Flash

Project with a school class

Sustainable commitmentClimate-neutral packaging Partnership with myclimate

Food Packaging For the ultimate flavour experience

3rd wipf day Unique industry event

Customer magazine2012 Edition

Editorial 2 Flash | 2012

Dear Reader,

Many of you will not have only positive memories when looking back at the year 2011. some of the rather negative aspects included turbulence in europe, significant foreign-exchange-rate fluctuations, ever-gloomier projections regarding economic growth, rising unemployment, and a painfully over-valued swiss franc.

Given these past circumstances, it is legitimate to ask a few questions:will the situation calm down looking forward? how long can companies that produce in and export from switzerland hold out? what are the answers and how do corporate strategies match? at first sight, raw material costs evolved in a positive direction for our products last year, and the savings were passed on to the market in the form of lower sales prices for our laminates. regrettably, the downtrend is already history and the cost of raw materials is rising again, on the one hand because the aluminium industry has downsized capacities and on the other because of crude oil price increases that impact the cost of polymers.

Difficult times with cost pressure also call for clear business development strategies. almost a year ago, in the spring of 2011, wipf aG elaborated a new strategy and defined viable projects. they were swiftly initiated and have to some extent already been implemented. some of these projects are featured in this edition of Flash. the objective of focussing on our core competencies encour-aged us to divest our in-house production of Pe films. however, also in the future films will continue to comply with the “wipf inside” attribute, because they are produced to our formulations with identical or equivalent machines. our strategy also involves multiplication of good products. You can find out more in the article about the success story of capsule systems. these are two examples from an extensive list of measures that we are implementing to successfully master the economic challenges that lie ahead of us. we don’t just want to do good things, we also want to share them with you. in the field of sustainability,for example, we not only invested considerable sums of money in the past years, but we also implemented many technical improvements to reduce our environ-mental footprint and to become more caring in the way we use natural resources. a synopsis of these efforts is presented in a brochure that we created together with students enrolled at the lakeside school.

there’s plenty to discover in this issue ... i wish you lots of fun browsing it through and hope it also gives you a few fresh ideas on coping with change in your everyday environment.

with kind regards,

hansruedi schafflützelceo

Impressum

PublisherWipf AG, Industriestrasse 29, 8604 Volketswil SwitzerlandPhone +41 (0)44 947 22 11 Fax +41 (0)44 947 22 89info@wipf.ch www.wipf.ch

Responsible for contentKarin Weidmann, Marketing Manager, karin.weidmann@wipf.chEditorial staffWipf AG, MarketingGraphic Design ConceptFBM communications aG, Zürich

PhotosWipf AG© Copyright by Wipf AG, March 2012 All rights, especially distribution rights, reserved. Reproduction of text and images, translations into foreign languages and duplication are prohibited.

Published once a year / Downloadable as a PDF from www.wipf.ch

Outsourcing of PE film production

Shortlist 3

In this edition2 Editorial3 Shortlist Climate-neutral packaging – partnership with myclimate / Outsourcing of

PE film production / Outsourcing of PE film production

4 Sustainability Wipf highlights sustainability with students

6 Products Food Packaging · For the ultimate flavour and convenience

7 Marketing & Communication 3rd wipf day 31 Mai 2012 · Unique industry event

children are the future. But we are responsible for handing down values and making a sustainable contribution to ecological integrity. / Page 4

we have been committed to climate pro-tection together with the myclimate envi-ronmental organization since early this year. myclimate is an internationally active organization with swiss roots; it ranks among the leading providers of compen-sation schemes. effective immediately, you have the option to offset the emis-sions generated in the production of your packaging. Your contributions support myclimate’s certified climate protection projects. all contributions are forwarded to myclimate, which in turn guarantees that the same volume of co2 will be offset across a maximum of three years. we trust that you will continue to decide in favour of climate- neutral packaging and make a crucial contribution toward a bet-ter environment.

For further information, visit www.myclimate.org.

last august, some 150 exhibitors show-cased a representative selection of pack-aging and food industry products at the ramada Plaza herradura convention cent-er. we signed up as an exhibitor there for the first time. expo cacia gave us the opportunity to present ourselves as a competent partner with in-depth know-how in film and pouch production. Many existing and potential customers visited our stand and expressed great interest in our valves and prefabricated pouches. the photograph shows our agent ignacio calderón who is delighted with the two successful days at the trade show.

Successful participation at Expo Cacia in Costa Rica

Climate-neutral packaging – partnership with myclimate

effective at the end of February 2012, wipf aG is discontinuing the in-house production of Pe films, which in the future will be outsourced from two leading and highly qualified european partners. after an extensive trial phase, we have the assurance that the two suppliers can de-liver equivalent quality films. our current production resources were acquired by our new suppliers and will be used to manufacture our films to our specifica-tions. Moreover, the suppliers will be reg-ularly audited. together, in a fair, long-term, confidence-inspired customer-supplier re-lationship, we aim to safeguard maximum continuity in this field. our customers will continue to benefit from high quality, know-how, innovation, and top-tier service in the domain of Pe films.

Flash | 2012

sustainaBilit Y

Wipf highlights sustainability with students

we have been active in packaging for nearly 100 years and ecologically optimiz-ing our company since 2003. caring for the environment in sustainable ways – that’s what we endorse. the outcome has been a reduction of co2 emissions by over 50 percent. this approach covers current needs without jeopardizing those of coming generations. in keeping this commitment, we support-ed the lakeside school in Küsnacht in its sustainability project, encouraging the

students to pass their insights on to next generations. two classes analyzed the topic from various perspectives: sustain-ability in resource usage worldwide, in consumption, in waste management, and in the packaging industry.

Touring the production flooras part of their project, the students also toured our plant in Volketswil in novem-ber. they had hands-on opportunities to learn about important manufacturing

processes and the diversity of packaging solutions. real-world examples showed them how sustainable flexible packaging actually is. they also learned how co2 emissions were reduced by as much as 50 percent in the past few years. Back at school, each student made a commitment pledge to contribute to the protection of the environment in a very personal way. one child for example per-suaded his parents to go for vacation in europe instead of overseas.

For several months, we supported the students of the fifth and sixth grades of the Lakeside School in Küsnacht (Zurich) in their discussion of sustainability issues. A visit to the Wipf production facilities in Volketswil gave them insights into sustainability in the everyday working environment. The result: creative messages applied to T-shirts by the students, inspiring others to get involved.

Sustainability 4

Sustainability brochureto wrap up the project, each child de-signed a personal t-shirt with drawings that symbolize the meaning of sustaina-bility. the t-shirts were photographed in a shooting, and the pictures were inte-grated in our new sustainability brochure. its purpose is to illustrate our commitment to sustainability and let the children’s drawings inspire readers to get involved in the topic as well. after all, no one is too young to protect the environment.

The winning T-shirta colourful planet, the motto “Don’t waste energy”, and various suggestions on how energy can be saved. that’s alyssia’s winning design. her drawing finished first in an online voting campaign on our web-site and in the opinion of an in-house jury.

the students visited our production facilities and drew their sustainability messages.

alyssia, aged 10

Sustainability 5

6

FooD PacK aGinG

For the ultimate flavour and convenience

But to get the best result in each case, the interaction of parameters like water tem-perature, water volume, and pressure must be perfectly orchestrated. in most systems, the capsule lidding film is a two- or three-ply transparent PoliVel® laminate with a high-barrier function that is ultrasonically welded onto the capsule body to form an air-tight seal. our development department tested the cover film over a period of several years to make sure it could reliably withstand the stresses involved in the preparation pro-cess. we are particularly proud of the fact that we were able to contribute to the de-velopment of this success story and can continue to do so as production partners for well-known distributors.

the new “travel edition line” is distributed in a specially developed aluminium-free two- and three-ply PoliVel® laminate. this composite film is highly opaque and thus optimally protects the contents against detrimental external factors. the starter notches and the four laser tracks make it very quick and easy to open the stand-up pouch without using sors. the practical strap simplifies handling for people on the go.Gravure presses are used to print the creative visuals. For the oreo cookie packaging, we applied translucent inks. this noble glazed finish generates partial light reflections on the metallized surface. thanks to this sophisticated printing technique, the perfectly choreographed visual stands out with a radiant shine.

with a capacity of 250 or 1000 ml, the pouches are made of a retortable four-ply PolialuVel® laminate. this laminate perfectly protects the mayonnaise against aroma loss, oxidation, dehydration, and extrinsic odours. to assure optimized convenience, we added a spout with a twist-off cap to the pouch. this feature makes it easy to dispense the product without spillage and the pouch can be tightly resealed at any time. top-tier printing quality combined with excellent barrier films and highly appreci-ated convenience features guarantee that the mayonnaise remains a treat for the palate for a long time.

Capsules for coffee, tea, and – most recently – formula milk for infants – are a growing market. Thanks to the popu-larity of capsule systems, it is now pos-sible for consumers to enjoy a quickly prepared espresso, latte macchiato, cappuccino, lungo, ristretto, or mint tea at home with maximum convenience at any time.

Kraft Foods is extending its portfolio of sweet temptations. Milka Crispello, Toblerone Mini, Daim, and Oreo are now sold in Duty Free outlets. The world’s second-largest food producer is further internationalizing its prod-ucts with this strategy.

When consumers want to add a touch of class to their meals with mayon-naise, they usually reach for the tube. Today, tubes are commonplace for mus-tard and mayonnaise. But more and more food companies are choosing al-ternative packaging types. In Africa, for instance, mayonnaise is sold in stand-up pouches with spouts.

Capsule systems – the success story continues

New Travel Edition Line – perfectly choreographed

A new outfit for mayonnaise

convincing: lidding films for capsules conspicuous: stand-up pouches with creative designs

convenient: Mayonnaise in stand-up pouches with spouts

Products 6 Flash | 2012

3rD wiPF DaY 31 Mai 2012

Unique industry event

Martin Amanneconomist Martin amann is the founder of the institute for limbic communication in Zürich. For several years now, Martin smann has been focused on neuromarketing. specifically, he analyzes the influence of the limbic system on the decision-making and purchase behaviour of consumers.

Othmar Wohlhauserin his capacity as vice president of Develop-ment and engineering at wipf aG, othmar wohlhauser has been developing packaging solutions for over 20 years. together with his 5-person team and his many years of experi-ence at wipf aG, he repeatedly succeeds in developing top-tier innovations.

Steven Loepfesteven loepfe is a communicator and coach to entrepreneurs. loepfe & Partner, the strategy, communication, and training business he found-ed in 1996, deals with one key issue: how can entrepreneurs escape from the middle and as-cend to the top?

You can attend workshops devoted to “neuromarketing for packaging that sells” or “new developments and applications in flexible packaging”. But you also have the opportunity to tour our different manufacturing departments together with our produc-tion management.the motto for the afternoon is: “away from the middle. up to the top. what drives entrepreneurs.” well-known personalities such as Professor Klaus w. wellershoff, ceo of wellershoff & Part-ners ltd. and former uBs senior economist; werner hug, chair-man of the board of huG aG; and christian wipf, chairman of the board of wipf aG, discuss competition, currencies, and eco-nomic issues.Benefit from this unique industry event, share your personal success recipes with us, and at the end of the day treat yourself to specially enjoyable moments as our multi-faceted evening programme unfolds. You can look forward to a few pleasant hours in a unique atmosphere. the wipf day is an exclusive event with limited, first-come first-served attendance, so it’s worthwhile to sign up quickly.

Once a year, we invite you to attend a very special event. In 2012, it will happen on 31 May. This is the third time that we are organizing the exclusive wipf day and we can promise you that the new programme has exciting elements.

Lecturers

■ Ask for the detailed programme.ContactMs Giulia hermann, MarketingPhone +41 44 947 22 35giulia.hermann@wipf.ch

Prof. Dr. Klaus W. WellershoffKlaus w. wellershoff is ceo of the internation-ally active wellershoff & Partners ltd. consul-tancy that is specialized in macroeconomics and financial markets. From 2003 until 2009, he was a member of the uBs Group Manage-ment Board.

Werner Hugthe huG bakery was founded in luzern (switzerland) in 1877. Zwieback, the invention of company founder joseph hug-Meyer, was its first product. huG aG has remained a pri-vately owned business: andreas and werner hug are the fourth-generation managers of the company.

Christian Wipfchristian wipf is the chairman of the board of wipf aG was also appointed ceo of the wipf Group on 1 july 1999. he is the fourth-generation manager of the privately owned company that can soon celebrate its hun-dredth anniversary.

Marketing & Communication 7

Event preview

Wipf AGIndustriestrasse 298604 VolketswilSwitzerland

Phone +41 44 947 22 11Fax +41 44 947 22 89

info@wipf.chwww.wipf.chwww.wipfgroup.com

On 31 May 2012, we’re host

ing the

3rd wipf day.

Join us: The day’s program

me is

interesting and diversifi

ed, the

evening entertainment will be

worth your while.

www.wipf.ch/site_en/service-downloads/events/wipf-day-2012.html