Art of story telling is as old as existence of man kind .

Priyanka Banerjee PGDM2 1523

Jonah sachs

ORAL TRADITION

era Survival of the richest . Ideas are proprietary .

More than one transmission . Does not depend on audiences

participation to spread the word .

DIGITORAL ERA

YOUR BRAND IS A STORYOn the surface of there

are characters , conflicts . Always Moral of the story which are the expressions

for values story teller wants to share .

STORIES HOW ??

Brand Audience

mentorHERO

5 DEADLY SINS OF MARKETING

VANITY

AUTHORITY

INSINCERITY

gimmickry

PUFFERY

stories

REALITY

MYTH

ROBERT OPPENHEIMER was reading BHAGAVAD GITA , it was science he used to create the bomb and it was a myth

he used to understand what it was meant.

Story test

relatable

memorable immersive

tangible

emotional

resonant truth inspiration power of audience