why publishing is no longer the last step
DESCRIPTION
A brief history of the publishing process and a look at how Web2.0 and the rise of feedback and user generated content is changing the way that we think about distributing information.This version of the presentation was presented to the North East Ohio chapter of the STC on 11/10/09TRANSCRIPT
Why Publishing Is No Longer The Last Step.
Alan J. [email protected]
North East Ohio – STC
November 12th, 2009
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What is ‘Publishing’?
pub·lish v. •To prepare and issue (printed material) for public distribution or sale. •To bring to the public attention; announce.
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Why Do We Publish?
To spread knowledge.
To record events.
To share thoughts and ideas.
To instruct.
To tell stories.
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When Did It Start?
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The Book
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Reaching The Masses
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Did He Write For Publication?
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Veneration Of The Printed Word
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The Expected Paradigms - 1
Authoring
Editing
Approval
Publication
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The Expected Paradigms - 2
When a document is published its information is - Correct,
- Complete,
- Permanent,
- Authoritative.
NOT!!!
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The Traditional Model
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The Centralized Model
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Technical Publications – A Personal History
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Technical Publications – A Personal History
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Technical Publications – A Personal History
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Publishing In A Web 2.0 World
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Publishing In A Web 2.0 World
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Publishing In A Web 2.0 World
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Publishing in a Web 2.0 World
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Publishing In A Web 2.0 World
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Publishing Is No Longer The Last Step
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Collaborative Authoring (it isn’t new either).
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Getting Feedback – Fear Of The Masses
90-9-1
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Enabling The Discussion
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What We Need To Be Thinking About
The consumer information space is ahead of the ‘professional’ information space.
What we do with technology at home migrates into the work space.
People Access Information from Multiple Sources.
Users Want To Contribute.
Feedback is important.
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How Do You Leverage The New Model?
“Listen” to the people who consume your information.
Involve them in the process.
Leverage the technology they are using anyway.
Social networks.
Wikis.
Get used to “letting go.”
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Publishing Was Never The Last Step
CREATE
PUBLISHFEEDBACK
INCORPORATE
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Alan J. Porter – Around The Web
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The Commercial
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ePublisher 2009.2
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ePublisher Workflow
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The Demo