COMMITEE MEMBERSTHAWBAN BAIG

MARKETING MANAGER

WAQAR HANIF

MARKET RESEARCHER

AYSHA SHAHID

CONSUMER RESEARCHER

UMER AHMED

LEGAL ADVISOR

WILOXIN, A REVOLUTIONARY MEDICINE

WELCOME TO THE MARKETING DEPARTMENT OF WILSONS PHARMACEUTICALS PAKISTAN LTD.

TABLE OF CONTENTS

• INTRODUCTION

• MARKET FEASIBILITY

• CONSUMER DEMAND

• GOVERNMENT POLICIES

• ADVERTISEMENT PLAN

INTRODUCTION

• PROBLEM

• PERCENTAGE OF PATIENTS

• WHERE WILOXIN STANDS…?

INTRODUCTION

• COMPOSITION OF WILOXIN (CLARITHROMYCIN + OFLAOXACIN)

• USAGE

WARNINGWILOXIN IS "PREGNANCY CATEGORY C" MEDICATIONS, INDICATING THAT NO STUDIES HAVE BEEN CONDUCTED TO ASSESS THE SAFETY OF THIS DRUG FOR PREGNANT WOMEN. NO SAFETY PROBLEMS HAVE BEEN IDENTIFIED FOR USE OF THIS TYPE OF MEDICATIONS FOR PREGNANT WOMEN HOWEVER, BECAUSE OF THE UNKNOWN EFFECTS OF THIS DRUG ON PREGNANT WOMEN AND INFANTS WHO WERE EXPOSED BEFORE BIRTH, THESE DRUGS SHOULD BE USED DURING PREGNANCY ONLY IF THE POTENTIAL BENEFIT JUSTIFIES THE POTENTIAL RISK TO THE UNBORN CHILD.

MARKET FEASIBILITY ANALYSES

MARKET FEASIBILITY ANALYSIS

• SCOPE OF PRODUCT

• COST

• COMMON ILLNESS

• WIDE MARKET

MARKET FEASIBILITY ANALYSIS

MARKET ANALYSIS

S# BRAND NAME PACK SIZE COMPANY NAMEPRICE (RS)

1 WILOXIN 250 MG TAB 1X10'S WILSON PHARMA 99

2 KLARICIDN 250 MG TAB 1X10'S ABBOT 296

3 CLARION 250 MG TAB 1X10'S FEROZSONS 186

4 CLARITEK 250 MG TAB 1X10'S GETZ 323

1 WILOXIN 500 MG TAB 1X10'S WILSON PHARMA 310

2 KLARICIDN 500 MG TAB 1X10'S ABBOT 648

3 CLARION 500 MG TAB 1X10'S FEROZSONS 432

4 CLARITEK 500 MG TAB 1X10'S GETZ 571

MARKET FEASIBILITY ANALYSIS

• TARGET MARKETS– RAWALPINDI AND ISLAMABAD– HIGH POLLEN COUNT– ALL AGE GROUP

• MARKET POTENTIAL– TOTAL POULATION– POLLEN ENERGY PATIENT– HUGE MARKET

CONSUMER DEMAND AND PROFIT

CONSUMER DEMAND AND PROFIT

• POPULATION OF RAWALPINDI AND ISLAMABAD (4.41 MILLION AND 1.74 MILLION)

• TARGET AREA

• GOLDEN PERIOD OF SALES

CONSUMER DEMAND AND PROFIT

• ALLERGY AND INFLUENZA PATIENTS

• ESTIMATED CONSUMER DEMAND IN RAWALPINDI

• ESTIMATED CONSUMER DEMAND IN ISLAMABAD

• ESTIMATED PROFIT

GOVERNMENT POLICIES AND OUR

PLAN

GOVERNMENT POLICIES

• TO ENSURE AVAILABILITY OF SAFE, EFFECTIVE AND QUALITY PRODUCT

• THE DRUG ACT 1976

• SYSTEM OF LICENCING

• TQM

GOVERNMENT POLICIES

• CHEAP PRODUCT

• LOCAL EQUIPMENT

• TAX FREE EQUIPMENT

• PRICE BASED UPON QUALITY

GOVERNMENT POLICIES

• RESTRICTION ON MIS-USING

• PROMOTE CONCEPT OF RATIONAL USE OF MEDICINE

• SALE WITHOUT DOCTOR’S PERSCRIPTION IS RESTRICTED

• LEGALLY CANCELLATION OF LICENCE

GOVERNMENT POLICIES

• AVAILABILITY OF DRUGS

• WILSONS MEDICINE STOCK STORES

• WILSONS SALE POINTS

• SUPPLY ISSUE

GOVERNMENT POLICIES

• AVAILABILITY OF INGREDIENTS

• PURCHASE OF INGREDIENTS IN BULK

• FREE FROM HURDLES

• MAINTAIN THE INGREDIENT QUALITY

GOVERNMENT POLICIES

• AVOIDING MANUFACTURING SUBSTANDARD MEDICINES

• TESTING OF INGREDIENTS

• RIGHT OF HEALTH MINISTRY

• WILSON HAS LATEST LABORATORIES

ADVERTISEMENT PLAN

ADVERTISEMENT PLAN

• MEDIUMS USED FOR ADVERTISEMENT

– TELEVISION

– NEWSPAPERS

– RADIO

– SIGN BOARDS

– BROCHERS

– WALLPAPERS

– NOTE PADS, PENS AND GIFTS

ADVERTISEMENT PLAN

• VIDEO