wittlebee fundraising deck
DESCRIPTION
A later version of a deck I used to fundraise for Wittlebee, a kids clothing startup. Feel free to use and abuse and I hope you have better luck than I did with it. :)TRANSCRIPT
Investor Presentation · April 2013Proprietary & Confidential
Sean Percival – CEO / Founder10+ years of ecommerce and customer acquisition experience. Authority in the areas of SEO, social media and CRM. Serial Entrepreneur and Former Vice President, Online Marketing of Myspace.
Holly Kauffman – VP, Merchandise25 years experience in retail & wholesale specializing in design, merchandising, and trends. Owned, designed and manufactured a high end children's label for 11 years. Formally of lululemon, Nordstrom and Karen Kane.
Chris Nella – VP, Customer AcquisitionFormer head of customer acquisition of Shoe Dazzle, Spot Runner and GameFly. Ten plus years of start-up marketing experience specializing in subscription models.
Investors:
Our Team and Investors
Gabe Harriman – CTO / FounderWorld class technical lead with a rich history of building robust & scalable solutions. Initial architect of the Myspace backend that would go on to support tens of millions of users. Former Sr. Architect of Tsavo Media.
Wittlebee delivers the best personalized children’s clothing based upon our users’ unique style preferences.
Overview
Market Opportunity
Target audience of over 69 million moms with children under 18 years of age
$100 billion children’s clothing market. Growing faster than overall market.
Market Value
$32 billion spent onInfants & toddlers
$100BILLION
Estimated 10% spent online
Online moms have a median HHI of $73K
Target Demo
$14.5B annual revenue
$2.1B annual revenue
$1.0B annual revenue
$1.7B annual revenue
Market Leaders
10%
$39.99 per monthCurrently available for kids 0-5
The Wittlebee Offering
Every month parents get a box of amazing kids clothes picked specifically to the preferences of their children
We build a high level of anticipation and excitement with our members.
How it works:
User completesonline style profile
We build create a custom box based on their style profile.
Custom box of kids clothes arrives in a week.
Step 4: Get member only one-off sales
4
$20per item
$7per item
Driving & ParkingHeadaches
Clueless RetailAssociates
MallMeltdowns
30 SecondSign-Up
TraditionalRetail
There’s an easier way to shop for clothes
+
Community
+
Fun Add-Ons
How We’re Different
Our Customers
We’re big in Middle America (60%). Major metros love us too.
*Sept 2012 data
13-Jan 13-Feb 13-Mar5800
6000
6200
6400
6600
6800
7000
7200
7400
$0
$50,000
$100,000
$150,000
$200,000
$250,000
2013 Progress
Active Subscribers Monthly Revenue
Mobile
• 30% of web visitors are mobile
• 50% of emails opened on mobile
• Apps built for iPhone, iPad and Android 6000+ app installs
• Top mobile users HIGHLY addicted spending 2-3 hours daily in the app
• Mobile commerce is next
Moms = Mobile
Private Labels
A collection of Wittlebee private labels (O&O brands) reduces COGS and inventory complexity
Currently manufacturing 20% of merchandise in India.
Predictable model allows inventory turn of 40 days
We recently launched a showroom feature that allows members to build ½ their own box.
Product
Customer Selection
• Gives members more control over box
• Features new kitted brands each month
• High engagement• Upsells additional
items for $10.
Members and non-members can purchase single items from our website.
Product
Weekly One-Off Flash Sales
• Features a new brand every week
• Selling 50-100 units weekly
• Members get higher discounts (think Amazon Prime)
• Currently ~10% of monthly revenue
Buying solely with a Instagram comment.
Product Diversification
Instagram Based Closet Sales
• Sells out in minutes• Members only• Low friction• Highly viral• Moves excess
inventory• 2000+ followers
• Price Point Diversification• One-off Sales Expansion• Private Label Development
What’s Next – Use of Proceeds
Product
• Mobile Commerce• Frictionless Payments• Analytics and BI• Engineers
Tech
• Scale Paid Acquisition• Top of funnel• Television
Marketing
Appendix – Press
Extra TV
KTLA
Today Show
Indy Style
Thank You