PAPER PRESENTATION ON

WOMEN ENTERPRENUERSHIP

BYS. ALMAS RAHMAN

S. SUMAYYA PARVEEN

INTRODUCTION

An entrepreneur is someone who is a risk taker and is ready to face challenges Women Entrepreneur It may be defined as a woman or group of

women who initiate, organise and run a business enterprise.

Government of India has defined women entrepreneurs as owning and controlling an enterprise with a woman having a minimum financial interest of 51% of the capital and giving atleast 51% of the employment generated in the enterprise to women.

Entrepreneur

“Women who innovate initiate or adopt business actively are called women entrepreneurs.” J. Schumpeter

“Women entrepreneurship is based on women participation in equity and employment of a business enterprise.” Ruhani j. alice

DEFINITION

CHARACTERISTICS OF WOMEN AS ENTREPRENEURS

ImaginativeAttribute to work hardPersistenceAbility and desire to take riskProfit earning capacity

QUALITIES OF WOMEN ENTREPRENEURS

Accept challengesAmbitiousEnthusiasmHard workPatienceIndustriousMotivatorSkillfulUnquenchable

optimism

AdventurousConsciousEducatedDetermination to

excelExperiencedIntelligentPerseveranceKeenness to learn and

imbibe new ideas

IMPORTANCE OF WOMEN ENTREPRENEURS

A good share of the population.

Traditionally outside the domain of economic activities.

They must be made part of the economic development, because it will ensure the economic & social development of the women along with providing more human resources to strengthen the economy of the country.

The economic status of women is now accepted as an indicator of a society’s stage of development.

THE NEW THRUST

• Harvard Experts feel that the basic quality of efficient management is futuristic outlook and a capacity to nurture and plan for the future. This comes naturally to women.

• But this inherent talent of woman and her entrepreneurial skill go unrecognised and unaccounted.

Earlier there were 3 Ks Kitchen Kids Knitting

Then came 3 Ps Powder Papad Pickles

At present there are 3 Es Electronics Energy Engineering

When women move forward, the family moves, the village moves and the nation moves.....

-PanditJawaharlalNehru

THE INDIAN APPROACH

States No of Units Registered

No. of Women Entrepreneurs

Percentage

Tamil Nadu 9618 2930 30.36

Uttar Pradesh 7980 3180 39.84Kerala 5487 2135 38.91Punjab 4791 1618 33.77

Maharashtra 4339 1394 32.12

Gujarat 3872 1538 39.72Karnataka 3822 1026 26.84

Madhya Pradesh 2967 842 28.38

Other States & UTS 14576 4185 28.71

Total 57,452 18,848 32.82

STATISTICAL DATA OF WOMEN ENTREPRENEURS IN INDIA

OVERALL PRODUCT SELECTION BY WOMEN ENTREPRENEURS IN INDIA

29%

7%12%15%

20%

13%4%

GeneralElectronicsEngineeringPlasticsChemicalsTextilesLeather

NEW AWARENESS Research highlighted the need for special

entrepreneurship programmes for women entrepreneurs.

Industrial and business opportunities are many. Majority of want-to-be women entrepreneurs

are from middle class families. Their potential should be identified and trained.

Adequate infrastructure support may be helpful.

Mobile training centres should be opened. Post-training follow-up is vital.

SOME FAMOUS WOMEN ENTREPRENEURS

1. CHANDA KOCHAR

2. INDRA NOOYI

3. DR.KIRAN MAZUMDAR SHAW.

4. EKTA KAPOOR

5. SHAHANAAZ HUSSAIN

6. RITU KUMAR

7. SULAJJA FIRODIA MOTWANI

8. ARTI KUPPU

• Current position: MD & CEO – ICICI

Bank.Chanda Kochar, 51, is currently the MD & CEO of india’s largest private bank ICICI Bank.

• Rajasthan born chanda got Masters Degree in Management Studies from Jamnalal Bajaj Institute of Management Studies, Mumbai.

• She received the Wockhardt Gold Medal for Excellence in Management Studies as well as the J. N. Bose Gold Medal in Cost Accountancy.Chanda Kochhar is married to Deepak Kochhar, a wind energy entrepreneur and her Business schoolmate.

CHANDA KOCHAR

•Strong-willed, with an acute acumen for financial strategizing, Nooyi is the CEO and President of PepsiCo.

•Her strong acumen for business has helped the company garner as much as 30 billion dollars worth of crucial deals within the last couple of years.

•With a Masters Degree in Public Management from Yale University and Masters in Finance and Marketing from IIM, Kolkata, Nooyi held several senior positions at Motorola and Asea Brown Boveri before joining PepsiCo. INDIRA

NOOYI

Started her own company, Biocon, in her garage with an investment of `10000 in the year 1978.

Loan application was turned due the reasons:1. Biotechnology was nascent

at the time in India.2. She was a woman.3. Her organisation had almost

nil assets With hard work and

commitment, Shaw transformed Biocon into one of the leading biopharmaceutical firms in India.

Dr. Kiran Mazumdar Shaw

Woman who single-handedly founded and made Balaji Telefilms

Currently the creative head of Balaji Telefilms and counted as one of the top 10 women entrepreneurs of today.

Known to be fiercely protective of her company and brand, Ekta is also very professional and has strong business acumen. Ekta

Kapoor

One of the most prominent personalities of the corporate world.

The products launched by her Company head their way to leading global stores.

Her company Shahnaz Husain Herbals has witnessed tremendous growth.

She has received many awards such as "The Arch of Europe Gold Star for Quality", "The 2000 Millennium Medal of Honour", "Rajiv Gandhi Sadbhavana Award" and many more.Shahnaz

Husain

A native of Amritsar. Kumar has been

designing the wardrobes com of the three winning Miss Indias, for their participation in International Beauty Pageants.

Ritu’s outfits have been patronized by style icons such as late Princess Diana and Jemima Khan.

Ritu Kumar

•Sulajja Firodia Motwani, the Joint Managing Director of Kinetic Motors and Managing Director Kinetic Finance, is responsible for Kinetic’s transformation from a moped company to a manufacturer of great versatility.

•Sulajja has single-handedly designed and developed marketing strategies to spearhead the company’s growth forward.

•The recent collaboration with Italjet Moto has provided Kinetic complete rights to launch 7 brand new models of scooters in India.

•India Today has honored Sulajja by naming her the ‘Face of the Millennium’ and she has been selected as the ‘Global Leader of Tomorrow’ by the World Economic Forum

SULAJJA FIRODIA MOTWANI

Cherish Life creates apparel and accessories for pregnant women, young mothers and infants.

Cherish Life aims to accomplish precisely what the name suggests: to applaud every pregnant lady for the life she creates.

Arathi Kuppu

BASIC PROBLEMS FACED WOMEN ENTREPRENEURS

Her being a woman Responsibility towards family, society and work Male dominated society Tough Competition with large scale units Lack of business training Lack of education Low risk bearing ability Obtaining credit Non-awareness of facilities provided by

government Questions by licensing authorities Marketing

PSYCHO-SOCIAL BARRIERS

Poor self-image of womenInadequate motivationDiscriminating treatmentFaulty socialisationRole conflictCultural valuesLack of courage and self-confidence

Inadequate encouragementLack of social acceptanceUnjust socio-economic and cultural systemLack of freedom of expressionAfraid of failures and criticismSusceptible to negative attitudesNon-persistent attitudeLow dignity of labourLacking in leadership qualities

SUGGESTIONSProcedure of getting finance should be simple

Effective propagation of programmes and yojnas.

Linkages between product, services and market centers.

Encouragement to technical and professional education.

SUPPORTIVE MEASURES• Direct & indirect financial support

Nationalized banks, State finance corporation, Small Industries Development Bank of India (SIDBI)

• Yojna schemes and programmesNehru Rozgar Yojna, Jawahar Rozgar Yojna

• Technological training and awardsStree Shakti Package by SBI, Entrepreneurship Development Institute of India, Trade Related Entrepreneurship Assistance and Development (TREAD)

• Federations and associationsFederation of Indian Women Entrepreneurs (FIWE), Self Employed Women’s Association (SEWA)

OTHER SUPPORT AGENCIES Domestic Agencies: • Small Industries Development Bank of India• Industrial Development Bank of India.• Ministry of Small Scale Industries, Government of

India.• National Bank for Agriculture Rural Development .• Department of Women and Child Development • Self Help Groups.• Mahila Mandali

International Agencies:

• United Nations Development Fund for Women (UNIFEM)

• Asian Development Bank (ADB)• International Labour Organization (ILO)• United Nations Conference on Trade and

Development (UNCTAD)• Center for International Private

Enterprises (CIPE), USA• Swedish International Development

Cooperation Agency (SIDA), Sweden• World Trade Organization (WTO)

WOMEN ORGANISATIONS SUPPORTING WOMEN

ENTREPRENEURS• Shri Mahila Griha Udhyog Lijjat Papad;

www.lijjat.com

• Mahila Bunkar Sahakari Samiti, UP

• SABAL: Crafting Exports of Indian Handicrafts; www.sabalaindia.com

• www.indiatogether.org

CONCLUSIONThe role of business Women in economic development is inevitable. Now-a-days women enter not only in selected professions but also in professions like trade, industry and engineering. Women are also willing to take up business and contribute to the Nation's growth. There role is also being recognized and steps are being taken to promote women entrepreneurship. Resurgence of entrepreneurship is the need of the hour. An integrated approach is necessary for making the movement of women entrepreneurship a success.

THANK YOU!!!

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