why you need a blog strategy
TRANSCRIPT
Why You Need A Blog Strategy
Generating Traffic With Strategic Content
What are your objectives?
• drive traffic to your website, • brand awareness• differentiate your business from
your competitors,• lead generation,• build customer loyalty, • SEO benefits, • upsell / cross sell• showcase expertise.
Who are your customers?
• have you got a customer avatar?
• what are your existing customers like?
• who do you want to target your blog at?
• what are their interests?• what challenges do they face?• how can you help?
What are your competitors up to?
• check out their blog,
• how do they rank in SERPs,
• what do they share on social media?,
• what levels of engagement can you see?
• have they got it right?
Have you got any keyword research?
• do you know what words and phrases potential customers use?
• how does your website rank for important keywords for your business and sector?
• and what about your competitors?
How will you promote your blog?
• social media channels,– Twitter
– Google +
• email marketing,– newsletters
Who can promote your posts?
• members of your team,
• Influencer marketing,– partners,
– suppliers,
– Industry associations,
– Industry experts,
– your customers.
Who’s going to put this strategy into action?
• blog manager,• researchers,• writers, • proofreading and editing, • SEO, • blog publisher, • promotion,• metrics.
How often can you / should you blog?
• what are your objectives?
• what level of support or resources do you have in place?
How will you measure your success?
• objectives,
• metrics,
• reporting.
Contact [email protected] further details on how we can help you with your company blog