The Social ReSponSibiliTy MoveMenT of The Wine SecToR

W i n e , a c u l t u r e o f m o d e r a t i o n

Wine in Moderation-Art de Vivre Programme

Wine in Moderation–Art de Vivre (WIM) is an International Programme of the wine sector to inspire healthy lifestyles and well-being, and to contribute to the reduction of alcohol related harm.

The Programme builds on scientific evidence, education and self-regulation to organise and empower the entire international wine value chain, in raising awareness and knowledge about responsible drinking patterns and moderate wine consumption.

2006 EU Strategy to Support Member States in reducing alcohol-related harm.

2008

• First time the European Wine Sector unites under one common programme.

• Launch of the Wine in Moderation programme by CEEV as a commitment to the European Alcohol and Health Forum.

2011

• Second Commitment Programme to the EAHF.

• Founding of the WIM Association by the EU wine sector.

2013Expansion of Wine in Moderation to SouthAmerica.

2015

• Wine in Moderation is becoming the international social responsibility movement of the whole wine sector.

• WIM Association joins the International Organisation of Vine and Wine (OIV), as Observer.

Key Moments in Time for Wine in Moderation

Wine inModerationValues

Credibility

Moderation & Responsibility

Dedication

Diversity

Partnership

Wine in ModerationProgramme Missions

The Social Responsibility MovementProvide a common reference that unites the entire international wine value chain and fosters their contribution in the fight against alcohol related harm.

Organise Action

Empower wine professionals and promote responsible business practices

Vocational Education Train professionals to improve knowledge and competences on wine, health and social aspects.

Responsible Commercial Communication Promote and implement self-regulation practices to ensure responsibility in the commercial communication of wine.

Scientific Documentation Make available relevant and robust evidence-based scientific information to secure credibility, enhance actions and facilitate dialogue.

Empower Professionals

Raise awareness and knowledge on drinking patterns compatible with a healthy lifestyle and inspire well-being

Art de Vivre CampaignsInspired by the culinary and cultural heritage of wine to promote moderation and responsibility in wine drinking as a cultural and social norm.

Consumer InformationMake available evidence-based information to help consumers make responsible choices compatible with a healthy lifestyle.

Encourage Moderation and

Responsibility

Wine in Moderation Programme Governance

WIM Association Governance

The Wine in Moderation Programme values and principles guide its governance.

Wine in Moderation is a common programme centrally coordinated and nationally implemented, with the capacity to adapt to local needs while respecting cultural diversity.

The international coordination is provided by a not-for-profit international association, the WIM Association. In each country, there are one or more WIM national coordinators to support the planning, coordination, implementation and accountability of the programme in their respective country. The efforts made at international and national level are supported by a number of Ambassador companies; leading wine companies that set the example with their leadership in social responsibility and high contributions.

Partnerships are key for the programme. WIM Partners - key actors of the wine value chain - actively support WIM by helping to empower professionals and encourage moderation and responsibility.

The WIM supporters are all those that join the programme, adhere to its values, principles and objectives and actively support its implementation under the guidance of the respective WIM National Coordinator.

The WIM Association is theinternational association, foundedby wine sector associations andleading wine companies, that centrallycoordinates the Wine in Moderation Programme and expandsits reach and impact throughout the world.

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Ambassador Companies

Founding member of the WIM Association,the representative professional body of the EU industry and trade in Wines - CEEV is the creator and owner of the WIM commitment.

All economic entities which are not eligible to become effective members can apply to join the WIM Association by becoming Observers.

Representative economic entities of the wine value chain who would like to support the Wine in Moderation Programme can become Associated Partners.

With their leadership,their social responsibilitycommitment and their notable wine brands, they spread the Wine in Moderation message of art de vivre across the world and support the implementation of theWine in ModerationProgramme.

National coordinators are the representative bodies of the wine sector and are responsible for planning, implementing, coordinating and reporting the Wine inModeration programme in their respective areas.

WIM AssociationEffective Members

Wine AssociationsCEEV

National Coordinators

Wine In Moderation Programme Associated Partners

W i n e , a c u l t u r e o f m o d e r a t i o n

Ambassador companies

WiM Association Observers

Avenue des Arts 43/5th floor 1040 Brussels, Belgium T: +32 (0)2 230 99 70 F: +32 (0)2 513 02 18

Wine in Moderation – Art de Vivre (WIM) Association www.wineinmoderation.com info@wineinmoderation.eu

For a sustainable wine culture that inspires healthy lifestyles and well-being

@Wine in Moderation - Art de Vivre Aisbl (WIM Association) @wineinmoderation

@WIM_ArtdeVivre

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W i n e , a c u l t u r e o f m o d e r a t i o n