why this kolaveri di ??? - analysis of virality
TRANSCRIPT
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The Song “Why this Kolaveri di..” became Viral within a week in India / US / Australia..
Let’s Explore Why this Kolaveri…
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Interesting Insights
Trending topic in Twitter (18 to 23 Nov) ..
.. Went Viral within a week’s time
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Interesting Insights
More than
2.5 million views
10,000 + Comments
5,000 +Favorites
- Combined metrics of all instances of
the song in Youtube…
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Interesting Insights
The song is most popular amongst Gen Y ….
Mostly in the age group 18 to 24 across US / Australia & India
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Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
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Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
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Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
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Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
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The song became the No.1 trend in Youtube within 3 days…
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Natives were able to understand
the song along with the lyrics… .
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Non-tamil audience somehow managed to understand the meaning of the song from
their peers, friends etc..
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Non-tamil audience somehow managed to understand the meaning of the song from
their peers, friends etc..
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To make life easier and for everyone to understand, the details about the song were uploaded to Wikipedia along with
Glossary of terms…
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Simplicity… Simple English words… Trendy Youth Lingo…
+Subtitle’s as such… making it easier for people to sing along with it..
Emotional Connect…
It’s a song by a young guy with a broken heart…
Very common & Universal feeling
Superb Beats…
The beats were simple yet nerve wrecking…
Enabling everyone to enjoy regardless of the language…
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It’s everywhere.. Making it Unavoidable..
The popularity was instantaneous that it created curiosity for every netizen to hear it… and analyze what’s so great about it
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Addictiveness…
Majority felt that, at first instance, it was not catchy…
But then, they felt addictive …
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The Meme Effect …
Adding a “u” to the normal language.. Is catching up slowly…..
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Truly… What a “Kolaveri..” ….
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