why now is the time to invest in digital experiences that matter

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Why now is the time to invest in digital experiences that matter. Attention is a Gift

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Post on 16-Apr-2017

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Page 1: Why Now is the Time to Invest in Digital Experiences that Matter

Why now is the time to invest in digital experiences that matter.

Attention is a Gift

Page 2: Why Now is the Time to Invest in Digital Experiences that Matter

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The challenge with content marketing?We don’t think about the human aspects of engagement.

Page 3: Why Now is the Time to Invest in Digital Experiences that Matter

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To solve for it takes mindfulness.This moment right now, is important.Every word. Every image. Everything is thoughtful.

Page 4: Why Now is the Time to Invest in Digital Experiences that Matter

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We all assume that because consumers are consumers, they naturally consume everything we produce.

Page 5: Why Now is the Time to Invest in Digital Experiences that Matter

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But attention is a gift.Content marketing is a tactic.

Page 6: Why Now is the Time to Invest in Digital Experiences that Matter

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Content Strategy is a means to an end.To what end are we working?And what does the engagement look and feel like on the other side?

Page 7: Why Now is the Time to Invest in Digital Experiences that Matter

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How do you and your consumers walk away from engagement with a feeling of satisfaction and value?

Page 8: Why Now is the Time to Invest in Digital Experiences that Matter

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Remarkable content is the answer.

Page 9: Why Now is the Time to Invest in Digital Experiences that Matter

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Get real with digital marketing pioneer, Brian Solis and Cartoonist, Hugh MacLeod of the Gaping Void to understand how to master

remarkable content in Attention is a Currency.

Page 10: Why Now is the Time to Invest in Digital Experiences that Matter

Today, LinkedIn members number more than 400+ million professionals. That’s over one-half of the 600 million professionals on the planet, representing the largest group anywhere of influential, affluent, and educated people.

For more information, visit marketing.linkedin.com