windows reimagine d windows 8 data explosion browser-based apps natural interaction ubiquitous...
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platform for next gen apps
Bart Vande GhinsteEnterprise ArchitectDPE
devices
Windows 8
touch-first, full-screen uxintegrated storeexisting dev skills, assets ARM + x86/64 support
Windows Phone
100k apps, 80k devsgreat reviews, customer satexisting dev skills, assetsOEM partnerships
interop & openness
continuous services
connected devices
device platform
Windows 8 Windows Phone
language HTML5/C#/XAML/C++ C#/XAML
runtime WinRT WP Runtime
commerce Windows Store WP Marketplace
ux Metro◀ ▶
tooling Visual Studio◀ ▶
cloud computing
cloud platform
Windows ServerWindows Azure
identitymanagementvirtualizationapp platform
tools
cloud platform
Windows ServerWindows Azure
Active DirectorySystem Center
Hyper-V.NET
Visual Studio
interop and openness
Windows ServerWindows Azure
.NET/node.js/PHP/Java
SQL/Hadoop/MongoDB
REST/JSON/OData
device + service by default
multi-device experiences
a new design point
hybrid as the end state
Windows Phone 8• Latest & greatest hardware
• Multi-core processor support• Bigger, sharper screen resolutions (adding 720p & WXGA)• More flexible storage: removable µ-SD card
• Internet Explorer 10• The same engine as Windows 8
• Cooler apps & games thanks to native code• More apps, faster app to market• Easier to port iOS & Android code
• NFC wireless sharing• Sharing will just be touching in the near future: imagine photo’s,
office docs & contact info by just touching another NFC enabled device
• Windows Phone 8 for Business is enterprise-ready• Encryption(bitlocker) & secured boot (UEFI)• LOB app & Device management• Familiar Office apps & Company hub
• More to come
Windows Reimagined
Windows 8
Data explosion
Cloud computing
Social computing
Browser-based apps
Natural interaction
Ubiquitous connectivity
Personal devicesin the workplace
Ecosystemof computers
Consumerization of IT Is Driven by…
Cloud-connected
Built on a solid foundation
Get more at the Windows Store
At home and at work
All the apps you want
Reimagined browsing with IE10
Windows reimagined
Great experience across hardware
Windows 8
For your CustomersFor your Employees
Windows 8 for both worlds
Enterprise Ready: Managed, Integrated, Secure
Open and Backwards Compatible
Metro UX: Touch, Pen, Mouse and Keyboard
Unprecedented Reach
The Windows Store & App Eco System
Metro UX: Touch, Pen, Mouse and Keyboard
Great Experience Across Hardware
New form factors
Modern security
Touch
Thinner, lighter, faster
Long battery life
Sensors
Apps on Microsoft Devices, Powered by the Microsoft Cloud, Built with Microsoft Tools
Fill the App Stores• Through Partners• Provide marketing & branding platform• Introduce new App business models• Drive innovation and platform adoption.
It’s all about apps Familiar, new
and popular apps
Trigger to buyConnected devices + continuous services
Business opportunity
Locally relevant
Single largest potential market for apps
500M
Windows
234M
Android phones
112M
iPhone
40M
iPad
13M
Android tablets
247M
Android
152M
iOS
30M
Mac
As of December 2011
Market share ~ Developer opportunity
Why develop now?
Application Excellence LabsWindows Store Tokens
Hands-on training for developers
UX Windows 8 Design
App Clinics 2x month in Belgium
Free SupportMonetize Your App
Tools
From launch day, any new Windows PC or Tablet will be Windows 8
Fastest growingplatform
1 2 3
Ideas for Media and Entertainment AppsKEY FEATURES AND CAPABILITIES OF WINDOWS 8
Rich User Experience for your CustomersWindows 8 allows users to multi-task in a fluid, natural way.
Your app responds to the available screen real estate to show content in the optimal way.
Examples• Allow a user to quickly navigate
between different reference categories
• Show visually how different sections vary by various meta data, including popularity, social interactivity, age etc.
Build apps in the language of your choice using integrated tools in an advanced development environment
Collaborate and plan easily and agilely with detailed reporting and charts and get your app to market.
Deliver engaging graphical apps and games with Powerful DirectX tools.
Use Visual Studio to build your Metro style app
Differentiate your app using interactive visual designers to design professional, fast and fluid experiences
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The Windows Store
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Unprecedented Reach
Optimized for Discoverability
Transparent Approval Process
Flexible Business Models
Maximizing Developer Revenue
Paid downloads, trials, and in-app purchases. You keep 70% of the first $25k, 80% of the rest
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Robust analytics for free, including demographics, reviews, referrals, and usage & performance statistics
Use your own commerce engine and keep 100%or use the Windows Store’s full commerce platform
The Windows Store
Advertise with Microsoft Advertising or your preferred ad vendor. Use app or web advertising networks
Top 5 things to know about Metro style apps
Cross ArchitectureWrite once, run across x86 and ARM
Use What You KnowSame tools, languages and back-end infrastructure you already have
DeploymentEasier, faster deployment with Store, side-loading and zero-install
SecurityReduced system vulnerability with isolated app containers
IntegrationBuilt-in App-to-App integration with Windows App Contracts
Windows 8 : What do we offer?
Training UX coaching
App Clinics
App Excellence
Labs
Windows Store token
When: 1 session per monthWhere: At Microsoft Zaventem Office or via Online MeetingWhat: Windows 8 overview, demo, business opportunity, Store, timelinesAudience: business, technical, developer, designerRegistration and dates: please reach out to your Microsoft
Metro Discovery Sessions
Windows 8 Events/Traini
ngApp Clinics
App Excellence
Labs
Windows Store
