why relylocal for local businesses in west kendall, fl

RelyLocal – helping local businesses competeWest Kendall

RelyLocal West KendallRelyLocal strengthens our local economy

by educating and creating awareness in our West Kendall community about our buy local campaign “Locals You More!”

while increasing local traffic and sales in our local participating businesses.

http://www.facebook.com/album.php?profile=1&id=160026496410



Why RelyLocal?“What really matters to consumers is value – and local

businesses excel at providing value.”

“Buy local campaigns always move consumers. The more information consumers have, the more they buy local.”

“One compelling explanation is that most consumers today know relatively little about great deals locally and instead have been

influenced by billions of dollars of advertising.”

The Competitiveness of Local Living Economies, by Michael H. Shuman, JDThe Post Carbon Reader: Managing 21st Century’s Sustainability Crises, by Richard Heinberg and Daniel Lerch.




Local Businesses… Unite!

The survey gathered data from 2,768 independent, locally owned businesses during an 8-day period in January. The respondents were located in all 50 states.

Key IBA – independent business associations.

Institute for Local Self-Reliance

“The wealthiest communities are those with the highest percentage of jobs in businesses that are locally owned.”The Competitiveness of Local Living Economies, by Michael H. Shuman, JD




Businesses were asked what impacts they had experienced as a result of the initiative:• 42% said the campaign had improved the loyalty of their existing customers• 41% said it had brought new customers to their businesses• 62% said it had increased local media coverage of independent businesses• 47% said it had made city officials more aware and supportive of independent businesses• 42% said it had led to more collaboration, purchasing, and mutual support among local businessesAccording to 85% of respondents, the fact that their business is locally owned and independent matters to some or most of their customers, while 11% said it mattered to a few of their customers and only 2% said that it was irrelevant to customers.

More than three-quarters of independent businesses in cities with an active "buy local" initiative reported that the initiative had had a positive impact on their business, with more than half of those describing the degree of impact as "moderate" or "significant."




What is RelyLocal

A marketing program that helps

local businesses connect to more customers

while actively supporting

grassroots ‘buy local’ campaign.




Our ideal partner

• local – Independent Business • limited or no web presence and/or

limited traffic to their site• need to stretch advertisement dollars• wants to be found• wants to be a ‘buy local’ advocate

Exclusive to: • Independent business• Locally owned franchise• Independent agents/reseller• Non profit




RelyLocal Solves 3 Common Problems

1. Most local businesses can’t afford effective advertising and marketing plans.

2. Most local businesses can’t keep up with technology, social media, and marketing trends.

3. Many local customers have no idea about the product and services offered by local businesses - like yours- in their community.




What are the options?

• Traditional advertising cost money (often lots of it)

– Phonebooks– Billboards– Newspaper– Coupon– Television– Radio– eMarketing




How RelyLocal works for you1. A hyper-local focused community directory

featuring ONLY LOCALLY OWNED AND OPERATED businesses: www.relylocal.com/west-kendall

2. Steady increase in traffic to your site with enhanced search engine links to our SEO optimized site, backlinks to your website, and all search engine directories google, bing, Yahoo! and Yelp.

3. Local Grassroots ‘buy local’ community promotion and awareness to support RelyLocal member businesses all year long.




Business Directory Membership

PackageOnly $25/month

Tags

Back Links toSpecific pages

Links to Social Media

Full web directory listing in up to six categories of your choice and includes; your logo, short description, long description, hours of operation, phone, fax, email, address with interactive google map, printable coupons, photos, downloadable documents, user reviews, inclusion in search engines and links to facebook, twitter, blog, myspace, skype, indeed, youtube, and your website.

Other Categories




RelyLocal Member – FeaturesListing also includes:• Up to Three Coupons• Interactive Map• Up to 12 photos• Opportunity for

Customer Reviews




RelyLocal Member – New Feature




Tools for Additional Traffic

Powerful Banner AdvertisingTargeted to Local Shoppers Ready To Buy

To keep our site simple and clean, we limit our banner advertising to three banners per page.

This exclusive placement also gives our advertisers a better value for their money.

Available in 2 different sizes: 300 x 140 pixels: $125 per month140 x 140 pixels: $75 per month




Aggregate and Organic Listings

With things like meta keywords and static content on your page becoming less relevant to search engines (because it can be manipulated), your site, being featured on trusted sites like RelyLocal.com and with its backlinks, will help increase your engine rankings.

In addition to new customers from RelyLocal.com, you will begin to see increased traffic and exposure on many other search engines and directories.




• Over time, generic search possible• No promises of # 1 listing or page

ranking• But might be able to scale back on

paid adverts over time

Generic Search




Ideas from other cities• Partner with media

- billboards- direct mail- newspaper - magazines

• Members share cost• High profile low risk




Integrated 360 degree Marketing

RelyLocal West

Kendall

Website

Social Media

Monthly Newsletter

Community Events

RelyLocal West Kendall offers an integrated marketing campaign that reaches the people that live and work in West Kendall through:- Website (relylocal.com/west-kendall)- Social Media (Facebook and Twitter)- Monthly Newsletter (Subscribers and

Fans) - Community Events (coupons and

giveaways)

Other opportunities (for additional fees):- Email Marketing- Text Program- Direct Mail - Event Sponsorships and/or Participation

$270 Annual Basic Plan




The opportunity

Business owner can focus on being great, while having a partner do some of these– Web presence– Web development– Search engine optimization– Social media marketing– Coupon marketing– Local marketing campaigns– SMS/text mobile marketing




Shop LocalBuy LocalRelyLocalOther Services we offer:• Email Marketing• Social Media• Advertising• Promotions• Event Marketing• Community Partnerships• Customized solutions

West Kendall

Become our Partner Today!Call us at 786-759-1249

or email [email protected]





why relylocal for local businesses in west kendall, fl

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