BRAND GUIDELINES

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“To provide quality menswear that integrates innovative fabrics with a Japa-nese approach to detail”

We take pride in the recognition we receive.

It is vital that we maintain brand consistency in order to keep our supporters.

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The wings+horns logo is representative of the company’s past history, and aims to highlight the modern aesthetics we create.

Logo Specifications

Clear Space

The space around our logo is sacred. As a brand that wants to be perceived as clean, and composed, it is essential that clear space is incorporated to prevent cluttering.

• Use the “O” from the WINGS + HORNS signature as a measure to determine vertical and horizontal clear space.

• To determine the spacing between the signature and the logo, use the apex-to-apex measurement of the “W” from the signature.

Minimum Size

To maintain brand integrity, the logo may not be less than1.5” in width from the “W” to the end of the “S” in the signature.

1.5”

Logo Colour

CYMK: 90, 30, 95, 30RGB: 0, 104, 56 PMS: Uncoated 7729 UP

CYMK: 98, 60, 33, 47RGB: 0, 60, 86 PMS: Uncoated 296 UP

Most of the time, our logo is to remain black or white. However, occasionally a coloured logo may be used. The only part of the logo that is to be coloured are the 4 strokes beneath the crossbar of the “H”.

* Do not place the colour logo on a colour background

Logo Donts

1. Black logo on a colour background

2. Slanting the logo 3. Placing a stroke on the logo

4. Colouring the logo 5. Placing the logo on a busy image

Logo Variations......(Yes we have more than one)

WINGS + HORNS WINGS + HO

RNS W

ING

S + HORNS WINGS + HORNS

WIN

GS

+ H

ORN

S

1. 2. 3. 4.

The badge is an alternate logo used on occasion for special projects or items that aesthetically need the logo to be enclosed by a circle.

Our standalone WH graphic is to be used on embroidery, stickers, advertising, and other promotional material.

The “WINGS + HORNS” signature is to be used on packaging and accessories that cannot accommodate our traditional graphic.

This is our standard WINGS + HORNS logo that is to be used for most branding. Treat it well.

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Colours to Abide By, Dude

Although much of our branding is expressed through black and white, we do however utilize colour in some of our graphics.

The colours listed above are presented in accordance with the frequency you should use them.

Keep it sophisticated, no rainbows or gradients.

CYMK: 0, 0, 0, 100RGB: 0, 0, 0 PMS: Uncoated Black

CYMK: 0, 0, 0, 0RGB: 255, 255, 255PMS: Uncoated P 1-1 U

CYMK: 90, 30, 95, 30RGB: 0, 104, 56 PMS: Uncoated 7729 UP

CYMK: 98, 60, 33, 47RGB: 0, 60, 86 PMS: Uncoated 296 UP

CYMK: 27, 93, 99, 26RGB: 148, 44, 31 PMS: Uncoated P 50-15 U

CYMK: 31, 68, 33, 100, 23RGB: 147, 86, 36 PMS: Uncoated P 29-14 U

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These are our Print Typefaces

FUTURA MEDIUM

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• Use Futura Medium for headings. • It is the font we use for our signature. • Legible, and strong, it is us.

DIN CONDENSED

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• Use Din Condensed for subheadings. • Its condensed form draws the eye down towards the body copy.• We use this because it is modern and youthful.

GENEVA

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• Only use Geneva for body copy.

These are our Web Typefaces

OPEN SANS

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•The web-equivalent of Futura Medium.

ABEL

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•The web-equivalent of DIN Condensed.

Helvetica

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• We like this as an alternative to Geneva.

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We are Bad-ass, Not the Other Way Around

Keep in mind that the first line of communication between us and the customer in today’s world, are the photographs we take of our products. High-quality shots from trained photographers are one of the most important methods of reflecting the WINGS + HORNS brand.

The following uses of images are incorrect.

Translucent Boxes on Images

• This method of text placement is overused

Images of Garments on a Hanger

Models that do not Reflect our Muse

T E X T

Vertical Type on Images

FIN

AL

WO

RDS

WINGS + HORNS has been growing exponentially over recent years, and with this growth comes change. It is with your help, by following the previous branding requests that we continue this growth into the distant future.

Thank you for your work.