This concept for ATL and Viral communication

Was presented to our client

Microsoft

Microsoft approved the viral part of the campaign

And will soon be executed as an online strategy

To re-launch windows 7 in Saudi Arabia

Windows 7 Re-launch

Real Achievers

SEVEN days, Seven people, Seven stories

Windonw 7 is a tool that enables you to achieve, It can be personal, professional etc…

But how do we convince the public?

Through real recommendation, and real examples from real people

In this campaign we will use real,influential, creative, SOCIABLE people. We’ll give

them the chance to try windows 7 through an optimized computer according to their

needs, and we film their experience, their honesty, and their originality.

Being social in nature, these people will promote themselves through word of

mouth, and will be promoting windows 7 too, especially since they will be connected to

the world, with our state of the art tools.

Our People will spontaneously act in our TVC, and should have the following profiles.

The Architect

The Businessman

The Designer

The Gamer

The IT Manager

The Photographer

The Teacher

Each one of these people will receive a task to finish, and this will

be their achievement with windows 7

Online, Viral, & Social Networking

Teaser Banner

Revealer, Micro site, and information channel

Information & Links Channeled through the site

Corporate Press Ad

In our printed communication, we will expose our heroes to the

public, and render their achievement a public celebration.

With windows seven, we transformed an everyday person to a

public figure, because of his achievement with windows 7

The final press ad will be more natural, spontaneous and realistic.

Even the headline will be quoted from our ambassadors.

Tactical Press Ad

Our heroes are now windows 7 spokes people. They have the

public’s attention and trust, and they will advise them in each

service we need to promote.

Thank You