without strategy, you could still be throwing content into the wind
DESCRIPTION
My Barcamp presentation slides about content strategy.TRANSCRIPT
without strategy,
you could still be throwing
content into the wind
Angela Barnard, Redweb
i am going to talk about
what you need to know about content strategy
the principles used to get the answers
what content strategy will do for you in the long-run
Content is
main reason that projects are delayed
an afterthought
a nuisance
we are all publishers
why is this?
most of us haven’t realised that we are in the publishing business
But...
the moment you launch a website, you are a publisher
publishers plan far in advance what content they will create
in order to deliver, you need to make content a priority.
we need to think like publishers.
“content strategy is the practise of planning for the creation, delivery and governance of useful, usable content”Kristina Halvorson. Brain
Traffic
web content is mostly crap
it’s messy
it takes time
it’s expensive
content strategy is the next big thing
why?
in 2009, Google search returns for ‘social media’ were 1,230,000,000
in 2008 they were 359,000,000
in 2007 ‘content strategy’ returned 337,000,000
why is content strategy becoming popular?
don’t just take my word for it
South by Southwest (SXSW)
UX London
The Content Strategy Forum
Content Strategy, Manhattan Style
WebContent2010
“everything starts with a mission and is fortified by the things we create”
Brian Solis. Mashable.com
content is seen as a commodity
developing quality content isn’t easy
is content strategy the missing part of the UX puzzle?
If you remove content strategy from UX, one of the key components of a successful user experience is missing: The content.
the elements of user experience. Jesse James Garrett
principles used to get the answers
plan
ask yourself
what are your business objectives?what are your users trying to do?what’s broken about what you have now?what works with what you have now?
yes. audit your content. it’s boring. it’s time consuming, but it’s necessary
qualitative inventories
create
analyse
deliver and govern
what will content strategy do for you in the long-run?
in conclusion…
questions?
thank you