international women's day: women and social media
Post on 17-Oct-2014
1.370 views
DESCRIPTION
In honor of International Women's Day, we at Wishpond thought it would be interesting to show how dominated social media is by women. This presentation looks at the gender split between social media platforms, how the genders are different, as well as mobile vs desktop behavior. Check it out, and happy international women's day!TRANSCRIPT
International Women’s Day:Women on Social Media
76%66%
54%
46%
33%
8%
facebook PinterestTumblr
Percentage of US Adults Using Top 3 Social Media Platforms
Percentage of US Adults Using Bottom 3 Social Media Platforms
20%
15%
18%17%
19%
24%
Instagram Twitter LinkedIn
Women are on Social Media more Often
26%30%
Percentage of US adults using social media several times per day:
Men Women
Women are more likely to interact with brands on social media
How US adults interact with brands online:
showsupport
54% 53%
39%28%
44%33% 25%
36%
accessoffers
staycurrent
comment
Women lead the trend towards social media use via mobile
Women use smartphones and tablets more often than men for social media
20%
32%46%
43%
How many women use social networking sites versus men?
71% 62%
Women Men
16% of online adults use Twitter
62% of them are women
Twitter Usage
15% of online adults use Pinterest
80% of them are women
Pinterest Usage
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