why programmatic audio will become a marketer's dream sponsored by the trade desk, digiday...
TRANSCRIPT
Programmatic Audio: The Marketers Dream• We have a new golden age of audio in front of
us all.
• Consumer shift to mobile devices will continue to drive increased adoption of audio services.
• Mobile as a whole will reach 50% of ALL avails by the end of this year according to leading SSPs
• This creates a massive opportunity for brands and advertisers for programmatic audio.
Why is audio viable?
Source: IDC, 2014. Includes online and mobile display and video advertising.
2000
2014
USA 43 87
China 249
Brazil 358
Russia 2 70
The Space Between
Us
Source: IDC, 2014. Includes online and mobile display and video advertising.
2.53352
The Device
How does it work?• Audio is a mobile world.
• Mobile will account for 50% of the programmatic ecosystems request volume….in 2016
• The infrastructure exists to consolidate digital audio buying into programmatic platforms now.
What does this mean for marketers and
agencies?• Mobility creates a personal connection
on a global scale
• Apps ‘exist’ with their consumers and engage with them throughout their day
• Powerful connections with engaged audiences + rich data for targeting….a marketer’s dream.
The Canary Speaks
• This is a global medium and growing….a new golden age is here.
• Digital Audio will make one of the fastest transitions to programmatic of any channel we have seen.
• Audio is a viable channel for programmatic buyers now.
I’ve got good news this time
