wi towns association, annual conference, oct 2015
TRANSCRIPT
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STRATEGIES FOR BROADBAND DEVELOPMENT: access and adoption
Wisconsin Towns Association Tuesday October 27, 2015
Broadband & E-Commerce Education Center http://broadband.uwex.edu | [email protected] | @WI_Broadband | 608-890-4255
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Mary KluzCommunity Development [email protected] 608-890-4254
Maria Alvarez StroudCenter Director [email protected] 608-263-9295
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Broadband is
• “Always on”• High speed internet
access• Capable of carrying
multiple devices simultaneously
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Bits, Bytes, and Bandwidth• Kbps, Mbps, Gbps = bits per second• Kilobits, megabits, or gigabits per second• Measure of data transfer rates• 1 mbps is ~ 1000 times faster than 1 kbps
• KB, MB, GB = Kilobytes, Megabytes, Gigabytes• Measurement of file size (i.e. movie ~ 6000MB)
• Download and Streaming
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Download Speed Comparison
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Source: CTS technologies
Data Speed Capacity/Technology
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Across the world
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• Research in the U.S. shows…
• 56% of businesses and organizations say broadband is essential for remaining in current location
• 56% of households say they would definitely/likely relocate if broadband was not available
• 32% of households work from home or have a home-based business
The Internet has become the highway for technology
Source: SNG Digital Economy Database n = 19,951 businesses and 9,318 households
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Median Household Income Growth: High BB Adoption Vs. Otherwise Similar
Whitacre, Galardo, Strover for the National Agricultural and Rural Development and Policy Center, 2013
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Disruptive Innovation recreation
business
work
school
health
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Interaction between factors affecting broadband development
Internet service
provider activity
Availability of infrastructure
Consumer demand / adoption
Consumer confidence
Potential public role?
Affordability
Consumer savvy
Regulations
Potential public role?
Return on Investment
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How are people effectingsystemic change?
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Developing broadband: the players
• Federal level: – Federal Communication Commission (FCC)– National Telecommunications and Information Administration (NTIA)
• http://www.ntia.doc.gov/report/2015/broadbandusa-guide-federal-funding-broadband-projects
– US Department of Agriculture (USDA), others who administer grants and loans
• State level: – Public Service Commission PSC
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• Local level– Consumers judge it according to• Speed• Cost• Reliability
– Government (county & municipal)
Developing broadband: the players
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
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Broadband Policies and Regulations for Wisconsin
Stakeholders
http://broadband.uwex.edu/resources/policy/
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
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Community Outreach
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
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Technology Committees
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
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Vision
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Vision
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
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Enable action by removing barriers
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Enable action by removing barriers
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
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Short term wins
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
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Instituting change
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Questions?
http://broadband.uwex.edu/resources/policy/
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Broadband & E-Commerce Education Center [email protected] Twitter @WI_Broadband 608-890-4255
Maria Alvarez Stroud, Director [email protected] 608-263-9295
Mary Kluz, Community Development, [email protected] 608-890-4254
Find this presentation online: http://www.slideshare.net/WI_Broadband