why people hate your website

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WHY PEOPLE HATE YOUR WEBSITE

http://www.roundpeg.biz/


COMMON MISTAKES

• Design• Content• Conversion• Search



DESIGN - BAD FIRST IMPRESSION

• Irritating Flash Animation, • Rotating Banners • Autoplay, Videos and Audio Tracks• Slow Loading Pictures• Too Much, Too Much, Too Much• Unreadable Text on Dark Backgrounds• Outdated Designs



DESIGN - PROSPECTS GET LOST

• Confusing Navigation• Assuming Everyone Thinks the Same• Hard to Find Information• Incomplete Contact Information



DESIGN – DOESN’T LOOK GOOD EVERYWHERE

• Failed to Use Responsive Design–Monitors come in all shapes and

sizes–Mobile, Mobile, Mobile

• Mobile Sites vs Responsive Design



CONTENT: IT’S WHAT’S ON THE INSIDE

• “You” centered content• No resources• Impersonal content• Stale content



CONTENT: SHOWING OFF

• Technical jargon• Graduate level text• Long answers when a short one will suffice



CONTENT: POOR USE OF MEDIA

• Irrelevant or overused images• Unlawful use of images• No mulitmedia



CONTENT: YOU DON’T CARE

• Grammar and Spelling• Broken Links• Nothing new



SEARCH: IF YOU BUILD IT.

• Too Many Key Words• Irrelevant Tags or Key Words• Repetitive Page Titles and Meta Tags• No Page Titles, Slugs or Headers• Inconsistent Citations



SEARCH: MORE TURN OFFS

• Frame structure• Old content• Unlabeled pictures• Duplicate content• Thin content



CONVERSION: ARE YOU FRIENDLY?

• Nothing for Visitors to Do• No Clear Calls to Action• No Acknowledgement of Different Learning

Styles• No Way to Share• No Response



CONVERSION: COMING ON TOO STRONG

• Asking Too Much• Inappropriate Social Media Integration



MEASURE SUCCESS: TRAFFIC METRICS

• Evaluate Traffic Sources• Focus on Relevant Key Words• Examine Bounce Rates



MEASURE SUCCESS: MORE THAN TRAFFIC

• Evaluate Conversion• Track Inquiries and Sales• Watch Your Search Rankings



TAKE CONTROL: IT IS YOUR WEB SITE

• Own your domain• Know hosting passwords• Plan for updates



LORRAINE BALL@roundpeg | @lorraineball | www.facebook.com/roundpegIndy


http://www.roundpeg.biz/dont-hate-your-website/

why people hate your website

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