wine spectator media kit

19
A PUBLICATION OF M. SHANKEN COMMUNICATIONS, INC. Publishers of WiNe sPeCTATor • CiGAr AfiCioNADo • CiGAr iNsiDer • fooD ArTs • MArKeT WATCh • iMPACT 387 PArK AveNue souTh, NeW YorK, NY 10016 • 212-684-4224 • fAx: 212-684-1540 • WiNesPeCTATor.CoM Thank you for your interest in Wine Spectator magazine. Published 15 times per year, Wine Spectator offers an exciting, insider’s view of the good life, including fine dining, wine, travel and entertainment. With 2.6+ million readers (MRI), Wine Spectator reaches business leaders, trendsetters, epicureans and connoisseurs. Our readership also comprises the multibillion-dollar wine and spirits industry. Wine Spectator ranked No. 1 among consumer and business publications for the second year in a row accord- ing to Luxury Institute’s 2007 survey. Wine Spectator finished first among 34 consumer publications, includ- ing the likes of Vanity Fair, Town and Country and Robb Report. The magazine ranked first overall among consumer publications by “executing the fundamentals of subject matter expertise, content relevance and helpfulness, appropriateness of advertising, and superior production quality extraordinarily well,” according to the Luxury Institute. www.luxuryinstitute.com Consumer readers who participated in the recent Luxury Brand Status Index Survey* had this to say about Wine Spectator: “It is the industry benchmark.” “I consider it the foremost guide to its subject matter.” “Comprehensive research and findings not found anywhere else.” “ … fantastic recipes, articles and photography … ” “ … great recommendations for wines at all price levels, and great travel recommendations too … ” “Sets the standard worldwide.” Readership Loyalty (Subscriber Study): 82% of all subscribers read the last 4 issues, spending at least 1 hour on each 89% save back issues 93% indicated they would definitely renew Our readers are influencers and brand ambassadors not only for wine, but for the luxury products they enjoy and consume. To put it simply, those who enjoy wine and spirits, food, travel and the good life read Wine Spectator. The Wine Spectator team looks forward to working with you on a cross platform plan, both in print and on WineSpectator.com. To talk with us and execute your strategic marketing plan, please call 212-684-4224. Best regards, Miriam Morgenstern / [email protected] Vice President, Associate Publisher Tel: 212-684-4224 * The Luxury survey, conducted online, consists of a national sample of wealthy American consumers with an average income of $293,000 and an average net worth of $2.9 million.

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Page 1: Wine Spectator Media Kit

A PublicAtion of M. ShAnken coMMunicAtionS, inc.

Publishers of WiNe sPeCTATor • CiGAr AfiCioNADo • CiGAr iNsiDer • fooD ArTs • MArKeT WATCh • iMPACT

387 PArK AveNue souTh, NeW YorK, NY 10016 • 212-684-4224 • fAx: 212-684-1540 • WiNesPeCTATor.CoM

Thank you for your interest in Wine Spectator magazine.

Published 15 times per year, Wine Spectator offers an exciting, insider’s view of the good life, including fine dining, wine, travel and entertainment. With 2.6+ million readers (MRI), Wine Spectator reaches business leaders, trendsetters, epicureans and connoisseurs. Our readership also comprises the multibillion-dollar wine and spirits industry.

Wine Spectator ranked No. 1 among consumer and business publications for the second year in a row accord-ing to Luxury Institute’s 2007 survey. Wine Spectator finished first among 34 consumer publications, includ-ing the likes of Vanity Fair, Town and Country and Robb Report. The magazine ranked first overall among consumer publications by “executing the fundamentals of subject matter expertise, content relevance and helpfulness, appropriateness of advertising, and superior production quality extraordinarily well,” according to the Luxury Institute. www.luxuryinstitute.com

Consumer readers who participated in the recent Luxury Brand Status Index Survey* had this to say about Wine Spectator:

“It is the industry benchmark.”

“I consider it the foremost guide to its subject matter.”

“Comprehensive research and findings not found anywhere else.”

“ … fantastic recipes, articles and photography … ”

“ … great recommendations for wines at all price levels, and great travel recommendations too … ”

“Sets the standard worldwide.”

Readership Loyalty (Subscriber Study):➣ 82% of all subscribers read the last 4 issues, spending at least 1 hour on each

➣ 89% save back issues

➣ 93% indicated they would definitely renew

Our readers are influencers and brand ambassadors not only for wine, but for the luxury products they enjoy and consume. To put it simply, those who enjoy wine and spirits, food, travel and the good life read Wine Spectator.

The Wine Spectator team looks forward to working with you on a cross platform plan, both in print and on WineSpectator.com. To talk with us and execute your strategic marketing plan, please call 212-684-4224. Best regards,

Miriam Morgenstern / [email protected] Vice President, Associate PublisherTel: 212-684-4224

* The Luxury survey, conducted online, consists of a national sample of wealthy American consumers with an average income of $293,000 and an average net worth of $2.9 million.

Page 2: Wine Spectator Media Kit

www.WineSpectator.com

profile of our readersMendelsohn Affluent Study 2010 HHI $100,000+

Total Audience: 756,000

gender / Marital StatuS Male 51%

Female 49%

Married 85%

age 21+ 100%

25–54 62%

35–64 81%

Median Age 51

HH & aSSet ValueS Median HHI $167,262

HHI $100,000+ 100%

HHI $150,000+ 58%

Median HH Total Net Worth $870,465

Median: Value of Financial Accounts Plus Real Estate

$1,170,300

education & occupation Any Top Management/Chief Officer Title 27%

College Degree+ 69%

digital Computers/Mobiles Owned In Home 99%

Any Smart Phone/Other Mobile 92%

property & real eState Own Home 94%

Own 2+ Homes 36%

Value of Principal Residence $250,000+ 75%

Value of Principal Residence $500,000+ 41%

paSSionS, HobbieS & intereStS Own a Valid Passport 82%

Average Vacations per Year 5

Average Business Trips per Year 12

Flies First Class or Business Class 33%

Travel Outside the U.S. in Past 3 Years 70%

$5,000+ on Leisure, Entertainment, and Dining 43%

Purchased Wine by the Case 55%

Have Wine Cellar / Refrigerator 57%

Willing to Spend More on Gourmet Food 62%

Entertains At Home 1+ Times Per Month 59%

Spent $3K+ on Apparel in the Past Year 68%

Attends Live Theater 62%

Visits Museums 67%

Attends Art Auctions / Gallery Exhibits 50%

Attends Wine/Food Tastings/Festivals 77%

Always Looking to Try New Restaurants 77%

Owns / Leases 2+ Vehicles 83%

Mendelsohn Affluent Study 2010, Heads of Household, $100,000+

Page 3: Wine Spectator Media Kit

www.WineSpectator.com

MRI Fall 2010 SurveyHHI $100,000+

All numbers HHI $100,000+ except total audience and RPC (no income)

Total Audience 2,989,000

Readers Per Copy 8.17

gender / Marital StatuS Male 59%

Female 41%

Married 68%

age 21+ 100%

25-54 63%

35-64 77%

Median Age 50

HouSeHold incoMe Median HHI $146,310

HHI $150,000+ 46%

ProPerty & real eStateOwns Home 84%

Own Home $200,000+ 73%

education & occuPationAttended College+ 90%

College Degree+ 63%

General Management/Professional/ Financial/Eng

40%

C-Suite/Top Mgmt/President/CEO/CFO 35%

Page 4: Wine Spectator Media Kit

www.WineSpectator.com

MRI Fall 2010 SurveyHHI $150,000+

All numbers HHI $150,000+ except total audience and RPC (no income)

Total Audience 2,989,000

Readers Per Copy 8.17

gender / Marital StatuS Male 58%

Female 42%

Married 73%

age 21+ 100%

25-54 58%

35-64 77%

Median Age 50

HouSeHold incoMe Median HHI $217,547

HHI $150,000+ 100%

HHI $200,000+ 57%

ProPerty & real eStateOwns Home 91%

Own Home $200,000+ 89%

Own Home $400,000+ 66%

education & occuPationAttended College+ 96%

College Degree+ 95%

General Management/Professional/ Financial/Eng

49%

C-Suite/Top Mgmt/President/CEO/CFO 44%

Page 5: Wine Spectator Media Kit

www.WineSpectator.com

Wine Spectator readers drink Spirits!

Did you know that Wine Spectator readers rank #1 for drinks consumed in the Top 10 Spirit categories?

Yes they do! In fact, 92% of Wine Spectator readers drink beverage alcohol and 76% drink Distilled Spirits!

Source: MRI Spring 09 $100K+ 25–54, drinks past 6 monthsNote: Index of 100 =Average

Index

1. Irish Whiskey 276

2. Cognac 251

3. Scotch Whisky 228

4. Bourbon Whiskey 221

5. Canadian Whisky 186

6. Vodka 185

7. Gin 183

8. Cordials & Liqueurs 178

9. Rum 150

10. Tequila 141

Competitive set of magazines

Architectural Digest

Bon Appetit

Conde Nast Traveler

Food & Wine

Forbes

NYT Sunday

Town & Country

Travel & Leisure

Smithsonian

Vanity Fair

Wall Street Journal

Page 6: Wine Spectator Media Kit

www.WineSpectator.com

Attitudes/Behaviors

Index

Entertained at home 21+ times 189 during the average month

Gourmet cooking 36 times or more 306 in the past year

Spent $10,000-$75,000 on leisure, 302 dining and entertainment

Enjoys trying new restaurants 217

Comp

I buy brands that reflect my style 84%

I buy based on quality, not price 75%

People often come to me for advice before 53% making a purchase

When I find a brand, I like to stick to it 89%

If a product is made by a company I trust, 79% I’ll buy it even if it is slightly more expensive

Profile of our readers

M/F ratio 52% men, 48% women

HHI $162,200

Own Home 97%

Own a valid passport 82%

Average vacations per year 6.6

Average business trips per year 11

Flies first or business class 33%

Purchased wine by the case 63%

Willing to spend more on gourmet food 60%

Entertains at home 56%

Attends live theater 64%

Visits museums 65%

Attends Art auctions/gallery exhibits 46%

Member of a private club 54%

Owns/leases 2+ vehicles 85%

Owns/leases imported vehicles 78%

Any Chief Officer title 30%

Owner/partner 30%

Managerial/professional 56%

Source: MMR 2009, $100K+

For advertising information please contact:

Mike McGoldrickDirector, Beverage Alcohol Advertising212 684 4224 [email protected]

Page 7: Wine Spectator Media Kit

www.WineSpectator.com

HHI $100K travel� Index

Valid�Passport� 81%� 131

Median�travel�round-trips� 6.7

Luxury�Boutique�hotels� 163Five�Star�accommodations� 160

11+�nights�in�a�hotel� 13120+�nights�in�a�hotel� 22530+�nights�in�a�hotel� 251

20+�nights�in�a�hotel�for��business�reasons�

265

30+�nights�in�a�hotel�for��business�reasons�

336

50+�nights�in�a�hotel�for��business�reasons�

361������������������������������������������������

First�or�Business�class� 203First�class� 191Use�of�charter�service� 203Travel�on�private�air� 253Jet�Card� 755

4�cruises�past�3�years� 215

$10,000+�spent�on�travel� 244$25,000+�spent�on�travel� 398$50,000+�spent�on�travel� 552

20+�round-trips� 12450+�round-trips� 170

11+�business�round�trips� 30820+�business�round�trips� 378

20+�commercial�airline�trips� 38230+�commercial�airline�trips� 413

domestic� Index

30+�domestic�trips� 20850+�domestic�trips� 263

20+�domestic�commercial�airline�trips� 40630+�domestic�commercial�airline�trips� 36650+�domestic�commercial�airline�trips� 444�20+�business�domestic�round�trips� 38730+�business�domestic�round�trips� 34650+�business�domestic�round�trips� 261 Mendelsohn�Affluent�Study�2010,�all�numbers�age�25–54,�HHI�$100K+�

destinations� Index

California� 187Los�Angeles� 196San�Francisco� 213Palm�Springs� 264Nevada� 166Colorado� 168Vail� 224Aspen� 246Alaska� 247Florida� 120Miami/Miami�Beach� 153Palm�Beach� 223Hawaii� 212New�England� 148Boston� 182New�York�City� 156Hamptons� 203Washington,�D.C.� 158

Australia� 469Canada� 159Mexico� 166Caribbean� 135South�America� 253Europe� 233Pacific�Rim� 334Asia� 170Japan�� 246China/Hong�Kong� 146India� 200

20+�domestic�nights�in�hotel� 22830+�domestic�nights�in�hotel� 23850+�domestic�nights�in�hotel� 338

Foreign� Index

20+�foreign�trips� 46330+�foreign�trips� 76050+�foreign�trips� 757

20+�foreign�business�trips� 13830+�foreign�business�trips� 20050+�foreign�business�trips� 757

20+�foreign�travel�for�business��reasons�in�the�past�3�years�

378

30+�foreign�travel�for�business��reasons�in�the�past�3�years�

376

50+�foreign�travel�for�business��reasons�in�the�past�3�years�

291���������������������������

20+�foreign�nights�in�a�hotel�for��business�reasons�

413

30+�foreign�nights�in�a�hotel�for�business�reasons�

419

50+�foreign�nights�in�a�hotel�for�business�reasons�

236�������������������������������������������������

Page 8: Wine Spectator Media Kit

11+�foreign�nights�in�hotel� 20320+�foreign�nights�in�hotel� 234

20+�foreign�nights�in�hotel��for�business�

303

30+�foreign�nights�in�hotel��for�business�

272

destinations� Index

California� 145Los�Angeles� 167San�Francisco� 199Colorado� 222Florida� 130Miami/Miami�Beach� 140Hawaii� 127Hamptons� 226Chicago� 196Boston� 212New�York�City� 146Washington,�D.C.� 165Las�Vegas� 142

Australia� 287Canada� 173Mexico� 169Caribbean� 123South�America� 202Europe� 183Pacific�Rim� 222China/Hong�Kong� 136

www.WineSpectator.com

HHI $200K travel� Index

Valid�Passport� 92%� 115

Median�travel�round-trips� 9.9

Luxury�Boutique�hotels� 113Five�Star�accommodations� 125Rental�Villa� 138

First�or�Business�class� 165First�class� 159Jet�Card� 366Use�of�charter�service� 305Private�air� 218

4�cruises�past�3�years� 169

$10,000+�spent�on�travel� 188$25,000+�spent�on�travel� 284$50,000+�spent�on�travel� 337

20+�round-trips� 25930+�round-trips� 32050+�round-trips� 304

20+�business�round�trips� 29930+�business�round�trips� 35050+�business�round�trips� 282

11+�commercial�airline�trips� 24020+�commercial�airline�trips� 28730+�commercial�airline�trips� 22950+�commercial�airline�trips� 399

11+�nights�in�a�hotel� 12020+�nights�in�a�hotel� 17930+�nights�in�a�hotel� 20950+�nights�in�a�hotel� 243

20+�nights�in�a�hotel�for��business�reasons�

221

30+�nights�in�a�hotel�for��business�reasons�

262

50+�nights�in�a�hotel�for��business�reasons�

313

Mendelsohn�Affluent�Study�2010,�all�numbers�age�25–54,�HHI�$200K+�

domestic� Index

20+�domestic�trips� 27730+�domestic�trips� 27250+�domestic�trips� 322

20+�domestic�nights�in�hotel� 19630+�domestic�nights�in�hotel� 20950+�domestic�nights�in�hotel� 300

11+�domestic�commercial��airline�trips�

237

20+�domestic�commercial��airline�trips�

310

30+�domestic�commercial��airline�trips�

229

50+�domestic�commercial��airline�trips�

399

20+�domestic�business�round�trips� 30830+�domestic�business�round�trips� 30750+�domestic�business�round�trips� 247

Foreign� Index

11+�foreign�trips� 41920+�foreign�trips� 60030+�foreign�trips� 79550+�foreign�trips� 1575

20+�foreign�business�trips� 13830+�foreign�business�trips� 99550+�foreign�business�trips� 1575

Page 9: Wine Spectator Media Kit

www.WineSpectator.com

%Comp� Index

Iprefertobuydesignerorluxurybrands 29% 175■■

Ienjoykeepingupwiththelatest■■

fashionsandtrends34% 156

Beingwelldressedisimportanttome 63% 117■■

Ihaveanexcellentsenseofstyle 48% 149■■

Men’sfashionsaremoreinteresting■■

andexcitingthesedays37% 147

Igetenjoymentfromshopping■■

forclothes43% 111

MyfashionrepresentswhoIam■■

asaperson54% 104

AffluentStyleSetters 42% 122■■

total�apparel�&��accessories�expenditures� � Index

$3,000+ 125

$5,000+ 184

$10,000+ 269

$15,000+ 255

Fine�watch�&�jewelry�purchases� Index

Iorsomeoneelseplanstobuyafinewatch/■■

couturieritems,eveningapparelinthenext12months

209

Iorsomeoneelseplanstobuyafinewatch■■

orpieceofjewelrycosting$2,500+inthenext12months

297

total�watches,�jewelry�&��Fine�writing�expenditures� Index

$5,000+ 190

$10,000+ 303

$15,000+ 303

Fine�watch�&�jewelry�brands�ownership�and�us� Index

Owns/uses2+watches/jewelrybrands 196

Owns/uses3+watches/jewelrybrands 274

Owns/uses4+watches/jewelrybrands 345

skin�care,�cosmetics�&��Fragrances�expenditures� Index

$2,000+ 261

$3,000+ 312

$5,000+ 3332010MMRAges25–54,HHI$100K+,allnumberspast12months

MMR 2010 Fashion

Page 10: Wine Spectator Media Kit

www.WineSpectator.com

1. Magazinereadershipremainssteadyinanincreasinglycrowdedandnoisymedialandscape.Source: MRI Fall Study 2008, Page 7 of MPA 2009 Magazine Handbook

2. 92%ofU.S.adultsreadmagazines.Experian Simmons, 2009

3. Magazinereaderspayattentiontomagazineads.Theydon’tpaytoavoidtheadvertisingastheydowithothermedia.Source: BIGResearch Simmultaneous Media Usage Study, 2008 Page 30 of MPA 2009 Magazine Handbook

4. Consumersspendmorethan$86millioneachweekonsingle-copymagazines.Nielsen 2006

5. Subscriptionstomagazinesareontherise.2007:322millionpaidsubscriptions.2008:325millionpaidsubscriptions.Source: MPA; A.B.C.. Page 14 of MPA 2009 Magazine Handbook

6. Magazinesubscriptionsincreasedinthefirsthalfof2009.Source: MPA Info Center analysis of ABC First Half 2009 Fas Fax

7. MagazineslovetheInternet.AlmostaquarterofallnewsubscriptionscomefromtheInternet.Source: MPA Internet Subscription Surveys 2009 edition

8. Magazinesbuildbuzz.Theyexcelinreachingpeoplewhoshapeattitudesandbehavior.Source: MRI Omnibus Recontact Study, 2008; Page 73 of MPA 2009 Magazine Handbook

9. Circulationgeneratesmorethan40%ofallmagazinerevenue.Source: PriceWaterhouseCoopers Financial Survey for MPA, 2008, 2007, Page 20 of MPA 2009 Magazine Handbook

10.Thenumberofconsumermagazinewebsitesgrew78%between2005and2009.Source: Mediafinder.com, 2009, Page 9 of MPA 2009 Magazine Handbook

11.Magazinesexcelatlong-formjournalism,superbphotography,eye-catchingdesign.

12.Magazinesdrivewebsearchmorethananyothermedium.MorethandoubleInternetadvertisingandsocialmedia.Source: BIGResearch Simmultaneous Media Usage Study (SIMM13), December 2008, Page 70 of MPA 2009 Magazine Handbook

tweetable truths about magazines12 facts that showcase magazine vitality, in 140 characters or less

Magazine Publishers of America

Page 11: Wine Spectator Media Kit

www.WineSpectator.com

a sampling of Wine Spectator’s luxury advertisers

AutomotiveAcura

Aston Martin

BMW

Cadillac

Chrysler 300 C

Honda

Infiniti

Jaguar

Lexus

Lincoln

Nissan

Porsche

Range Rover

Volvo

WAtches/JeWelryBreitling

Carl F. Bucherer

Cartier

Hublot

IWC

Jaeger Lecoultre

London Jewelers

Mont Blanc

Panerai

Piaget

Van Cleef & Arpels

FinAnciAlAletheia

American Express

Barclays iShares

Credit Suisse

Raymond James Financial

Royal Bank of Canada

Visa

Wachovia

spirits360 Vodka

Bailey’s

Balvenie

Belvedere

Bombay Sapphire

Bowmore

Cabo Wabo

Chopin

Ciroc

Cointreau

Crown Royal

Dewars

Don Julio

El Mayor

Glenfiddich

Glenlivet 18 year old

Godiva

Grey Goose

Hendrick’s Gin

Imperia Vodka

Jean-Marc XO

Johnnie Walker Blue

Johnnie Walker Gold

Ketel One

Knobs Creek

Patron

Pearl Vodka

Pravda Vodka

Remy Martin –Louis XII

Sauza

Skyy

Stella Artois

SV Supreme

Tanqueray

Ten Cane Rum

Tommy Bahama Rum

Trump Vodka

electronicsBang & Olufsen

Canon USA

Harman Kardon

Pioneer

resorts/ trAvelBellagio

Borgata

The Breakers

Caesars Palace

Four Seasons

Grenada Tourism

Honda Jet

Hyatt Hotels & Resorts

Iberostar

Kahala Hotel & Resort

Kapalua Bay

Lago Mar

Lufthansa

Madrid Tourism Council

MGM City Center

MGM Grand

Monaco Government Tourism

NetJets

Palm Beach County

Preferred Retreats

Private Residence Club

Punta Cana Tortuga Bay Hotel

Rendezvous Bay

Residential Cruise Line

Ritz Carlton

Sea Island

St Regis Bal Harbour

Timbers

Ultimate Resorts

Venetian Hotel & Casino

Villas at Royal Lahaina

Villazzo

W Las Vegas

Windstar Cruises

Wynn

FAshionChanel

Ermenegildo Zegna

Tommy Bahama

epicureAnAmerica’s Beef

Beemster Cheese

Bertolli/Unilever

Brix Chocolate

Buitoni

Cadbury Adams

Cheeses of France

Dove Chocolate

Fiji

General Electric

Ghirardelli

Grana Padano

Hershey’s

Liebherr

Lu Cookies

Milk Marketing Board

Nestle Wafers

Prosciutto di Parma

Riedel Crystal

Triscuit

Sub Zero

Uline

Viking Range

Weber

Whirlpool/KitchenAid

Page 12: Wine Spectator Media Kit

www.WineSpectator.com

n Jan/Feb 2011

n March 31, 2011

n April 30,, 2011

n May 31, 2011

n June 15, 2011

n June 30, 2011

n July 31, 2011

n August 31, 2011

n September 30, 2011

n October 15, 2011

n October 31, 2011

n November 15, 2011

n November 30, 2011

n December 15, 2011

n December 31, 2011

n December 20, 2010

n January 18, 2011

n February 14, 2011

n March 14, 2011

n April 11, 2011

n April 25, 2011

n May 16, 2011

n June 13, 2011

n July 11, 2011

n August 8, 2011

n August 22, 2011

n September 12, 2011

n September 26, 2011

n October 10, 2011

n October 24, 2011

n December 29, 2010

n January 21, 2011

n February 21, 2011

n March 21, 2011

n April 18, 2011

n May 2, 2011

n May 23, 2011

n June 20, 2011

n July 18, 2011

n August 15, 2011

n August 29, 2011

n September 19, 2011

n October 3, 2011

n October 17, 2011

n October 31, 2011

n February 1, 2011

n March 1, 2011

n March 29, 2011

n April 26, 2011

n May 24, 2011

n June 7, 2011

n June 28, 2011

n July 26, 2011

n August 23, 2011

n September 20, 2011

n October 4, 2011

n October 25, 2011

n November 8, 2011

n November 22, 2011

n December 6, 2011

*Subscribers receive issues on estimate three weeks prior to cover date.Please contact the advertising department with any questions: (212) 684-4224.

Space extension: [email protected]

Material extension: [email protected]

2011 issue dates and deadlines

Cover Date SpaCe CloSe Material Due*NewSStaND oN Sale Date

Page 13: Wine Spectator Media Kit

www.WineSpectator.com

Printing

Web Offset (SWOP)

Binding: Perfect Bound

Publication Trim Size: 9.875" x 13"

Digital File SPeciFicationS

PDF/X-1an PDF/X1a file (Only one ad per file)

n Images must be CMYK or Grayscale TIFF or EPS prepared for the SWOP3 color environment

n Total Area Coverage for CMYK color builds should not exceed 300%

Delivery oF aD Material

Digital files uploaded to our ad portal http://mshanken.SendMyAd.com (uploading tutorial available on site)

Advertising material will be retained for one year, unless return is specifically requested. M. Shanken Communications is not responsible for keeping material beyond one year.

Mechanical SPeciFicationS

ad Size: Width Depth

Trim 9.875" x 13"

Spread Bleed 20" x 13.25"

Spread Trim 19.75" x 13"

Spread Safety 19.25" x 12.5"

Full Page Bleed 10.125" x 13.25"

Full Page Safety 9.375" x 12.5"

Full Page Non-Bleed 8.875" x 12"

2/3 Page Vertical 6" x 11.25"

Junior Page Vertical 6" x 7.5"

1/2 Page Horizontal 9" x 5.625"

1/3 Page Vertical 3" x 11.25"

1/3 Page Horizontal 6" x 5.625"

1/6 Page Vertical 3" x 5.625"

1/6 Page Horizontal 6" x 3.75"

insert Specifications:

tipped inserts

Mailable Minimum Size 3.5" x 5"

Non-Mailable Minimum Size 3.5" x 3.5"

Maximum Size 9" x 12"

Blow-in inserts

Minimum Size 3.5" x 4.25"

Maximum Size 5.5" x 6.25"

Minimum Paper Stock 60#

Bind-in inserts

Minimum Size 4" x 6"

Maximum Size: 10.125" x 13.375"

Jogs To Foot .1875" Trim

Scuff .375"

Perf .625" (Scuff + .25" To Perf)

Multi-Page inserts

Minimum Size 4" x 5"

Maximum Size 10.125" X 13.375"

Head/Foot Trim .1875"

Magna Strip Required for 8 Pages or More

Note: All inserts must be delivered cartoned and identified with name of advertiser, publication and issue date.

For Further inForMation

Go to mshanken.com, or contact:

Connie [email protected]: 212-481-8610 x344

Carolyn Plouffé[email protected]: 212-481-8610 x365

SWOP® is a registered trademark of SWOP, Inc.

production specifications

Page 14: Wine Spectator Media Kit

www.WineSpectator.com

insertion orderDate: __________________________________ Sales Rep: ______________________________________________________________

Advertiser / Company Name: ____________________________________________________________________________________

Brand Name: __________________________________________________________________________________________________

Contact: ______________________________________________ E-mail: ________________________________________________

Address: _____________________________________________________________________________________________________

City: __________________________________________________ State: ______________________ Zip: _______________________

Phone #: _____________________________ Fax #: _____________________________ E-mail: _____________________________

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DELIVERY OF AD MATERIALS: Digital files uploaded to our ad portal: http://mshanken.SendMyAd.com (uploading information available on site)

ISSUE DATE(S):

q Jan./Feb. ’11 q March ’11 q April ’11 q May ’11 q June 15, ’11 q June 30, ’11 q July ’11 q August ’11

q Sept. ’11 q Oct. 15, ’11 q Oct. 31, ’11 q Nov. 15, ’11 q Nov. 30, ’11 q Dec. 15, ’11 q Dec. 31, ’11 q Jan./Feb. ’12

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Please sign and fax back to (212) 481-1540Questions? Call 212-684-4224, or e-mail Advertising Services Manager Carolyn Plouffé at [email protected]

Page 15: Wine Spectator Media Kit

FRANK PRIAL, noted wine columnist for The New York Times, wrote... “In size and numbers, The Wine Experience resembles a Hollywood production: some 1,700 guests and exhibitors attend; more than 200 wineries took part; 20,000 bottles of wine were consumed, some of them priceless rarities, and about 30,000 glasses were used.”

A 3-day weekend extravaganza of tasting, eating and meeting, for both consumers and trade, THE WINE EXPERIENCE is held annually in a major U.S. city. The largest event of its kind, which is sold out every year, consists of extensive tastings, including vertical tastings of extremely rare vintage wines, lectures by noted authorities, special lunches hosted by wine growing regions from around the world, plus a black tie banquet with star-studded entertain-ment at which the Restaurant Grand Awards are presented.

Page 16: Wine Spectator Media Kit

Learn from the experts at

WineSpectatorSchool.comTake your wine knowledge to the next level with fun and flexible online courses.

ABCs of Wine TAsTingTake this jump-start course and you’ll know what to look for in a wine and how to describe it. We also offer ABCs of Kosher Wine Tasting. (3 classes, 2 tastings)

UndersTAnding Wine Build the foundation for a lifetime of wine appreciation with this survey course; evaluate wine, tour key regions around the world, learn about winemaking and start pairing wine with food. (10 classes, 10 tastings)

food PAiring Taste how wine and food interact and learn proven strategies for making great matches. (1 class, 1 tasting with various foods and cheeses)

sensory evAlUATionThis course fine-tunes your senses so you can recognize and describe wine components like a pro. (3 classes, 6 tastings)

TUsCAny Familiarize yourself with the classic and new-wave wines of Tuscany’s key regions of Chianti, Montalcino and Bolgheri. (3 classes, 3 tastings)

CAliforniA CABerneTDiscover the diversity of Cabernet Sauvignon as you explore the wine styles of Napa Valley, Sonoma County and the Central Coast. (3 classes, 3 tastings)

BordeAUx Meet the winemakers at top châteaus as you tour the important appella-tions and taste wines at a range of price levels. (3 classes, 3 tastings)

AUsTrAliA & neW ZeAlAnd Learn the key growing regions, taste the distinct wine styles and discover the value offered by these two countries. (3 classes, 3 tastings)

INTERMEDIATE COURSES FOR WINE

LOVERS AND PROFESSIONALS

INTRODUCTORy COURSES FOR WINE LOVERS

from our graduates ...“Your online courses are just the ticket for people with busy schedules.” —David, Parrish, Fla.

“My friends and I have had a fantastic time learning and experiencing wine through the course you’ve designed. [We] are really enjoying the knowledge being gained.” —Tom, Bellevue, Wash.

“My only wish is that [the wine distributor I work for] would have had this class four years ago when I started in the wine business.”—from the Midwest

“[After taking Understanding Professional Wine Sales and Service,] my waitstaff has increased wine sales a littleover 20%.” —Larry, Richmond, Va.

“Understanding Wine is terrific. I have read several books about wine, but the way you have laid out the information, plus the tasting in each lesson, is giving me a greater amount of retain-able knowledge.” —Arne, Huntington, N.Y.

“I just finished Sensory Evalua-tion. Thank you for such a thor-ough, rewarding course. I’m so glad to finally have a framework to use as I continue to learn and enjoy more fine wines.” —Carol, Chicago

Homework was never this much fun!

Page 17: Wine Spectator Media Kit

inTrodUCTory CoUrses for ProfessionAls

ABCs of Wine sales and service

Brings new-to-wine employees up to speed so that they can confidently describe and sell wine. Also a great refresher for more experienced employees. (4 classes, 2 tastings)

Understanding Professional Wine sales and serviceThis full survey course is for intermediate students and motivated beginners. It offers a thorough foundation in

wine—along with the sales and service skills that distinguish successful professionals. (10 classes, 10 tastings)

• Perfect for pros who need to describe wines on the job, including restaurant, retail, distributor, hotel,

catering, event planning, winery, PR and marketing personnel

• Sharpen skills with cost-effective wine training

• Employers can track students’ progress with automated online reports

• Immediately apply new skills; courses use worksheets and wines from employer’s list

• Discounts for groups of 5 or more; call (212) 481-8610 ext. 302.

TO LEARN MORE, VISIT WineSpectatorSchool.com, e-mail [email protected] or call 212.481.8610 ext. 302.

Get Certified at WineSpectatorSchool.com

online Course detailsn Courses are always available and ready to start

n Instructors answer students’ question via e-mail or phone

n Step-by-step tastings that you can do as a group (from your wine list)

n Printable study guides, worksheets, detailed tasting instructions and journals

n Insightful video clips with winemakers, sommeliers and wine experts

n Online quizzes and a final exam

n Certificates for students scoring 80% or better on the final exam

Complete training for your bottom line.

Page 18: Wine Spectator Media Kit

Lufthansa & Moët Hennessy Event SepteMBeR 2009, WaShington, D.C.

Wine SpectatorWine SpectatorW and ine Spectator and ine Spectator The Park Hyatt hotel hosted a wine tasting led by the Director of Wine education, Seth Box, from Moët Hennessy USA. this

event was for Lufthansa’s most elite fliers. the wines tasted were: Cloudy Bay Sauvignon Blanc, Livio Felluga pinot grigio, newton the puzzle, terrazas de los terrazas de los tandes and Cheval des andes.

Feast with Famous Faces oCtoBeR 2009, neW YoRk CitY

Celebrity chefs created a culinary experience where soap opera stars and new York newscasters mingled all night. the event, highlights of which

made the 11pm news, benefited the Center for hearing and Communication in new York City. Sponsors from Wine Spectator included Wine Spectator included Wine Spectator Stella Artois, Sud de France, Sandeman Port and American Airlines.

& Palm Bay International Event SepteMBeR 2009, BoSton

Wine SpectatorWine SpectatorW and the Liberty ine Spectator and the Liberty ine Spectator hotel created a “one of a kind” food and wine pairing for Wwine pairing for W American Airlines platinum passengers. guests were

treated to wines from Palm Bay International in the presidential Suite, over-looking Boston. the chef created a memorable and outstanding array of dishes to complement Ferrari Brut Sparkling, Santa Rita Medalla Real Sauvignon Blanc, planeta Chardonnay, Salentein Reserve Malbec and Jean-Luc Colombo Cornas Les Ruchets.

Sonoma Wine Weekend SepteMBeR 3–6, 2009, SonoMa, CaLiF.

A three-day wine, food and auction extravaganza. Wine Spectator sponsored Wine Spectator sponsored Wine Spectatorthe Sonoma Valley harvest Wine auction at Cline Cellars on Sunday. While

Wine Spectator hosted the tent and auction, Wine Spectator hosted the tent and auction, Wine Spectator Cigar Aficionado threw a party for all winning bidders. our sponsors included Brix Chocolate, A. Turrent Cigars, Premium Port, Ana Tzarev Gallery, Crushpad and Cardinal Mendoza.

Cellar PromotionsProMoTIonS & evenTS wITH oUr PArTnerS

vISIT US AT wIneSPeCTATor.CoM

Page 19: Wine Spectator Media Kit

www.WineSpectator.com

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