International Women’s Day:Women on Social Media
76%66%
54%
46%
33%
8%
facebook PinterestTumblr
Percentage of US Adults Using Top 3 Social Media Platforms
Percentage of US Adults Using Bottom 3 Social Media Platforms
20%
15%
18%17%
19%
24%
Instagram Twitter LinkedIn
Women are on Social Media more Often
26%30%
Percentage of US adults using social media several times per day:
Men Women
Women are more likely to interact with brands on social media
How US adults interact with brands online:
showsupport
54% 53%
39%28%
44%33% 25%
36%
accessoffers
staycurrent
comment
Women lead the trend towards social media use via mobile
Women use smartphones and tablets more often than men for social media
20%
32%46%
43%
How many women use social networking sites versus men?
71% 62%
Women Men
16% of online adults use Twitter
62% of them are women
Twitter Usage
15% of online adults use Pinterest
80% of them are women
Pinterest Usage
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