do it now and upload it to youtube.
Read this video guide and save $$$ on agencies. http://j.mp/dropagencies
1
2
3
4
![Page 24: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/24.jpg)
![Page 25: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/25.jpg)
Meta description should be
The Call To Action
![Page 26: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/26.jpg)
![Page 27: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/27.jpg)
![Page 28: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/28.jpg)
![Page 29: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/29.jpg)
![Page 30: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/30.jpg)
Ask me anything aka Questions.
![Page 32: Why Mom Was Right About Marketing Tests](https://reader036.vdocuments.net/reader036/viewer/2022081404/5581b2cdd8b42a1d1a8b4849/html5/thumbnails/32.jpg)
Start your own journey here:http://j.mp/kphshare
https://www.flickr.com/photos/alpstedt