willisms collection william arruda's personal branding quips

Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do!

Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do!



Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare. Do!

Ditch. Dare. Do! Ditch. Dare. Do! Ditch. Dare.

Words of Wisdom &

Quirky Quips from

Personal Branding Pioneer

William Arruda

About Willisms William Arruda has his own vocabulary and his own way of speaking. At Reach, we hear his quips and quotes -‐ a lot! We call them Willisms. Lots of them appear in his new book with Deb Dib -‐ Ditch. Dare. Do! We’ve assembled some of our favorite Willisms here -‐ organized in these categories:

o  Personal branding o  Maximizing strengths o  AuthenKcity o  Consistency o  DifferenKaKon o  Goals o  Online branding

©Copyright 2013 William Arruda. All rights reserved.







On personal branding…







William Arruda

“Personal branding is not about being famous,

it’s about being selec%vely famous.”







William Arruda

“Personal Branding: Aligning who you are with what you do and

how you do it.”

William Arruda







William Arruda

“Personal branding is permission to be

yourself – your best self.”







William Arruda

“Personal branding is not about what you do, it’s about who you are.”







William Arruda







“Strong personal brands oCen repel as many

people as they aDract.” William Arruda

William Arruda







William Arruda

“Your brand is held in the hearts and minds of those who know you.”







On maximizing strengths…







William Arruda

“Fine is a 4-‐leDer word that begins with ‘F’.”







William Arruda

“Everyone has superpowers. They’re the things you do beDer

than anyone else.”







On authenKcity…







William Arruda

“When you mask your authenOcity, you rob the world of your unique

ingredient.”

William Arruda







William Arruda

“Being inauthenOc is like wearing someone

else’s clothes.”







William Arruda

“When you live someone else’s life, you

die unknown.”







On consistency…







William Arruda

“Don’t be changin’ when you should be samin’.”

William Arruda







William Arruda

“You can’t spell brand without the leDer ‘C’.

Strong brands are clear, consistent and constant.”







William Arruda

“Be lazy, it’s good for your brand.”







On differenKaKon…

William Arruda







William Arruda

“DifferenOate or disappear.”







“What makes you unique makes you successful.”

William Arruda







William Arruda

“To be outstanding, you must be willing to stand

out.”

William Arruda







William Arruda

“If you introduce yourself as your job Otle, you’re a commodity, not

a brand.”







William Arruda

“Work your quirks.”







William Arruda

“Conformity is the enemy of innovaOon.”







On online branding…







William Arruda

“Be real before being virtual.”

William Arruda







William Arruda

“Building and maintaining your online

brand is planned serendipity.”







William Arruda

“Be virtually visible: Build your brand in bits

and bytes.”







On goals…







William Arruda

“Take one step towards your goals every day and

you’ll walk many milestones.”

William Arruda







William Arruda

“To reach your goals, you need to stretch your

mind.”

About William Arruda Dubbed the Personal Branding Guru by Entrepreneur, William Arruda is the Founder of Reach Personal Branding, and author of Career DisOncOon and Ditch. Dare. Do! A personal branding pioneer, he is credited with turning the concept of personal branding into a global industry. His company, Reach Personal Branding, has representaKves in 45 countries on five conKnents.

@williamarruda

©Copyright 2013 William Arruda. All rights reserved.







Learn more...

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