Print- Advertising Media

Audiences

Recap• What’s an advertising campaign?

Aims:• All of you will be able to discuss target audience

categories.

• Most of you will be able to analyse adverts and consider how they are targeted towards certain audiences.

• Some of you will be able to explain why they are targeted to certain audiences.

Target Audience Categories to research

What do we know about the audience from watching the advert?

• How do we know who they are?

• What is in the advert that tells us who they are?

• Does the audience for the advert match the audience for the product? If not, then what did they do to attract the audience?

What do we know about the audience from watching another advert from a different campaign?

• How do we know who they are?

• What is in the advert that tells us who they are?

• Does the audience for the advert match the audience for the product? If not, then what did they do to attract the audience?

What do we know about the audience from looking at the advert from a campaign?

• How do we know who they are?

• What is in the advert that tells us who they are?

• Does the audience for the advert match the audience for the product? If not, then what did they do to attract the audience?

What do we know about the audience from looking at the advert?

• How do we know who they are?

• What is in the advert that tells us who they are?

• Does the audience for the advert match the audience for the product? If not, then what did they do to attract the audience?

How can you use research to find out more about audiences?

First hand research to find out about the campaign’s audience.

• Web survey/ questionnaire

• Interviews

• Questionnaire

• Photographs of posters you’ve seen out and about

Research from someone else’s information

• Books• Websites• Google Books• YouGov profiler • The advertiser’s website• YouTube comments to tell you about

who is watching (as long as they’re professional)• Forums• TV adverts, posters, magazine ads

What you will need to do today• Download the worksheet to help write your

report.

• Find an advertising campaign to look at (if you haven’t already- if you have use the same one)

• It must contain at least 1 print advert

• Write about target audience using research