wincms merchandising solutions customer management & category management
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WinCMS Merchandising Solutions Customer Management & Category Management. WinCMS Category Management Solution. WinCMS Category Manager – Easy-to-use application providing: Scorecard reporting Performance measurement Merchandising evaluation Analysis. - PowerPoint PPT PresentationTRANSCRIPT
Copyright 1995-2001, ALH Group, Incorporated
WinCMS WinCMS Merchandising SolutionsMerchandising Solutions
Customer Management Customer Management & Category Management& Category Management
Copyright 1995-2001, ALH Group, Incorporated
• WinCMS Category Manager – Easy-to-use application providing:
– Scorecard reporting
– Performance measurement
– Merchandising evaluation
– Analysis
WinCMS WinCMS Category Management SolutionCategory Management Solution
Copyright 1995-2001, ALH Group, Incorporated
• WinCMS Category Manager
• WinCMS Plan Manager - Comprehensive planning application for price, promotion, space management and product assortment decisions.
WinCMS WinCMS Category Management SolutionCategory Management Solution
Copyright 1995-2001, ALH Group, Incorporated
• WinCMS Category Manager
• WinCMS Plan Manager
• WinCMS Data Warehouse and OLAP Data Manager - Complete data warehouse and management system (including the utilities to create and maintain the data warehouse).
WinCMS WinCMS Category Management SolutionCategory Management Solution
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Category Manager
Instantly spot trends and
relationships by coloring, hiding, or
sorting data in tables and graphs.
Copyright 1995-2001, ALH Group, Incorporated
Easily assess the
effectiveness of promotions.
WinCMS Category Manager
Copyright 1995-2001, ALH Group, Incorporated
Ad Impact
Price Impact
View the impact of ads and pricing.
WinCMS Category Manager
Copyright 1995-2001, ALH Group, Incorporated
Because of the multidimensional structure
of WinCMS Data Warehouse, you can analyze
and compare the performance of many
suppliers at once.
WinCMS Data Warehouse
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Plan Manager
See a product line broken down by its
members’ characteristics and
performance measures.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Plan Manager
Compare your competitors’
pricing with yours.
And apply coloring to
quickly see how they measure up.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Plan Manager
Use the Rule Engine to apply expert system
decision rules and see the effects of your decision on
performance measures.
Write rules using basic arithmetic and “if . . .
than” logic.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Plan Manager
You can even include coloring to help you
see which items were affected by which rule.
Copyright 1995-2001, ALH Group, Incorporated
AnnouncingAnnouncing
WinCMS WinCMS Customer Management Customer Management
SolutionSolution
analyticCRM for RetailersanalyticCRM for Retailers
Copyright 1995-2001, ALH Group, Incorporated
Combines customer management with category management
Analyzes customer transaction data from POS and e-commerce
Reveals customer loyalty patterns and migration
WinCMS WinCMS Customer Management SolutionCustomer Management Solution
Copyright 1995-2001, ALH Group, Incorporated
Based on years of experience in data warehousing, on-line analytical processing (OLAP) and merchandising analysis
Adds a customer dimension and compliments the existing WinCMS family of products
WinCMS WinCMS Customer Management SolutionCustomer Management Solution
Copyright 1995-2001, ALH Group, Incorporated
• WinCMS Customer Manager - Enhanced, easy-to-use application providing:
– Scorecard reporting
– Performance measurement
– Merchandising evaluation
– Analysis for category and customer- level data
WinCMS WinCMS Customer Management SolutionCustomer Management Solution
Copyright 1995-2001, ALH Group, Incorporated
Analyze shopping visit behavior
Analyze shopping baskets and product purchase patterns
Perform cross purchase analysis by department, category and product
WinCMS WinCMS Customer ManagerCustomer Manager
Copyright 1995-2001, ALH Group, Incorporated
• WinCMS Customer Manager
• WinCMS OLAP Data Manager II – New OLAP middleware allowing for multiple dimensional analyses based upon Microsoft technology.
WinCMS WinCMS Customer Management SolutionCustomer Management Solution
Copyright 1995-2001, ALH Group, Incorporated
• WinCMS Customer Manager
• WinCMS OLAP Data Manager II
• WinCMS Customer Data Repository - Complete customer-level data warehouse and data management system. Provides access to customer transaction data (tlog type data) for loyalty and cross purchase analyses.
WinCMS WinCMS Customer Management SolutionCustomer Management Solution
Copyright 1995-2001, ALH Group, Incorporated
View category management data in a
table format, or . . .
WinCMS Customer Manager
Copyright 1995-2001, ALH Group, Incorporated
View category management data in various chart and
graph formats.
WinCMS Customer Manager
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
View category management data in various chart and
graph formats.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
View customer and visit data in a table format,
or . . .
Copyright 1995-2001, ALH Group, Incorporated
View data in various chart and graph formats.
WinCMS Customer Manager
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
View data in various chart and graph formats.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
View most-frequently shopped categories over
time.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
Identify and analyze your top customers for any
time period.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
Dig a little deeper and breakdown your top customers by month.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
See your top customers in a variety of charts including
features such as color gradation. In this example,
customers who’ve generated greater profit are
shown in blue and lesser profit customers are in red.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
Apply color gradations to table formats also, higher
profit customers are in blue.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
Simply “drill across” any customer to see which
products they purchased.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
View customer loyalty groupings
and measures for a specific time period.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
Easily compare sales versus counts
using pie charts.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
See the purchasing behavior of loyalty
group shoppers in the next time period.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
See the loyalty group migration counts for Q1 loyalty groups into Q2.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS Customer Manager
Identify and analyze cross purchasing patterns, e.g. cross purchases for baby
food.
Copyright 1995-2001, ALH Group, Incorporated
WinCMS WinCMS Merchandising SolutionsMerchandising Solutions
Customer Management Customer Management & Category Management& Category Management