Ms.K.E.Valarmathi,Assistant Professor in Computer

Science,Annammal College of Education for

Women, Thoothukudi,

Though, it is true that the level of active

participation and decision making capability of

women in each and every aspect of social and

political life in India has increased leaps and

bounds, yet the overall conditions of women

is not so good.

• The women in Indian media are

depicted generally as painstaking,

religiously intolerant, craving only

for their own family, politically

immature, socially inevitable and

culturally ultra-modern

• To create awakening in women to achieve their potential

as the prime movers of change in society

• There are comparatively fewer articles on

career opportunities, health awareness,

entrepreneurship, legal aid, counselling

services, childcare services and financial

management.

Globalization has confined the whole

world into a “Global-Village”. Presence of

women empowerment should be felt by

the media consumers in every next mass

media with a positive depiction of

women’s image, hence leading to a

reconstructed social construction.