PRESENTED BY:GEETANJALIRAHUL TOMAR

MERCHANDISE• Merchandise refers to the various products available at the

store for sale to the end-users. It is the display of the merchandise which actually attracts the customers into the store.

• Let us suppose all the products available at the store are stocked at one place only. Would such a display impress the customers ?

• As a solution to the above problem, the retailers came out with the concept of category management

The concept of segregating similar products into separate groups is called as category management.

Categories in a retail store refer to the various groups which consist of products belonging to a similar family. The retailer smartly displays all the related products together as distinct categories for his as well as the end-user’s convenience

• The complete range of merchandise at the store is divided into separate groups consisting of related products. Such groups are called as categories.

• Each category is treated as a separate business entity. • The retailer calculates the profit and loss of each category

separately. • Each category contributes in its own way to the profitability of

the store. • The retailer does not promote a single brand but the

complete category.

WHY SEPARATE CATEGORY?

The classification of products into separate category benefits the customers and makes their shopping a pleasurable experience.

The customers as per their interest, pocket and need can walk up to the respective categories, check out the various options and decide what to buy and what not to buy.

8 STEP PROCESS OF CATEGORY MANAGEMENT

The stores selected for the merchandizing survey are :

1. Woodland store, Bungalow Road, Kamla Nagar, New Delhi ( area – 650 sq feet)

BREADTH AND DEPTH OF STORE

MEN WEAR

CASUAL

SHIRTS

T SHIRTS

JACKETS

BOTTOMS

TROUSERS

SHORTS

JEANS

WOMEN WEAR

APPARELS

ASSORTMENT PLANNING

WOMEN WEAR

CASUAL

SHIRTS

T SHIRTS

JACKETS

BOTTOM

TROUSERS

SHORTS

JEANS

ASSORMENT PLANNING

TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

PRINTED 1 3 (red, blue, camel )

S,M,L,XL (4)

3 1X3X4X3= 36 1195

POLO T SHIRT

5 6 (Blue,red,Orange, green,black,yellow)

S,M,L,XL (4)

3 5X6X4X3=360

1995-2500

EMBRODIERED

2 3(red,blue, green)

S,M,L,XL (4)

3 2X3X4X3=72

2000-3000

ROUND NECK

5 4(yellow,Orange,green, black )

S,M,L,XL (4)

3 5X4X4X3 =240

1195-2500

TOTAL = 708

T SHIRT

APPAREL (MEN) TOTAL INVENTORY FOR MEN APPAREL= 1625

SHIRTTYPE VARIATION COLOR SIZE UNITS PER

SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

PRINTED 2 3(red, blue, camel)

S,M,L,XL (4)

3 2X3X4X3= 72

2000

PLAIN 4 6(white, blue, green,Red, olive, beige)

S,M,L,XL (4)

3 4X6X4X3=288

1995-2500

CARGO 2 6(olive, beige,Blue, camel,White, khaki)

S,M,L,XL (4)

3 2X6X4X3=144

2495

TOTAL = 504

JACKETTYPE VARIAT

IONCOLOR SIZE UNITS PER

SIZE (1 DISPLAY + 2 BACK UP)

SKU’s PRICE RANGE

WATER PROOF 1 4 ( white, red, black, green )

S,M,L,XL (4)

3 1X4X4X3=48

6000

COTTON JACKET hooded

1 2 (camel , olive)

S,M,L,XL (4)

3 1X2X4X3=24

8000

TOTAL = 132

TYPE VARIATION

COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

CASUAL 1 2 (blue, white )

3 3 2X3X3 = 18 2195

SHORTS

TROUSERSTYPE VARIATIO

NCOLOR SIZE UNITS PER

SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

COTTON 2 3 (olive, Khaki, navy

S,M,L,XL (4)

3 2X3X4X3= 72

3195

COURDUROY 2 4( khaki , rust, green)

S,M,L,XL (4)

3 2X4X4X3=96

2495

CARGO 2 7(olive, red grey, beige blue, green, black )

S,M,L,XL (4)

3 2X7X4X3=168

3500-4000

TOTAL = 336

TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

DENIM 1 3 (ash greyIndigo greyblue)

3 3 3X3X3 = 27 2795

JEANS

TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

PRINTED 1 3 (yellow, camel, blue

S,M,L,XL (4)

3 1X3X4X3= 36 1995

POLO T SHIRT 5 6 ( beige, black, pink,Green, blueYellow )

S,M,L,XL(4)

3 5X6X4X3=360

1195-1595

EMBRODIERED

2 3( black,Red, orange)

S,M,L,XL(34

3 2X3X4X3=72

895-1195

Total = 468

TOTAL INVENTORY FOR WOMEN APPAREL = 1374 APPAREL (WOMEN)

T SHIRT

SHIRTSTYPE VARIATION COLOR SIZE UNITS PER

SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

CHECKS 2 4 (camel,Blue, olive,Purple )

S,M,L,XL (4)

3 2X3X4X4= 96

1995-2500

PLAIN 4 6( whiteBlue, greenOrange, redBlack)

S,M,L,XL (4)

3 4X6X4X3=288

1595-2500

TOTAL = 384

JACKETSTYPE VARIATI

ONCOLOR SIZE UNITS

PER SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

COTTON JACKET WITH HOOD

1 5 ( yellowBlue, green, redWhite )

S,M,L,XL (4)

3 1X5X4X3=60

8000

TYPE VARIATION

COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

CASUAL 2 2 ( blue, white )

3 3 2X2X3X3 = 72 2000-2500

SHORTS

TROUSERSTYPE VARIATIO

NCOLOR SIZE UNITS PER

SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

CASUAL 2 4( camelGreenBlue, pink)

S,M,L,XL (4)

3 2X4X4X3= 96

1995-2500

COURDUROY 2 4 (green, Khaki , Blue, pink)

S,M,L,XL (4)

3 2X4X4X3=96

2295-2495

TOTAL = 336

TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP

SKU’s PRICE RANGE

DENIM 2 3 3 3 2X3X3X3 = 54

2500

JEANS

BREADTH AND DEPTH OF STORE

MEN

CASUAL SHOES

TREKKING

LIFESTYLE

EVENINGWEAR

FORMAL SHOES

DERBY

MONK

BROCK

BOOTS

LONG BOOT

BOOTS

SANDALS

HIKING AND TREKKING

FLOATER

SLIPONS

SLIPPERS

WOMEN

FOOTWEAR

WOMEN WEAR

CASUAL

OUTDOOR

LIFESTYLE

LOAFERS

PARTY WEAR

KITTEN HEELS

HIGH HEELS

BELLIES

SANDALS

WEDGES

FLATS

T STRAP

FOOTWEAR (MEN)CATEGORY VARIATION COLOR SIZE UNITS PER

SIZE (1 DISPLAY + 3BACK UP)

SKU’s PRICE RANGE

TREKKING 3 5 camel,Khaki, olive, black, blue

6 (39-45) 4 3X5X6X4=360

3395-4095

LIFESTYLE 8 5 (greenBlue redPink black)

6(39-45) 4 8X5X6X4=960

2395-2995

EVENING WEAR

4 4 ( blackWhite blueGreen )

6(39-45) 4 4X4X6X4=384

2995-3500

TOTAL= 1704

CASUAL SHOES

TOTAL INVENTORY ( MEN AND WOMEN ) = 3600

CATEGORY VARIATION COLOR SIZE UNITS PER SIZE (1 DISPLAY + 3BACK UP)

SKU’s PRICE RANGE

FORMAL WEAR

3 5(camel,Olive, beigeWhite, black)

6 (39-45) 4 3X5X6X4=360

2995-4000

SANDALS 4 5(camel, khaki, blue, pink, green)

6(39-45) 4 4X5X6X4=480

1995-2995

SLIPPERS 1 4 (black, blueGreen,red )

6(39-45) 4 1X4X6X4=96

1595

BOOTS 2 3 ( brown,Camel, black)

6(39-45) 4 2X3X6X4=144

3295-5295

TOTAL = 1080

FOOTWEAR (WOMEN)CATEGORY VARIATIO

NCOLOR SIZE UNITS PER

SIZE (1DISPLAY +3 BACK UP )

SKU’s PRICE RANGE

CASUAL 3 3 ( blue, green, pink)

5 ( 36- 41) 4 3X3X5X5=225

1995-3000

PARTY WEAR

3 4 ( RED ,WhiteBlack, blue)

5 (36-41) 4 3X4X5X4=240

2500-3500

SANDALS 6 3 ( khakiCamel, blue Pink, blackWhite )

5 (36-41) 4 6X3X5X4=360

2000-2500

TOTAL = 825

ACCESSORIES (MEN AND WOMEN)CATEGORY COLOR SKU’s PRICE RANGE

HAND BAGS 3 ( khaki, black, white )

10 DISPLAY + 40 BACKUP = 50

3995-8995

WALLETS 2 ( camel, black ) 10 DISPLAY + 10 BACKUP = 20

895-1695

BELTS 2 (black, brown ) 20 DISPLAY + 80 BACK UP = 100

895-2495

TOTAL = 170

CATEGORY DEFINITION

DESTINATION CATEGORY

• This is the main selling category of the store.• Such categories have highest purchase frequency and high

activity.• WOODLAND’s destination categories were both footwear and

apparel.

PREFERRED CATEGORY• With the help of these categories the brand builds a distinctive

image of itself in the mind of the customers.• WOODLAND’s preferred category is HIKING/TREKKING SHOES.

CONVENIENCE CATEGORY• This category only adds to the bill value of the

customers as they pick up these categories unplanned.

• Low purchase frequencies and low penetration.• WOODLAND’s convenience categories were

accessories including bags, belts, wallets.

OCCASIONAL/SEASONAL CATEGORY• Meets the seasonal/occasional needs of the

customers.• WOODLAND’s seasonal category is JACKETS.

THANK YOU !