wip back to school webinar - appstores with nexva
TRANSCRIPT
Wednesday, August 31, 2011
What can neXva do for YOU ?
Confidential - © neXva 2011
Wednesday, August 31, 2011
Confidential - © neXva 2011
neXva is the only company focused on creating tools that solve the issues confronting APP developers. We created technology and services that makes it easy for consumers to find your app(s).
Your needs: At neXva, we take your ideas seriously. Several of our tools were specifically created to respond to requests that developer partners brought to us.
Your IP: We know that app developers create the content that make the whole ecosystem work. As the saying goes “Content Is King”.
Your success: Our tools and services help you successfully get your apps distributed, marketed and generating revenue.
We give developers the tools to succeed.
neXva is different
Wednesday, August 31, 2011
neXva tools & services
Confidential - © neXva 2011
A suite of robust cloud-based technology solutions and services:
neXlinker - a patent pending solution that delivers apps from any media (website, Facebook, Twitter, print, etc.) to the end user’s mobile
neXsharer - a patent pending SDK that allows you to make your multi OS apps viral by sharing between customers and up-selling
neXpager - a simple to set-up mobile landing page for app developers to distribute their apps from mobile ad campaigns and make their apps viral
neXpayer - mobile web, web2mobile and in app payments
neXpush - a tool that allows you to push builds directly to our CMS - no manual intervention
neXpublisher - a revolutionary publishing service that saves you money and marketing headaches by managing your app store placement world wide and helps you monetize premium and free apps
Wednesday, August 31, 2011
Some examples of our tools & services
Confidential - © neXva 2011
Wednesday, August 31, 2011
neXpager™
Confidential - © neXva 2011
Ad traffic from many sources can come to ONE page. neXpager recognizes the device and displays the compatible builds.
In-app payment is part of the service.
Using neXva’s unique, simple and easy to use marketing tool, Nimbuzz! created a customizable mobile landing page in a few clicks.
Can be used in advertising campaigns
This is great !
- ONE url for all OSs.- Multilingual support
Wednesday, August 31, 2011
neXpayer™
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Monetize your traffic with payouts up to 85 %
Our payment solution can initiate payments either at point of download (mobile web) or in-app for unlocking levels, full versions or ad free versions of your app. Presently the
in-app SDK is in Android only but we are working on other OSs.
Traffic from neXva or your own sources : website, mobile ad campaign, Facebook
Traffic from other app stores or distribution channels
Payment at point of download : Mobile internet version of neXpayer
Monetize your traffic with payouts up to 85 %
At point of download coupled with neXpageror In-app
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neXlinker™
See what happens whenuser clicks on this on the next page
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Using neXva’s neXlinker creation tool, Kayak is able to create a single QR and short link to deliver all OS versions of their mobile app
Get Kayak on your mobile
1
Wednesday, August 31, 2011
Moving users from any medium to the mobile for consistent content delivery from one source
The neXngin™ CMS recognizes the device and delivers the correct page.
User shoots QR code
User points mobile browser
User links to mobile
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Your email address
Your phone number
You download this app using one of the following ways :
1. Scan QR code using your phone to be taken directly to the installation file :
Don't have a QR code reader on your phone? Get one free
2. Point your mobile browser to the following link :
nexva.mobi/7630
3. Get link by email :
4. Get link by SMS :
HP Zeen C510 (not?)Logo
neXlinker™ : web to mobile delivery2
Now tell me why didn’t anyone else do this ?
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neXsharer™: viral marketing
Patent pending SDK for creating a viral sharing snowball effect. Easy to integrate tool that is totally customizable and lets your happy users share the app with their friends.
Confidential - © neXva 2011
Share this App
When the user clicks “Share this App” a screen lets them ✓Like✓Tweet or✓Share
The recipient hits our CMS, we deliver the proper build to download or buy
Simple viral marketing
Making my apps viral is that simple ?
Wednesday, August 31, 2011
Payouts on our app stores and using our tools
Your traffic
neXva’s channels
Using our tools:
neXlinker
neXpager
neXsharer
neXpayer
Across neXva’s white label channels
payouts of 75% - or more
payouts of 70% - or more
Confidential - © neXva 2011
Wednesday, August 31, 2011
Publishing : The traditional model
Handset
stores
Telcostores
You manage many app stores.
Different rules.Different terms.
Different upload processes. Different marketing elements.
Different payouts.Different payback terms.
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!?!?
1
Wednesday, August 31, 2011
neXpublisher™ : a disruptive model
We publish your apps on our channels and a large variety of other stores.
Confidential - © neXva 2011
neXva™
You work with ONE partner.
Handset
stores
Telcostores
neXva
2
Now I can focus only on making great apps !!
Wednesday, August 31, 2011
neXpublisher™ business model for premium apps
Premium PublishingUnlimited app stores. Unlimited updates. Multiple languages.
10 to 20% of list price - depending
on volume
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neXva handles everything for you including app store placement, updates, publishing all stats in one place and aggregating disparate payouts. We can work closely with you to target specific markets or regions.
Lite/Premium PublishingUnlimited app stores. Unlimited updates. Multiple languages.
10 to 20% of list price
or85% payouts if
lite version points back to neXva
Wednesday, August 31, 2011
neXpublisher™ business model for free apps
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Performance
Unlimited stores/channels. Unlimited Languages, 2 updates per month. Geo targeting.
0.05 $/€ per download
Capping on demand.
Flat fee Gold
5 Languages, 2 updates per month. Geo targeting. 10 apps. 20 app stores.
500 $/€ per month
5000 $/€ for a year
Flat fee Silver
2000 $/€ for a year
200 $/€ per month2 Languages, 1 update per
month. Geo targeting. 3 apps. 10 app stores.
Wednesday, August 31, 2011
How to get us the apps ?
Confidential - © neXva 2011
neXva provides several tools to get us the apps, with their marketing material and compatibilities.
neXpush
An XML tool that enables automatic push of apps and updates from your dev team directly to our app store. This service works with neXpublisher as well. Once set up this can be a huge time saver for developers.
To find out please visit our Wiki : http://developers.nexva.com/wiki/Cp/NeXpush
FTPIf you have only few updates you can simply dump your apps on our FTP. You should include all your marketing material with the listing of the compatible devices and any other information associated with your content/application (ask for a datasheet on this) so that our team can upload in the fastest possible time.
Our FTP is http://ftp.nexva.comLog in anonymous Pass Word your e-mail
Please notify us via e-mail [email protected] when you upload your content so that we may attend to it as soon as possible.
Wednesday, August 31, 2011
Channels and publishing
Confidential - © neXva 2011
Our white label channels :
App stores we publish your apps on (and growing):
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Some of our developers
Confidential - © neXva 2011
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your mobile.reloaded™
For further information:go to cp.nexva.com or
email us at [email protected]
Wednesday, August 31, 2011