Windows 7 – Online Launch Campaign

08 November, 2010

Real Achievers

SEVEN days, Seven people, Seven stories

Windonw 7 is a tool that enables you to achieve, It can be personal, professional etc…

But how do we convince the public?

Through real recommendation, and real examples from real people

In this campaign we will use real,influential, creative, SOCIABLE people. We’ll give

them the chance to try windows 7 through an optimized computer according to their

needs, and we film their experience, their honesty, and their originality.

Being social in nature, we will rely on their word of mouth, especially since they will be

connected to the world, with our state of the art tools.

Our People will spontaneously act in ouronline / TV campaign,

and should have the following profiles.

The Architect

The Businessman

The Designer

The Gamer

The IT Manager

The Photographer

The Teacher

Each one of these people will receive a task to finish, and this will

be their achievement with windows 7

Online, Viral, & Social Networking

Teaser Banner

Banner Message: What can you achieve in SEVEN days?

The Banner takes you to a micro site

Revealer, Micro site, and information channel

SEVEN DAYS, SEVEN ACHIEVERS:

This site reveals the profiles of the heroes, their tasks, and social

channels. It explains what the whole campaign is about.

The Purpose is to show how real people achieve with windows 7

Information & Links Channeled through the site

Thank You