winchester business school

Winchester Business SchoolInnovative Learning

www.winchester.ac.uk/businessschool

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Our Mission: To educate, to advance knowledge and to serve the public good

University valuesWe value freedom, justice, truth, human rights and collective effort for the public good. The plans and actions of the University of Winchester are founded in these ideals together with the following values:

• Intellectual freedom Intellectual freedom and its appropriate expression are at the heart of our business.

• Social justiceWe seek to embody social justice and develop our students as effective and fulfilled global citizens. They will be prepared to challenge the status quo and will have the strength to stand up for what they believe to be true.

• DiversityWe delight in diversity.

• SpiritualityWe celebrate our Christian foundation encouraging those living within the Christian faith, whilst also welcoming those who live within other faiths and those who have no faith.

• Individuals matterThe wellbeing of individuals is important, as are their opinions and views.

• CreativityPermeability, agility and imagination are central to our thinking: we endeavour to act as a crucible for the generation and exchange of knowledge.

Winchester Business School Mission StatementThe mission of the Winchester Business School is to develop responsible business leaders. Our graduates seek to have a positive impact on the society and the organisations to which they belong through their quest for achieving collective good alongside sustainable profits. We firmly embed the core values of the university in our teaching, research and knowledge exchange activities including freedom, truth, acceptance of diversity and faiths, individual well-being, entrepreneurship, creativity and innovation.

Left: The Martial Rose Library

Introduction

Humankind faces two main challenges in the 21st century – how to live in harmony with the planet and how to live in harmony with one another. With the risk of an ever increasing global population not replacing the valuable resources it consumes, we are choosing to live in an unsustainable way. This is exacerbated by our failure to live in peace together, causing precious resources to be wasted.Both of these challenges are our responsibility and require us to make choices about how we live, work and organise ourselves to ensure our long term survival.

Corporations and governments are social constructs created to fulfil human needs but it is those amongst us, who aspire to lead these organisations, that can influence what resources are used, how efficiently they are managed and what impact this may have on the planet on which our collective survival rests.

The University of Winchester was successful in its application to join the Principles of Responsible management Education (PRME), an initiative to inspire and champion responsible management education, research and thought leadership globally. Led by internationally accepted values such as the principles of the United Nations Global Compact, PRME seeks to establish a process of continuous improvement among institutions of management education in order to develop a new generation of business leaders

capable of managing the complex challenges which will face business and society in the 21st century. Joining PRME was a natural and desirable strategic decision for Winchester, as the principles chime well with the mission and values of the University. It also demonstrated our commitment to providing a distinctive and relevant education for our undergraduate and postgraduate students that responds to the needs of the post industrial society.

Winchester Business School subsequently became a member of a select group of international business schools to join this exciting new management education initiative. It was only the thirteenth business school in the UK, and one of currently just 500 business schools worldwide, to play an active role in PRME.

Programme development and design within the Business School has embraced these principles which aim to develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy. We recognise that corporate responsibility is a fundamental strategic driver for business. Therefore the concept of ‘responsible management’ is a theme that permeates our curriculum, incorporating the issues of value creation, ethics, environmental sustainability, corporate social responsibility, employee wellbeing and global impact.

Professor Neil Marriott

Director, Winchester Business SchoolDean, Faculty of Business, Law and SportProVC, Business Development


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Winchester Business School

Principles of Responsible Management Education

As an institution of higher education involved in the development of current and future managers we declare our willingness to progress in the implementation, within our institution, of the following principles, starting with those that are more relevant to our capacities and mission. We will report on progress to all our stakeholders and exchange effective practices related to these principles with other academic institutions:

Purpose: We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.

Values: We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.

Method: We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.

Research: We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.

Partnership: We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches to meeting these challenges.

Dialogue: We will facilitate and support dialogue and debate among educators, business, government, consumers, media, civil society organisations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability.

We understand that our own organisational practices should serve as examples of the values and attitudes we convey to our students.


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1 The University of Winchester began in 1840 when the Winchester Diocesan Trading School was founded as a Church of England foundation.

2 The grant from the Bulldog Trust to support the appointment of a Professor and Head of the new Winchester Business School was made in July 2007. This donation enabled the University to appoint Professor Neil Marriott in September 2007, who brought his experience and enthusiasm to the challenge of developing the newest Business School in Britain at the time.

3 Winchester Business School became a full member of the Association of Business Schools in October 2008

4 In December 2009 Winchester Business School became signatories to the United Nation’s Principles of Responsible Management and now offers a full range of undergraduate and postgraduate programmes attracting students from across the world.

5 New milestones are in place including the establishment of work based placements (internships) for our undergraduates in September 2011

6 Winchester Business School was officially opened by Mervyn King, Governor of Bank of England and the Bulldog Trust sponsors the Hoare Centre for Responsible Management in April 2011

7 Preparation of our first entry into the Research Excellence Framework for the Business Management Unit of Assessment in 2014.

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Exchange of Knowledge

In response to the principles of dialogue and partnership, Winchester Business School, Winchester School of Art, Business Link and Winchester City Council organise a series of activities under the banner of ‘E-network’ with the ‘E’ standing for Enterprise. The network encourages students, academics and the local business community to come together on a monthly basis to listen to a topical speaker and to take the opportunity to socialise together. There are mutual benefits to be gained from this ‘town and gown’ collaboration. The University of Winchester and the Winchester School of Art have entrepreneurial students who want to start their own enterprises and become part of the local business community. Likewise we have local businesses that can benefit from the engagement with the academic community. Wherever possible these meetings discuss aspects of the Principles of Responsible Management in practice. For example, HIPPOWASTE™ is committed to creating and developing ways for its customers to dispose of their waste or unwanted materials in an ethical, efficient and environmentally responsible cost-effective manner. Laverstoke Park, managed by Claire and Jody Scheckter is an organic/biodynamic farm that aims to become self-sustaining and self-sufficient, producing the best-tasting, healthiest food, without compromise under biodynamic philosophies.

To support the principles of research and dialogue, the Winchester University Press launched the Responsible

Knowledge Exchange is the term used to reflect the range of research, dissemination and community engagement activities undertaken by the University of Winchester. Amongst Winchester’s key Knowledge Exchange activities are the E-network, a working paper series event for and by the local business community, training materials for fostering business angel activity in Europe, facilities to help knowledge based businesses protect their intellectual property and hosting international academic research conferences.

Management Education Working Paper Series (on-line and hard copy) in July 2010.

The Business School’s undergraduate and postgraduate degrees have been revalidated to include new modules that conform to PRME. As a result a number of pedagogic and other research projects have started dealing with Business Ethics, the Ethics of Students, the Secondary Socialisation of Universities, Academic Integrity and Diffusion of Innovations in Business Curriculum. The working paper series links the University closely with PRME, demonstrating our commitment to the initiative and enabling us to champion researchers and scholars interested in the field.

Winchester Business School hosts at least four breakfast meetings each year for the Federation of Small Business to inform their members of new developments in business thinking, including PRME, and to foster links with the small business community.

In February 2010, Winchester Business School hosted an event designed to explain the benefits of becoming a ‘business angel’. Business angel investing is the most significant source of equity for early-stage businesses in the UK, with between £800m and £1bn being invested in SMEs each year. Potential business angels and their key advisors were invited to learn more about the importance of angel investing, as well as the potential returns and tax breaks they can expect from participating in angel activities.The Business Angel Awareness Raising event at the Winchester Business School was part of a regional campaign managed by Finance South East.

Winchester Business School has played a key role in training ‘virgin’ business angels across Europe. The training materials produced by the Winchester Business School are used all over Europe to help stimulate billions of Euros of business angel investment. A team of academics from Winchester and other UK Universities led by Professor Neil Marriott, Director of the Winchester Business School, has worked with Finance South East and a range of European partners on the

In the current economic climate, there has been a significant increase in demand from entrepreneurs seeking access to alternative sources of investment. So it is vital that we attract more business angels to nurture the innovative businesses of tomorrow and to assist in maintaining the future competitiveness of the UK’s economy Source: Sally Goodsell, Chief Executive of Finance South East

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21 October 2008 Steve Northam of SNTechnologies (Winner Start-up Award, Winchester Business Excellence Awards 2008) ‘My first million…’

18 November 2008 Lisa Fines of HIPPOWASTE™, ‘Knowing your market’

9 December 2008 Dave Jackson of Site Intelligence, ‘What web analytics can do for your business’

20 January 2009 Wet Picnic (Winner Business Excellence Through People, Winchester Business Excellence Awards 2008) ‘Making people matter…’

24 February 2009 Richard Little, Jenton International, ‘Be prepared to change direction’

17 March 2009 Andrew Garbett, Coffin Mew, ‘Protecting Your Creativity’

28 April 2009 Rupert Thompson, ‘Tales of a Beer Entrepreneur’

20 October 2009 Deborah Wilson, ‘Building Talking Walls’

8 December 2009 Tom Yendell, ‘The Mouth & Foot Painting Artists Worldwide’

9 February 2010 Lisa Sanders, ‘Gioia Jewellery - daring to be different’

1st March 2010 Mighty Drive: A Mighty Six Months

2 March 2010 Richard Rogers and Mike Simpson, ‘Investors in Young People’

16 March 2010 Howard Matthews, ‘The Truth about Venture Capital’

27 April 2010 Claire Scheckter, ‘So you have no experience for this job...’

18 May 2010 Danny Wain, ‘Delivering the sizzle (not just the sausage)’

12 October 2010 Judith Handford, ‘Maximise your potential from small beginnings’.

22 November 2010 Sir Peter Michael, ‘Life of an Entrepreneur’.

7 December 2010 Cinewessex, ‘How we broadcast ourselves – Marketing Cinewessex, the regions finest production facility’.v


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‘Ready for Equity’ project which involved creating European-wide training materials for business angels and successful entrepreneurs seeking risk capital for their businesses. “The training materials are unique. You won’t find a book or a university course that covers this material. It is a blend of academic knowledge coupled with practical know-how provided by seasoned business angel network managers and new network managers operating in relatively hostile markets.” Source: Professor Neil Marriott

Business angels, or private investors, have become well known in the UK through programmes like Dragon’s Den. However in some European nations the business angel market is yet to evolve and this constrains the growth opportunities for many viable businesses.

The University of Winchester and its partners secured funding from the Leonardo de Vinci Education and Culture initiative to ensure the training materials were developed to the highest possible standard, capable of being used in economies where they can make a real difference.

The Business School regularly hosts international academic conferences including the European Conference on Enterprise Innovation in 2008, the Church Leadership conference in July 2010 and will host the British Accounting Association’s Special Interest Group conference in May 2011 which takes as its theme sustainable accounting management teaching in business schools and has Professor Rob Gray MBE as invited plenary speaker.

World famous inventor of wind-up radio fame, Trevor Baylis, officially opened the Baylis Business Breakout Room at the Winchester Business School in April 2010. The room is specially designed to enable students, staff, businesses and their advisers to hold confidential meetings and record their conversations; they can then take home a DVD of the entire proceedings to protect their intellectual property. Trevor emphasised the vital importance of protecting intellectual property and the value of initiatives such as the Baylis Business Breakout Room.

The feedback about our training materials has been better than we could ever have hoped for. They are being rolled out across Europe and the Winchester Business School is establishing a reputation for providing high quality management education throughout the European Union. I’m delighted that we are playing such an important role. Source: Professor Neil Marriott

“ “Trevor champions the protection and support of inventors

and innovators in the UK. The Breakout Room is his brainchild and Trevor takes a close personal interest. It is the first room of its type and already other universities have been asking about the concept and are looking to have their own versions. The new facility is for the University as well as the local community and has been jointly sponsored by Business Link, Business in the Community, Finance South East, the Federation of Small Businesses, the Hampshire Chamber of Commerce and the Institute of Chartered Accountants in England and Wales.

Local high school competitions involving year 10 pupils are now annual events enabling innovative youngsters to learn about the intellectual property of their business ideas and how they can present them to a panel of experts in a ‘Dragons’ Den’ environment.

Such rooms offer a ‘safe haven’ to people with an idea for an invention.Source: Trevor Baylis“

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Inventor Trevor Baylis opens the first Baylis Business Breakout Room


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Winchester Business School has rapidly enhanced its portfolio of programmes to reflect modern business thinking and the development of the skill set required by managers and leaders in challenging and demanding times. The teaching and learning strategy is student centred focussing on personal development including opportunities to work in short and long term internships in businesses and the not-for-profit sectors.

The need to prepare students for likely changes in working and employment practices in the 21st century is a key feature of the philosophy of all our programmes. We can expect to see less ‘cradle to grave’ employment, more career changes during working life and a growth of self employment. It is anticipated that a more mobile, international workforce, with a need for life long learning and continuous professional development will be evident in the future.

For Winchester Business School ‘graduateness’ is contextualised not only in the specific syllabus of our programmes but also in the experiences our students gain from learning how to learn and exploring possible future identities as business managers. A higher education of this kind is more than the acquisition and understanding of substantive subject knowledge, it is an education that is transformative and develops the student as a ‘whole person’. It is an education that embodies deep and lasting learning.

As a result, the Winchester Business School’s undergraduate and postgraduate programmes are characterised by innovative, student centred teaching and learning and the development of traditional intellectual skills of analysis, synthesis and evaluation. This is achieved in conjunction with an emphasis on a wide range of transferable skills such as employability and preparation for work. Flexibility and choice are noticeable features within a carefully constructed vocational and academic framework serving the needs of students, the private and public sectors and the local, national and international economies. The programmes of study are informed by a strong commitment to an international dimension enabling students to enter

from a wide range of educational backgrounds.Engagement with the regional business community has

been enhanced through Winchester Business School’s active involvement with local and regional business. The formation of the “E- network” facilitated dialogue and dissemination and fostered links with students, faculty and businesses. This has resulted in consulting opportunities for students to engage in action learning projects with private, public and not-for-profit organisations as well as opening the way for full year optional internships for students taken between the second and third years of undergraduate study.

Winchester Business School offers a range of specialist part and full time foundation degrees (including an innovative partnership with Logica); an undergraduate provision including Accounting and Finance, Business Management, Event Management – with student placements included after the second year of study; a postgraduate provision including MBA, MScs, new specialist programmes and ‘top ups’ available in Accounting and Finance, HRM, Marketing for professionally qualified business executives as well as doctoral supervision.

Programmes for Business

Programme Portfolio

- BA Accounting and Finance- BA Accounting and Management- BA Business Management- BA Business Management with Enterprise and Innovation- BA Business Management with Human Resource Management- BA Business Management with Marketing- BA Business Management with Sustainable Business- BA Event Management- BA Politics and Global Studies

- MBA (full time, part time, weekend delivery)- MSc Accounting and Finance (full time & fast track)- MSc Business Management - MSc Human Resource Management (fast track)- MSc Marketing (full time & fast track)- MSc Managing Contemporary Global Issues- MSc Sustainable Development (from 2011)

- FdA Business Management


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The Business Consulting Scheme is provided by Winchester Business School to help businesses solve existing issues when their own people are not available to do so. Winchester Business School seeks to form stronger and lasting bonds with the local and regional business community through the provision of facilities and services that will assist in the development of the businesses concerned. One such service is the Business Consulting module that enables postgraduate students to conduct short or extended consulting assignments for businesses as part of their studies. There is no charge for this service as the client, the student and the School all benefit from the involvement.

Typically, a business will discuss its consultancy needs with a designated member from the Winchester Business School. This could be in areas such as accounting, human resources, management and marketing. Winchester Business School then attempts to identify a suitable postgraduate student who will spend approximately one day per week working in the business for a period of around two months. The business and student meet to discuss and agree a workable assignment which will be conducted under the supervision of both the company and Winchester Business School.

Upon completion, students are able to demonstrate skills of:• Conducting a project scoping exercise• Determining the needs of the client• Drafting, delivering and negotiating a business proposal• Planning and providing project management tools• Conducting assignment tasks to time and cost• Effectively reporting progress and final results to the client• Understanding ethical frameworks abiding by the codes of conduct of the Institute of Management

Based at the Winchester Business School, Stella McKnight is the University’s Employer Engagement Manager. Stella’s role is to develop a significant employer engagement function and culture within the University, enabling it to respond to the skills needs of employers and to contribute to the local and regional skills base.

The University is already working with one large employer, LogicaCMG, and has developed an undergraduate programme to meet their needs. Other initial engagement activity has included: working with the Royal Army Logistics Corps to develop a Masters Programme in Leadership and Logistics; managing the Economic Challenge Investment Fund Project, which includes working in partnership with Community Action Hampshire; discussions with Andover College and the Economic Development Officer to explore partner opportunities and seek opportunities to take Higher

Education into Andover to support local businesses.Work Placements have already been completed by

students in year three of the BA in Event Management; current collaborations include Naomi House, Lainston House, FIVE, Marie Curie, Flitcroft Manor, Norton House Hotel, Newbury Racecourse and Donnington Park Hotel.

The Winchester Business School launched a bursary scheme in September 2009 to help new and recent graduates seeking employment in management roles. The Voluntary Sector Internship Scheme at the University was the first of its kind in the country. Operating alongside Community Action Hampshire, the scheme provides management work experience three days a week plus an additional bursary of £2000 towards a postgraduate programme in business.

The third sector works across many markets and market segments. It’s not just about charities; the third sector is adopting a widening number of structures to meet the needs of its changing markets. Students could be working in almost any ethical field.Source: Sue Dovey, Chief Executive of Community Action Hampshire

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Source: Faculty RKE Report

100%of faculty have measurable research and knowledge exchange activity


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“ “The innovation point is the pivotal moment when talented and motivated people seek the opportunity to act on their ideas and dreamsSource: W. Arthur Porter


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Innovation: Moving Forward

Advanced Technologies

Winchester Business School is keen to encourage international co-operation without impacting on its carbon footprint and so has invested in the use of Web 2.0 technology and a range of unique learning spaces such as Stock Market Trading simulations.

In June 2008, the University of Winchester started to experiment with the use of some new software. Collaborative Classroom is part of the Blackboard Collaborate™ suite of programmes which enables students to engage synchronously or asynchronously in lectures or tutorials. The use of Blackboard Collaborate™ and the University’s Learning Network enable lecturers to use interactive white boards to deliver their teaching material to the students that are present in class. However, these students can also be joined by other learners who cannot attend the physical classroom, but who can play a full part in the learning experience – listening and seeing the lecturer, following the presentation being delivered, as well as asking questions and receiving responses from either the lecturer and /o r fellow learners.

An initial pilot with part time learners in full time employment in 2008 was very well received as the students were able to participate in class even if they could not leave their workplace or lived too remotely to attend in person. In July 2009, the University acquired a three year site licence for the full Blackboard Collaborate™ product suite including Pronto (a social networking application akin to MSN messenger or Facebook), Voice (which enables mp3 files to be accessed relating to documents or emails using cloud technology) and Create (which enables the swift creation of navigable web pages from a word document or PowerPoint presentation). A series of eight further pilots have now commenced including ‘on-line’ tutorials using Pronto and electronic assessment and marking using ‘voice emails’.

The adoption of these powerful Web 2.0 applications means that travel time, costs and carbon emissions associated with teaching delivery, assessment and grading are reduced. There are potential benefits for learners with specific needs e.g. dyslexic students can replay archives of lectures or tutorials and can send or receive voice emails rather than written messages. While a great deal of further experimentation is required and is taking place, the potential for these new software applications is considerable. One proposed development is to link two or more classrooms to enable lecturers and students from a partner university to share a learning experience with students at Winchester e.g. half a lecture delivered locally with an application share to engage with lecturers and learners at a university that is geographically remote.

First-hand Experience

Winchester Business School’s Trading Room, complete with live stock market feeds and other essential business information, offers Finance students the opportunity to experience what it is like to be a stock market trader. The Trading Room was officially opened by Professor Bruce Weber from the London Business School, Director of the School’s new Institute of Technology and a world leader in the field of trading simulation for teaching purposes. Professor Weber co-developed TraderEx, an interactive computer simulation designed to provide hands-on experience in making tactical trading decisions and implementing them in different market environments. Whilst the new Trading Room is primarily for business students, it is also available for short courses for industry.This includes corporate awaydays when the simulated stressful environment can be a useful team building experience in risk management.

In-keeping with the third PRME principle, Winchester Business School attempts to create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.

Winchester Business School’s Trading Room

North America

“The education here has given me an added edge and the necessary tools to succeed in my future endeavours. I have been fortunate to meet some great people in Winchester and the relationships I have formed are going to be lifelong. Not only has Winchester furthered my education in business but also broadened my cultural perspectives.”

Rob Alexander from Missouri, MBA Class of 2008.

Europe

For three years, Bordeaux Management School (BEM) has sent a cohort of students to join the second year of the Winchester Business School’s Business Management degree programme. Bordeaux, one of France’s renowned Grande Ecoles, is also a member of the PRME initiative and this is the first of many such collaborations expected in the future. The School has a range of Erasmus agreements including Pardubice in the Czech Republic.

International Exchange Programmes

The Business School has close links with the USA including an undergraduate student exchange between Winchester and the Universities of Southern Maine, Wisconsin Eau Claire, and Southern Oregon. American students come to us for undergraduate study abroad from these universities and also from: Plymouth State University, New Hampshire; Westminster College, Missouri; Lander University, South Carolina; Eastern Illinois University; Youngstown University, Ohio. American students are the largest single group of international members of our university community. These Anglo-American links provide the Business School with some of its strongest partnerships in the global community and clearly demonstrate its outward-looking mission. All students gain from this pronounced international ethos which surrounds them in their various courses of study.

Middle East / Africa

Students from the Middle East and Africa enjoy studying at Winchester, including senior members of royal families from this area. Winchester Business School provides an international education experience for business leaders that includes political economics, governance and sustainable development.


15.Internationalisation

The 21st century presents us all with an increasingly ‘borderless world’ in which problems transcend national frontiers and in which information and knowledge is communicated almost instantaneously across the globe.

In such a world, an international perspective is greatly required. Therefore, at the Winchester Business School we are keen to encourage the internationalisation of our student population and of our curriculum and teaching. The perspective we seek is achieved by internationalising our learning, teaching and research, by creating a welcoming environment for international students and by creating an international environment for our home students.

International Business SchoolThe University of Winchester values international agreements such as the Bologna Accords which have integrated UK higher education into the European community and so help our students to experience education in a different context and help our graduates to be more mobile in the job market.

International FacultyWe have academic staff from all over the world. Their different intellectual approaches, as well as the different cultures they originate from, once again enrich the diversity of the University. Our staff research has an international dimension both in terms of its scope and its quality.

We welcome international partnerships with other universities and groups such as charities and non-governmental organisations. They bring great benefit to our teaching, learning and research. For example, Prof. Xiaofeng Wang from Dongbei University of Finance and Economics in Dalian, China is on a government grant funded research sabbatical at Winchester Business School. Xiaofeng says “I chose Winchester because of its impeccable academic credentials and because its staff have a reputation for being professional and very friendly and I have found both claims to be true”. Through our partnerships we ensure that the broadest possible base of knowledge exists in the University and that we are as aware of global perspectives as we can be.

International StudentsWinchester Business School warmly welcomes students from America, Europe, the Far East and elsewhere. They make a vital contribution to the diversity of the University and to the diversity of Winchester as a city. They bring fresh perspectives and show us that different points of view matter. Our intellectual environment is therefore enriched by the multiple cultures which we encompass within the Business School. We are very keen to encourage our home students to take part in the study abroad opportunities which we provide in the United States, Europe and Japan.At Winchester Business School we seek ways to give more

students opportunities to experience this, for instance by organising visits of a shorter duration than the traditional formats allow.

Far East

Winchester Business School is home to the University’s English Language Teaching and Support Unit which provides foundation and pre-masters programmes for students developing their linguistic skills before commencing their academic studies. There are established links with three colleges in Japan. Many international students come from China and the Winchester Business School welcomes visiting academics from universities such as Dongbei.

Australasia

Winchester Business School has strong links with a number of Australian and New Zealand Universities including visiting professors at the University of Western Sydney and Victoria University. The School has reciprocated with academics from the Universities of Sydney, Western Australia, RMIT and Otago visiting Winchester to share their academic research and to participate in international conferences.



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94%of past students are now in full-time employment*

*Average of years 2006–2010 Source: Destination of Leavers Survey


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Quality Providers

Winchester Business School is committed to improving its links with industry and commerce and to working with organisations and governments at regional, national and international level. Specifically, we design our programmes so that students and managers can engage with a range of organisations thus giving them opportunities to apply their learning and to solve ‘real life’ challenges.

Student learning experienceIn 2009, the Quality Assurance Agency for Higher Education (QAA) awarded the highest level of commendation to the University of Winchester for the quality of the learning experiences available to students. This was acknowledged when the University was shortlisted for the 2009 Times Higher Education Supplement (THES), ‘University of the Year’ award. In the same year, the National Student Survey (NSS) ranked Winchester in the top ten universities for Business Management.

In terms of student satisfaction, specifically, Business Studies is a top quartile subject according to The Times 2010 ‘Good University Guide’. We are amongst the top 25 universities for ‘satisfaction with teaching’ according to the 2009, ‘Guardian University Guide’. In 2010, the University was shortlisted for the THESS ‘Leadership and Management’ award to acknowledge

Winchester Business School has an excellent teaching reputation with faculty members who are recognised as quality providers of business education at undergraduate, postgraduate and professional levels. Our subject specialists have both academic and business experience allowing theory to be put into practice. We have an enthusiastic and dedicated team who work with students and organisations to address their learning priorities and help realise their full potential.

the University’s high quality student experience and the gaining of Research Degree Awarding powers. Achieving these levels of recognition consistently is one of our most important priorities.

We stress our ‘human scale’ with small group teaching and a student-staff ratio in the top ten of post-1992 universities. We offer a supportive learning community to unlock students’ potential, to help them to develop a clear sense of direction and to enable them to become the best they can be in their chosen career. Our employability strategy seeks to enhance career opportunities and enables students to make well informed decisions about their futures.

Personal development planning is embedded in our curriculum and a study skills strategy is in place to encourage students to care and enthuse about their learning and to instil the ethos of self directed learning. All students have access to personal tutors for advice and guidance.

StaffWe emphasise ‘research informed learning and teaching’ which means that all our staff are engaged in Research and Knowledge Exchange (RKE) initiatives. During the 2008 Research Assessment Exercise, more than 75% of the work submitted by the University was judged to be ‘internationally recognised’. This significant RKE effort is supplemented by our Learning and Teaching Development Unit which was established in 2008 to implement innovations such as collaborative work-based learning. All of these activities mean that the curriculum, our interaction with outside organisations and the expertise of our staff are refreshed by regular inputs of new material, new thinking and new ideas.

One of the areas of good practice highlighted by the QAA included staff engagement and enthusiasm to enhance the quality of the teaching environment and the assessment provided to students. We are in the top quartile of universities for personal development including detailed feedback on assignments and building personal presentation skills.

Learning resourcesThe modern Library, with an award winning extension, is open seven days a week and has 500 study spaces with excellent availability of textbooks for both short and long term loan. The online catalogue provides links to books, databases, journals and the virtual enquiry desk. All students have access to e-mail, the Internet and the University portal and there are over 1500 networked devices on the University campus. Software includes Microsoft Office, web design, graphics and desktop publishing packages. IT training courses are available and cover the major software applications, web-authoring and image manipulation. A loan service offers photographic, video, lighting and audio equipment and support is also provided on the use of video editing suites, and video copying facilities.


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Winchester Business School is based at the West Downs Centre, a fully modernised, Grade 2 listed building a short walk from the main campus and adjacent to student accommodation. It provides a comprehensive range of learning facilities including a simulated stock market trading room, modern classrooms with interactive whiteboards and the Baylis Business Breakout Room (which is specially designed to offer a confidential, ‘high tech’ meeting room for students, businesses and their advisers).

The University Centre was opened in 2007 and is the centre of social life on campus. It includes the Student Union, a bookshop, a mini-mart style shop and the Learning Café which is equipped with wireless internet access.

The quality of our physical and academic resources provides us with the opportunities to offer our students a teaching and learning environment that allows them to excel both during and on completion of their chosen areas of study. The Business School is committed to encouraging and supporting

excellence across its programmes, and at all levels, which it formally recognises at the Annual Prize Giving Ceremony. The awards are aimed at promoting excellence and rewarding talent. In accounting, business and global studies outstanding achievements are commended at subject, year and programme levels. The acknowledgement of achievement, apart from the personal benefit to the recipients, instills a healthy competitiveness amongst the student body and encourages students to stretch themselves and perform well. External sponsorship gives added kudos to the awards and the Business School is grateful to the organisations and businesses that provide support, including Baylis and Smith, Institute of Chartered Accountants of England and Wales, Logica and The Wow Company.

We are always pleased to extend our list of sponsors for prizes, especially from organisations that may be interested in employing our graduates.

Above: Students receive study support in small group sessions Left: Queens Road Student Residences


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Source: National Students Survey

Top 10%for Business Management in National Student Survey 2007-10


20.

Winchester: Business in the City

Winchester has been an important economic centre over many centuries. Roman Winchester (Venta Belgarum - venta meaning marketplace) was a major trading centre for locally-produced wheat and wool, and goods moving inland from the central south coast of England, as early as 70 AD.

The city is famous for being the ancient capital of England as chosen by King Alfred the Great as the seat of power for the kingdom of Wessex, and Saxon Winchester was the location for mints producing early coinage. During the Norman period the City was the centre for an expanding civil service. Most notably William the Conqueror commissioned the monks of Winchester to write his Domesday Book, a census of lands and possessions for the purposes of levying taxes across England. Winchester retains this mix of commercial trade, public governance and connectedness to the surrounding rural economy to this day.

Winchester has a thriving local economy. The occupational profile of the city is predominantly managerial, professional, technical, and administrative, with significant employment in financial and commercial services, public administration, education, and health. Winchester is a wealthy city with economic output and average earnings significantly above the national average. The local workforce is highly educated and is claimed to have more PhDs per square mile than anywhere else. The surrounding area is predominantly farmland but the rural communities are home to a large number of thriving businesses, ranging from traditional crafts to high technology.

More than one quarter of Winchester’s employment is in knowledge-driven sectors (where graduates represent at least 25% of the workforce), particularly knowledge-driven services such as design, new media, IT, engineering and consultancy. Employment in these sectors has been increasing considerably faster than the national and regional levels. Much of this growth is in the small business sector, with entrepreneurial activity 25% higher than the average for the South East of England. Many businesses have global reach and provide services as part of the networked economy.

Winchester Business School is an active partner for public and private sector businesses in the city. The Business School has provided consultancy support for the local

National Health Service Hospital Trust, and has specified training and development programmes for other public sector organisations such as Hampshire County Council. Winchester Business School has a growing collaboration with Denplan, a national provider of dental insurance schemes. Winchester Business School is an active member of Business in the Community, and part of the regional leadership group driving forward BITC’s challenge to businesses to improve performance and impact on society in the areas of community, environment, workplace and marketplace. Winchester Business School is also a member of the Hampshire and Isle of Wight Sustainable Business Partnership, being one of the founder members of SBP as a Community Interest Company. The Sustainable Business Partnership supports a network of organisations active in the emerging sustainable economy, providing training and development, accreditation of service providers, and research and consultancy projects. The University of Winchester sponsors the ‘Entrepreneur of the Year’ award as part of the Winchester Business Excellence Awards.

Winchester Business School students have undertaken consultancy projects and internships with a wide range of local business organisations. These include national and international companies such as Motorola in electronics, Barclays in consumer finance, and Rocc in construction, but also a broad range of small and medium-sized businesses in sectors such as engineering design, marketing promotions, creative arts, and recruitment. There are an increasing number of consultancy projects with the not-for-profit sector, including organisations such as Winchester YMCA and The English Project. The Business School encourages local organisations to undertake collaborative research projects such as Knowledge Transfer Partnerships, and other forms of applied research.

Above: Winchester’s High Street and Buttercross Opposite: Winchester Cathedral hosts our graduation ceremonies


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Leading in Tough Times – Taster Sessions

26 January 2011 Nigel Nicholson, Professor of Organisational Behaviour at London Business School ‘Adapting to pressure – Techniques and Frames’

23 February 2011 Jon Freeman, Director at UK Centre for Human Emergence ‘Thrive and help thrive: the complexity challenge’

23 March 2011 Chris Blakeley, Director of Waverly Learning and Claire Genkai, Director of Rulume Ltd ‘The Wisdom Traditions and Leadership Effectiveness’

20 April 2011 Amanda Graham, Director at Equalta Ltd ‘Creativity in a Crisis’

18 May 2011 Gina Lawrie, YKW consultants ‘Courageous conversations for Change’

22 June 2011 Peter Jones, YKW consultants ‘Emotionally Intelligent Change Management’v


23.Hoare Centre for Responsible Management

The Hoare Centre for Responsible Management aims to develop business leaders who take responsibility for the creation of a more equitable and sustainable global economy and society. We do this by offering educational, training and personal development activities in partnership with leading organisations in the field of responsible management.

We seek to inform our activities by undertaking applied research of an international standard in order to develop our understanding of responsible management in practice. We also aim to act as an example of responsible management in our local community and further afield. Hence we have three streams of activity – increasing knowledge, developing leaders and building communities. The Hoare Centre for Responsible Management undertakes major studies such as researching the effects of a ‘responsible leadership programme’ and how participants from a leading global accountancy practice apply their learning when returning to the workplace. This study is one of the first to examine at the real-life impact of such responsible leadership training programmes.

The Hoare Centre also offers a series of business workshops entitled ‘Leading in Tough Times’. The series consists of six evening taster sessions where organisational development consultants offer innovative techniques to help refresh, inspire and develop managers and their staff. Intended to be fun, lively, practical and enjoyable – these talks help to keep managers up-to-date with the latest thinking and techniques in the field.

Winchester Business School is developing executive development programmes in partnership with a range of not-for-profit organisations. These focus not simply on the provision of traditional education but also on the development of skills, particularly those of leadership. Participants undertake experiences that broaden their understanding of the world and acquaint them with local populations operating at significant disadvantage. They are expected to utilise their considerable resources to make a real difference to people’s lives. At the same time they learn from inspirational leaders from the not-for-profit sector who often realise significant achievements with very few material resources. They also learn from those who have had to overcome considerable disadvantages in their lives, becoming successful through inner qualities such as courage, determination, resilience and compassion.

The Hoare Centre for Responsible Management offers a number of different sponsorship packages and memberships for companies and individuals, as part of a growing learning community.

The Hoare Centre enables the Winchester Business School to contribute to the Principles of Responsible Management Education of research, partnership and dialogue and provides a platform for new programme development such as our innovative MSc in Sustainable Development delivered using Web 2.0 learning technologies.

The Hoare Centre’s three streams of activity

1. Increasing Knowledge of Responsible Management by

• Promoting research into responsible management • Hosting international conferences in the area of

responsible management

2. Developing Responsible Leaders by

• Providing postgraduate qualifications in responsible management

• Hosting talks, educational and training events todevelop the necessary skills and insights

3. Building Responsible Communities by

• Fostering a community of people who are committed to promoting responsible management practices

• Encouraging students and managers to play a responsible role in the community by means of

action research, postgraduate projects, undergraduatesecondments and executive leadership development programmes

Opposite: Richard Hoare O.B.E., Chair of the Bulldog Trust receives his Honorary Doctorate from Professor Neil Marriott in 2008

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