windows phone "simply faster" tour

11
Windows Phone “Simply Faster” Media Tour New York City April 9-12, 2012

Upload: lauren-israel

Post on 12-Mar-2016

215 views

Category:

Documents


1 download

DESCRIPTION

April, NY 2012

TRANSCRIPT

And we’re off!

4 days, 2 phones, 2 mixers, 29

desk-sides, 91 media

engagements, lots of new

friends, and one defining

moment for Windows Phone…

Sharing the Windows Phone experience

“The screen on the Lumia is amazing. I love that the black bleeds to

the edge and the tiles are so bright.” – Scott Schaen, ChipChick

“I love the rounded edges of the hardware. It’s so different. Really nice.” – Yu

Ming Wu, Freshness

“I love the colors and customization. It makes my iPhone look

boring with all its muted colors.” – Jenni Maier, Crushable

W

Windows Phone impressed

“It’s the sexiest way to stay

in touch.” – PJ Gach,

Betty Confidential

“The Nokia Lumia 900 is

super sexy. The best

alternative to the iPhone

and sexier than Android

and BlackBerry.” – Craig

Goldstein, MTV

“I love how easy it is to

tweet and that I can

separate my work and

personal email – that’s

awesome.” – Naomi

Piercey, Women’s

Health

“We received complaint

letters from readers the

last time we left Windows

Phone out of our

coverage” – Rachel

Rothman, Good

Housekeeping

“My readers will die if we

can have this beautiful

phone for a giveaway” –

Catherine Lefebvre,

Ladies Home Journal

online

“This phone is beautiful,

and it looks like it will

photograph perfectly” –

Daisy Shaw, Allure

Media shared with their followers

We showed how Windows Phone

is on trend

Look at all of our new friends…

…and the 20+ pieces of future coverage they’re giving us!

Coverage Highlights

“The Nokia Lumia 900 and matching headset are the perfect color-

coordinated accessories to accompany your neon fashion apparel this

spring.” – Teen Vogue

“Nokia is introducing the Lumia 900, which has gotten, for the most part, very positive

reviews. CNNMoney calls it “sexy.” The New York Times calls it “beautiful, fast and

powerful.” – The New Yorker

Next stop: LA and beyond!