Brick-and-mortar retailers must ‘up their game’ if they are to compete successfully with online

stores. The experience they offer their customers must reward the efforts made to come to a

physical store. They must gain far greater intelligence about how their customers spend their time

in-store. And they must counter the wastage that cuts percentage points from already

thin margins.

Wipro and Hitachi Vantara have created a joint edge-to-outcome solution that integrates with

retailers’ POS/ERP systems & Planogram drawings to drive much greater in-store intelligence – in

real time. This enables retailers to improve the customer experience, acquire and monetize data

insights and reduce wastage – and ultimately to improve their profitability and their chance

of remaining sustainable in the online era.

S O L U T I ON P R OFILE

Optimize retail profitability and improve customer experience

Wipro Smart i-ConnectTM With Hitachi’s Lumada Video Insights

https://www.wipro.com/infrastructure/wipro-smart-i-connect/

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Most retailers know when customers enter their store and can analyse their EPOS data to understand what they purchased. But between entrance and checkout, these customers enter a kind of Bermuda Triangle in which their movements and their interaction with the goods on display remain a mystery. Wipro gives retailers the customer visibility they need to make smarter, more informed decisions about everything from planogram optimisation to resource allocation.

Gaining Insight on In-Store Behaviours Wipro’s Smart i-ConnectTM (WSIC) is an IOT management platform which is used in various Industries for realizing value of edge data. Today video data Is considered edge data. By partnering with Hitachi Vantara, Wipro has Integrated WSIC with Hitachi’s Lumada Video Insights to harness the power of video data. This combined edge video Intelligence Is extended to cloud for Integrating with retailer’s POS/ERP systems and apply analytics using using Pentaho technology, included in the Lumada portfolio.. The whole solution is deployed & managed by Wipro for retail customers. An example of outcome of this joint solution Is shown as below:

Hitachi Vantara’s time-of-flight lidar motion sensors motion sensors work on the same principle as radar but use infrared light laser pulses to analyse 3D movement. They can identify customers’ height, shape, movement and actions, making it possible to measure and monitor shopper footfall and dwell time. And because of the sensitivity of the readings, there’s scope to track a person’s arm movement towards a specific location and see whether they pick up or put back an item.

Combining the data collected by these lidar sensors with Wipro’s solution and the analytics capabilities of Pentaho technology enables customer behaviour to be analysed in real time while they are shopping in-store. Applying data model to this enables retailers to derive actionable insights that could enhance customer and brand experience. Retailers can also take advantage of facial recognition technologies to identify and address individuals known to be active in retail theft operations.

See Hitachi Solution.

https://www.wipro.com/infrastructure/wipro-smart-i-connect/

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Ensure planogram effectiveness and shelf complianceWipro Smart i-ConnectTM can analyse how customers interact with store items, helping to optimise store planograms for maximum engagement and purchase. It can also establish whether or not items have been incorrectly placed (or moved by customers) to ensure shelf compliance.

The right goods on the right shelf – all the time.

Wipro Smart i-ConnectTM for Retail - Features and Benefits

● Increase conversion to improve margins

● Improve footfall to increase spend

● Optimize resources by matching them to consumer need.

● Reduce shrinkage to boost overall profitability.

Maximise profitability with customer dataWipro Smart i-ConnectTM can connect LiDAR and EPOS data to establish the link between engagement and purchase: for example, brands with high engagement and low sales may benefit from lower pricing or in-store education materials. It can also help determine which brands should occupy the ‘marquee’ shelf space that should drive the highest sales.

Make sure every brand earns its place on your shelves.

Optimize store layout with video analyticsWipro Smart i-ConnectTM can integrate with CCTV or VMS systems to understand customers’ pathways through a store. This will help to identify high and low traffic areas and to track dwell time and other key metrics of store usage. This can inform store layout to maximise shopper engagement.

Make the best use of every square inch of your store.

Smart allocation of staff resourcesHeat mapping and video footage can identify areas of the store with high dwell times and ensure these are staffed appropriately. We can even monitor queue lengths at registers to proactively alert cashiers to increased checkout traffic before customers get frustrated at long wait times.

Balancing resources and customer requirements to improve service.

Identify shoplifters using live face matchTake action against the billions of dollars lost annually to wastage with Hitachi Live Face Matching which can compare as many as 240 faces per second from multiple cameras with stored subject images. Store staff can therefore be immediately alerted if known criminals enter the store.

Get on the front foot in the battle against in-store wastage.

The lidar advantage over videoLidar is more effective than ceiling- or wall-sited video cameras which offer poor visibility of foot-level or in-shelf activity – especially in poor light. Also, lidar sensors visualize 3D images of individuals to guarantee anonymity and are far more effective than the complex face masking techniques adopted by video analytics tools.

Lidar sensors offer better visibility of in-store activity without compromising privacy.

https://www.wipro.com/infrastructure/wipro-smart-i-connect/https://www.wipro.com/infrastructure/wipro-smart-i-connect/https://www.wipro.com/infrastructure/wipro-smart-i-connect/https://www.wipro.com/infrastructure/wipro-smart-i-connect/

Faster Time to Value with Wipro and Hitachi VantaraWipro Smart i-ConnectTM combines Wipro’s retail expertise and its i-ConnectTM software with lidar sensors and Pentaho analytics from Hitachi Vantara to provide a fully-feature solution that integrates rapidly with a retailer’s in-house systems to deliver the fastest possible ROI.

Key Data Points

● Brings actionable insights combining OT (Operational Technology) & IT data to provide seamless customer view of their engagement within store.

● Combined solution extends analytics to efficient service management of OT & IOT devices with Wipro’s unmatched service excellence.

● Combined solution can be consumed by customers through an OPEX model powered by managed services offering from Wipro.

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Safety

IoT

Efficiency

AI

Effectiveness

Video

Experience

Analytics

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+Technology

Outcomes

Urban

Commercial

Industrial

Campus

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