why online video marketing?
DESCRIPTION
It’s not about what you tell your customers, it’s about what your customers tell their friends.Customers who watch video spend longer on the M&S site and view 3 times the number of products. M&S receive a 16% average click-through rate on the M&S TV player (2010). 1 in 6 UK online retail visits ends in a purchase and how do you increase that number? With impactful and relevant branded videos from Adjust Your Set.TRANSCRIPT
1 in 6 UK online retail visits ends in a
purchase
How do you increase that number?
Online Video
Retail site visitors who view video are 64% more likely to purchase
than other site visitors
Video…
Increases brand engagement
Allows serendipity
Drives purchase conversions
Builds advocacy
To view a video case study of M&S please
visit: http://www.adjustyourset.tv/clients/
M&S TV success
30% average sales increase for M&S from customers who view video
content
16% average click-through rate on the M&S TV player in 2010
Customers who watch video spend longer on the M&S site and view 3x the number of products
10million minutes of content has been viewed on M&S TV
To view a video case study of Thomas Pink please
visit: http://www.adjustyourset.tv/clients/
Where is video going?
Over 90% of data passed over the web is predicted to be video
1 million minutes of video will cross the internet every second
There will be 50 billion connected devices in homes around the world
2014
2015
2020
It’s not about what you tell your
customers…
…it’s about what your customers tell
their friends
To view a video demo of Adjust Your Set’s Social
Video tool, Chatter, please visit:
http://www.adjustyourset.tv/chatter/
Video will be everywhere…
Across every channel, on every connected device…
…personalised to the user experience
Thank You@cgorellbarnes
@adjustyourset