why now is the time to invest in digital experiences that matter
TRANSCRIPT
Why now is the time to invest in digital experiences that matter.
Attention is a Gift
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The challenge with content marketing?We don’t think about the human aspects of engagement.
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To solve for it takes mindfulness.This moment right now, is important.Every word. Every image. Everything is thoughtful.
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We all assume that because consumers are consumers, they naturally consume everything we produce.
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But attention is a gift.Content marketing is a tactic.
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Content Strategy is a means to an end.To what end are we working?And what does the engagement look and feel like on the other side?
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How do you and your consumers walk away from engagement with a feeling of satisfaction and value?
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Remarkable content is the answer.
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Get real with digital marketing pioneer, Brian Solis and Cartoonist, Hugh MacLeod of the Gaping Void to understand how to master
remarkable content in Attention is a Currency.
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