women in digital switzerland
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Women in Digital SwitzerlandTRANSCRIPT
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Women in Digital SwitzerlandConférence SCMA ‘Gender Marketing sur le Web’ – 10 février 2014
@taissacharlier #WDSwitzerland #SCMA
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+Women on Panels vs. Panels on Women !
@taissacharlier #WDSwitzerland #SCMA
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Conférences Tech : le ratio des 10%
@taissacharlier #WDSwitzerland #SCMA
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Conférences Tech : le ratio des 10%
@taissacharlier #WDSwitzerland #SCMA
10% de femmes speakers
20% de femmes en
tech
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Conférences Tech : les ‘Women Panels’
@taissacharlier #WDSwitzerland #SCMA
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Conférences Tech : les ‘Women Panels’
@taissacharlier #WDSwitzerland #SCMA
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+Women in Digital Switzerland
@taissacharlier #WDSwitzerland #SCMA
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WDS dans Bilan après 3 semaines !
@taissacharlier #WDSwitzerland #SCMA
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WDS dans Bilan après 3 semaines !
@taissacharlier #WDSwitzerland #SCMA
152 membres
Création le 12 janvier25 membres invitées
77% Genève et environs58% fonctions ‘senior’
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Pourquoi LinkedIn ?
@taissacharlier #WDSwitzerland #SCMA
Le plus grand réseau professionnel au monde
10ème site le plus visité en Suisse
40% des utilisateurs : visites quotidiennes
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En résumé, WDS c’est…
@taissacharlier #WDSwitzerland #SCMA
Un groupe LinkedIn pour toutes les femmes dans le digital en SuissePublic mais soumis à membership
Langue officielle : anglais
No Spam
No self-promotion
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Objectif #1 : Connecter
@taissacharlier #WDSwitzerland #SCMA
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Objectif #2 : Partager
@taissacharlier #WDSwitzerland #SCMA
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Objectif #2 : Partager
@taissacharlier #WDSwitzerland #SCMA
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Objectif #3 : Inspirer et être inspirée
@taissacharlier #WDSwitzerland #SCMA
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@taissacharlier #WDSwitzerland #SCMA
Objectif #3 : Inspirer et être inspirée
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Objectif #4 : Donner de la visibilité
@taissacharlier #WDSwitzerland #SCMA
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@taissacharlier #WDSwitzerland #SCMA
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+WDS : Next Steps
@taissacharlier #WDSwitzerland #SCMA
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Constituer des équipes
@taissacharlier #WDSwitzerland #SCMA
Nommer des ambassadrices pour la Suisse Romande et la Suisse AlémaniqueDésigner des membres ‘référents’ par expertise
Identifier des managers et modérateurs pour le groupe
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Viraliser
@taissacharlier #WDSwitzerland #SCMA
Augmenter la présence en Suisse Alémanique
Relais médias, autres plateformes de communication
Consolider et fidéliser
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Organiser des rencontres
@taissacharlier #WDSwitzerland #SCMA
Meet-ups locaux, par spécialités ou généralistes
Une roundtable sur un sujet choisi par le groupe
Webinars ou hang outs
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+Women in Digital Switzerland
Conférence SCMA ‘Gender Marketing sur le Web’ – 10.02.14
Merci !