widget and web ecosystem - updated
TRANSCRIPT
Widget & Web Ecosystem
Jo, SanKuweb2.0 Evangelist
SD Group @ KT
Web is Becoming a WidgetWebsite vs. Widget
Widget
Widget
One WayLimited Contents: Short HeadCentralizedClosedProvider Centric
Two WaysUnlimited Contents: + LongtailDistributedOpenUser Centric
Decentralization & Atomization
Media: Mass Media -> Me Media , We Media
Content: Web Site -> Page -> Micro Content
Convergence and Divergence
Portable Web
Distributed Web
Remixed Web
Programmable Web
Dion Hinchcliffe
Widget
Dion Hinchcliffe
Widget
Publishing2.0
Do-It-Yourself
Engagement
Personalized WebService Finds You
HTTP RSS
People to Services Services to You
Widget
http://flickr.com/photos/fredcavazza/2564571564/sizes/o
Social Media
Seamless Experience on Multi Devices
Widget
Services Multi Devices
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed
Within 5 years, the majority of Web usage
worldwide will be mobile.
•The web page concept is just a transition.
•The end of the browser as we know it.
•The deportalisation: break the web in small
independent pieces of living information. Widget
Tariq Krim, Former CEO of Netvibes
The Widgetized Web
is a natural evolution of Internet.
Natural Evolution: web2.0
Power to People
Decentralization, Distributed Web
Remixed Web
Personalization
MultiDevices, Mobile, Invisible Internet
Viral Marketing
Free the Service:
Data & Application
Free the Device
Free the Commerce
Free the User
Trend vs. Money
Widget
Highly interactive micro-applications Widgets as a new way to reach a dispersed audience on millions
of other sites across the Web: widgetized web Offer users a rich media experience and a high level of
engagement Easy sharing makes for viral distribution Simple and ease of consumption and distribution Interoperability on more devices and Seamless User Experience Business models: driving site traffic, content consumption,
advertising Slide.com now reaches an audience of more than 134 M through
its widgets (2008)
Widgets
Desktop Widget Web Widget
Mobile WidgetWebwag.com, zenzui
Physical WidgetWidgetstation, chumby
Desktop Widgets Mac Dashboard Widgets MS Vista Sidebar Gadgets Linux Widgets Google Desktop Gadgets Yahoo! Widgets
Nokia WidSets 300 Mobile Phone Models 4,500 Widgets
Webwag.com, Zenzui
Mobile Widgets
“…in the U.S. marketing spending on mobile widgets will reach [US]$500 million by 2010, up from about $2 million [in March 2007]” [BusinessWeek]
Widget StationPersonal Internet Player Open Source Hardware
Design + Simple + Internet + Widget + Toy + Private
sports buddy friend connection
a better wake-up music station (powers + streams)
+ photo sharing, video mash-ups, multimedia messaging, games, gossip, news …
SoIP lifestyle
WidgetUsage
Widget Usage Digital Content Distribution Made Easy Advertising Network Personalized Web Website or Personal Profile Enhancement Self-Expression and Publishing 2.0 Site Functionality Enhancement Mash-ups and Deep Integration Communication Shopping Enterprise Widget Revenue Generation
Showcase Random House
books everywhere online
Market the Random
House brand
Let users preview books
Let users buy books
Spread the widget virally
The Random House Book Widget
The YouTube Widget (Badge)
Highly viral with excellent end
user motivation
Uses the Web as a content
“billboard”
Consistently drives user
growth, video views, and
traffic back to the site
Didn’t take the user’s
intelligence for granted
Showed the raw code for
hosting right next to every
video Dion Hinchcliffe
The Google AdSense Widget
Probably the most successful widget in history
Drives an enormous amount of revenue for Google
Turns the entire Web into Google’s ad platform (The
Long Tail of content/advertising)
Key aspects
Good user incentive
Extreme ease of use
Strong viral feedback loop
Widget Ads
Social WidgetIntegrate the Social APIs natively in widgets
Enterprise Widget (SAP)
“2007: year of the Widget?”[Newsweek]
Your Attention OnlyAt Your Home
Tariq Krim, Former CEO of Netvibes
Our digital life is growing out of controlFocus your attention on what you care
Age of Personalization
WidgetEcosystemEconomy
Users
Advertisers
Publishers
Ecosystem
Widget Enabling New Open Web EcosystemBrining More Values with Network Effect
Widget Ecosystem
Widget Creators
(Platform)
Content &Application Providers
UsersWidget Gallery
Advertisers
PC/Platform(Vista, Linux, Browder, Android)
Web(Blog, Personal Web)
Mobile
WidgetStation
DevelopersPower Users
DistributersWeb, Desktop, Mobile, Station
Widget Creators(Platform Providers with Widget Gallery)
define, design, develop, deploy
Content and Application Providers
Communication, Personalization , Syndication ,Visualization
Distributers
Channels, Walled Gardens, Consumers
Terminals/DevicesDesktop, pda, mobile, web-enabled
Widgetbox Bliget
Widgetbox has a community of tens of thousands of widget creators and over 75 million widget users.
Widgetbox widgets are on MySpace, Facebook, Blogger and over 1,000,000 other domains on the web.
Netvibes Widget EcosystemBased on UWA
Show Me the Money~
Widget Economy
Driving visitors to your site with network effects
(Brand-Extension/More Conversions)
Advertisement Widgets
Selling Widgets (Premium Contents and
Products)
Widget Gallery, Search, Distribution
Widget Platform
Widget Ad Network
Widget Korea
Web2.0 vs. Web0.2
What is Next?When?
Widget? New Web
X X ?
Widget as Web Ecosystem EnablerTo Bring the Vitality of Innovation to Korea
+70%
…
+40%
……
… …
Global Market
NOWweb2.0 Market (+Mobile)
?
…
Global Web MarketThrough KT Open Ecosystem
User CentricOpen Ecosystem
Interest Based Ad.
Style
SoIP
4th Media @ HomeNew Life Style
We thought ‘friend’ is a noun,
you think it’s a verb.
Do things in a group. Don’t do things by yourself.
Groups are stronger, groups are faster.
None of us is as smart as all of us.
Eric Schmidt
Summary
The Future of Widget Easy User-Generated Widgets (UCW)
Evolution to High Performance RIDAs (Rich
Internet/Desktop Applications)
Cross-OS, Cross-Site, Web+Desktop Widgets
More Devices Supporting Widgets (Mobile, IPTV,
PMP)
More Widget Stations
Widget Ad Networks
Market Consolidation
73
Me Mobile
VoIP
PCMegapass
IPTVOnline Video
Phone
Multidevices, AnywhereSeamless Experience
WebServices
OfflineServices
Contents
Invisible Internet (as the Air)
Open ServicesPersonalized
Multiple Formats(Webpage, Widget, Voice)
PeopleThese Gizmos Connect to the
Net, But You'd Never Know It.
Open Application Platform
Change: Opportunity or Risk
Webpage vs. Widget
New Ecosystem: Data, Contents, Application
Distributed Web
Multi Devices
The Future of Online Ads
Viral Marketing
Widgets for Global Business
Open Widget Platform
Open Widget Platform
Web New Deal Project
You’ll find today is the best chance you have
to start being unreasonable,
to demand excellence,
to drive change,
to make everything happen.
Eric Schmidt
Widget is
