1. Grow Your Business!Welcome tothe Seminar

2. Today lets talk about Changing Consumer Habits Search Mobile Video Social Media Opportunities for LocalMerchants New Customer Acquisition Customer Retention 3. The Power of Digital Media &The ALS Ice Bucket Challenge 28 Million Have PostedCommented, Linked 2.4 Million Videos Uploaded 739,000 New Donors 8.6 Million Biggest Day (lastyear raised 8.6 TOTAL) $41,000,000 Raised So FarBill Gates Takes the ChallengeThis is going to allow us to think outside the box. 4. Making Community Connections 5. http://www.alsa.org/ 6. Consumer Trends 7. We Live in a Multi-Screen WorldSmartphone + Tablet = More time than Desktop! 8. Multi-Tasking Unrelated Activity Complimentary Usage Related Activity 9. Some of the Marketing toolswe used to employ areno longer effective 10. Google is the New Yellow Pages 11. Google Remains Dominantwith 75% + Market Share 12. 85% Research Online andOnly 6% go past page one! 13. 94% of Web Traffic is generated fromPage One ResultsVisits by Search Engine Results Page across the Big Three Search Engines 14. Google does a great job ofreturning relevant search results.94% of consumers never go pastthe first page of their searchresult. Every business needs toknow:1. What Page are we on forour Best Keywords?2. Where is our Competition? 15. More Local Searching is now donevia Mobile than Desktop! 16. Mobile Traffic toMajor Retailers Amazon sites 43 million eBay 22 million Walmart 19 million Apple.com sites 11 million Target 14 million Best Buy sites 10 million Ticketmaster 9 million The Home Depot 7 million Etsy.com 6 million Lowes 6 million 17. Mobile Driving Increased # of Valuable LeadsThe number of calls to U.S.-basedbusinesses will increase by 107% in the next17 months. BIA Kelsey Mobile is about to unleash a massive increase in call-basedadvertisingwhich will be so vast that many establishedcompanies will scramble 61% of Local Merchants rate inbound telephone calls asexcellent leads. Call conversion from a local search on a desktop local is7%, once the landing page is viewed, compared with 57%from a mobile device U.S. Businesses will receive 70 billion calls from mobiledevices by 2016. Today the number is 20 billion. By the endof 2013 81% of all the calls businesses receive willoriginate from mobile phones. 18. Estimated that 85% of Local Biz DontHave Mobile Optimized Websites 19. Everyone Loves a Good Mobile Device!American pets havebitten, chewed, licked,drooled upon (orworse) more than 8million devices thispast year. -SquareTrade 20. Welcome to the Video Revolution 21. Mobile views on YouTube are now more than 1 billion views each day.Since 2010, mobile device traffic to YouTube has more than tripled. 22. What this meansfor Local Merchants1. Its now very affordable to Broadcast yourInfomercial or How to Video to a very large audience.2. YouTube Videos are an incredible Source of Contentthat are indexed well on sites like Google (did wemention that Google owns YouTube?)3. Video is an incredible Source of Quality Content forSocial Media and Your Website a great way tocommunicate with current and future customers 23. Social Media Adoption by Age Group89% 72%60% 43% 24. Gender Balance across Social Media Platforms 25. Viral Power ofSocial MediaAverage # of Facebook Friends in theirNetwork by Generation 26. Now over 300 Million Members 27. Why Social Media for Business? 28. and theyre sharing thoseopinions everywhere 29. Over 30% of Consumers Regularly read customer reviews 30. Over 70% Say Positive Reviews make themTrust a Business More 31. Clearly, The Consumeris now in Charge!They have fundamentally changed the Rules ofMarketing and the way Merchants need to approachConnecting with them to earn their business.Our friends at Google call this....The Zero Momentof Truth 32. The Traditional Model 33. MERCHANT 34. " You'd never set up an 800# for your businesswith nobody to answer the Phone. The Internet isthat 800# and it has been set up for you eventhough you didn't ask for it! People are "calling"you with their web searches everyday. If Peoplesearch for your product or services and you don't"answer" that search...who do you think will?"- Jim Lecisnki, Managing Director Google 35. Many Best Practices for Businessin 2014 Remain the SameGreat Location Make Sure you are Easy to FindYou Make Customers feel welcome and you areeasy to do business withYou have a Solid Reputation & Great Word ofMouth from happy customersYou Stay in touch and Reward Existing Customersto drive more repeat businessConstantly Looking for New Customers 36. However, the Best Tools for Businesshave changed a great deal!Great Location Can new customersfind you online?WelcomingEstablishment -does your OnlinePresence Match theReal World?Solid Reputation -Great Word of MouthWhat are they sayingabout you online?Are You StayingConnected to yourBest Customers?Acquiring New Customers New digital marketing options createefficient, affordable ways to best reach yourmost likely new customers! 37. Grow Your Business!Digital Strategies to Grow Your Business 38. 2014 Digital Strategies for Merchants Quality Multi-Screen Web Presence Optimized Online Directories Tell Your Story Fresh Content Wins Reputation Matters Leverage Digital Targeting Capabilities 39. Who are we really trying to please? 40. Fresh Quality Multi-Screen Web Presence Your Site reflects the quality ofyour business and looks as goodor better than your competitors You update your site is regularlywith: latest promotions/specials Fresh Blog Posts Latest Product/Serviceupdates Social Media Posts Easily allows customers tobrowse or buy your Products andServices 41. Put Your Website to Work!More than just an online brochure In Bound Phone Calls In Bound Emails Online Purchases Appointments Email Newsletter Sign Up Loyalty Clubs Grow Social Media Fans 24/7 Customer Service Key Recruiter 42. Make Sure Your Site Looks Good on All ScreensEven if you are happy with the look of site on Desktop or Laptop.make sureyou are optimized for the Mobile Consumer 43. Smart Phone Friendly Mobile Sites that MatchLook and Feel of Main Website 44. Congratulations! The Number One Website in the Worldwants to give everyone in this room aFREE listing and profile page 45. :Google Plus is Google itself. Wereextending it across all that we do search,ads, Chrome, Android, Maps, YouTube sothat each of those services contributes toour understanding of who you are.Bradley Horowitz, Google Pluss vice president of product 46. Google Plus Page 47. Beyond the Big Three Claim and Verify your ListingsMake sure your data is 100% correct on top search engines, social media and directorysitesso consumers can connect with you from their desktop or on the go via their SmartPhone or Tablet! Correct listing data is also important for improving your site SEO! 48. Get Reviews forBetter PlacesListing RankingCustomer Referral Cards are Easy &Inexpensive to Create 49. How to Get More PositiveRatings & Reviews Just Ask. RememberTell Your Friends Referral cards Website, Email On Invoices Loyal Customers Friends and Families Business Network 50. Online Videos are aGreat Way to getHigh Page Ranking 51. Social Media Drives More Repeat & Referral BusinessFree or Nearly Things You Can Do! Most Important: Commit to the Content! Consistent, varied two way communication via multiplechannels. If you dont have time, find someone who does. Pick the Channel Right for Your Business Facebook,Twitter & Google+, LinkedIn the only cost is your time Use offline promotion to drive online fans Create Online Contests to grow your fan base Add Social links to all web promotions (site, email, video,PR etc) 52. Great Social Content is Critical forIncreasing Engagement and ReachRule of Threes1. Valuable Tips & Ideas Position yourself as expert Connect to complimentary businesses Success Stories2. Establish Community Recognize customers Recognize employees Recognize Community Events & Your Charitable Efforts3. Promotions and Special Offers Loyalty Club Offers Sync Offline with online 53. Facebook new rules limit the reach of your posts to your Fan Base.The Solution? Better Content. Boosted and Promoted Posts. 54. Tell Everyone You Are Social!Post signs in your Business, Put Social Media logos in your Print Ads,On Your Trucks, Website, Email Signature let people know! 55. Launch a Text VIP Club to Drive MoreRepeat & Referral Business!Text VIP Club includes: We help you build an opt-in list ofText Club subscribers We manage it all hands free toyou, pushing your messages out4x per month Great for promoting weeklyspecials, a Wine or Recipe Club Sync your offers with your LoyaltyRewards Club and other offline/on line marketing plans Includes in-store signage to helppromote your club 56. 5 Reasons to Blog1. Improve search engine rankings The morecontent you produce, the more likely you will befound by your prospects when they areresearching your industry online.2. Best sales tool A blog works for you 24/7/365,never calls in sick or takes a vacation. It also neverflirts with the lady in accounting.3. Share you expertise A blog is an excellentplatform to showcase your knowledge andexpertise. The ultimate positioning tool.4. Answer questions A blog is an excellent place toanswer any/all questions youre received in thepast from customers and/or prospects.5. Increase revenue The more content you produceand promote, the more website visitors youllattract. The more visitors results in more leads andthe more leads typically equals more revenue. 57. The Benefits of Email MarketingPut those Emails to Work! 92% of Fortune 500 Companies useEmail for Sharing Product News 41% of Adults have made a purchase asresult of Email Offer 48% read on Mobile Devices Make sure Social Friendly too Best Days to Send: Tues Thurs Best Times: 6 8 am; 4 6 pm or 10 pm Frequency: 1 4X per month 58. Customers for LifeLeveraging Customer Connections to Grow RevenueToday 1 Year 3 Years200Connections600Connections3600Connections100Text Club VIPs75NewsletterSubscribers1000Text Club VIPs3000Text Club VIPs300NewsletterSubscribers600NewsletterSubscribers 59. Staying top of mind!Social Text Email = Affordable Frequency!Today 1 Year 3 Years24007200Posts MonthPosts Month43200Posts Month400Text Offers150Sends4000Text Offers12000Text Offers600Sends1200SendsTotal PotentialConnections = 2950 8200 54,400 60. Create FRESH SEO blog poststhat are informational but alsopromote your businessPost to Your Google BlogContent used for Social Posts, linking to site,also used in weekly Text MarketingUse as copy points to create searchoptimized video(FYI: Google owns YouTube)MARKETING STRATEGIESImprove SEO, Drive Traffic &Repeat & Referral BusinessUsed in monthlye-newsletterContent is thendistributed viamultiple channelsincluding.. 61. Todays Top 10 Take-Aways1. You can and should claim your Business Listings andoptimize Your Page with consistent name, address phone,all business categories, add photos, videos2. Websites Keep them Fresh with Blog Posts, NewProduct/Service info3. Are You ready for the Smart Phone Consumer? Howdoes your site look on small screen? 90% act within 24hrs!4. Reviews are Key Ranking Factorsdont be afraid to askyour happy customers to tell their friends on Facebook,Google and Yelp5. Video is huge for engagement on web and social andanother key ranking opportunity. Educate and show casethe personality of your business! 62. Todays Top 10 Take-Aways6. Social Media Secret: Youve Got to Commit to theContent! Make an appointment with yourself to post 3or 4 times a week! Boost/Promote key posts toincrease reach7. Social is all about Engagement Remember Rule ofThrees: Expert Advice, Community Connections andPromotions8. Social Email Text Great for Staying Connected toLoyal Customers, driving referral businessall aboutShop Local!9. B2B ? Make sure you have a LinkedIn Business Page andpost regularly10.Leverage the power of an Integrated Marketing Strategy 63. Next Steps?Lets Meet to Review Your Reputation & Visibility AuditContact Your Sales Representative 64. Digital Solutions Guidepowered by 65. Five Core Essential Digital Packages1. Mobile Essentials for those who like their site but need a site thatlooks great on a Smart Phone to connect with the on-the-goconsumer.2. Web Essentials for those who need a new website to get found insearch and generate more in bound leads.3. Social Essentials for those who need hands on help to grow theirsocial media presence to drive more repeat & referral business.4. Mobile + Social Bundle you guessed itwe bundle mobile withsocial for those who need both!5. Web + Social Bundle yep, we bundle a website with social media forthose that need to improve their web and social presence fast! 66. Digital Decision GuideQuick Online Needs Analysis helps Guide You to the Proper Digital Essentials BundlesOnline Visibility? Social Media Strategy? Need More Sales, Store& Web Traffic? Quality Website? Smart PhoneFriendly? Found in Search? Regular Updates? Blog? Inbound Leads? Do you own it? Quality Presence? Regular Posts? Quality Posts? Growing Fan Base? Driving Repeat &Referral Business? Are you reaching Consumersactively in the Market? Increasing Website Traffic? Growing Social Fan Base? Increasing inbound leads? 67. Digital Decision Guide: The Web & Mobile Essentials PackagesYou May need the Mobile Essentials Package if.. Main website looks good, is ranked high, and youre not ready to do a full redesign But, on the small screen, the site is hard to read its not responsive in design Its not easy to Click to call or Click to get a map making it hard for customers to connect Visitors have to pinch to enlarge the screen just to see basic info. You realize that more people now search via mobile than web, and 90% of consumers act on mobilesearches within 24 hrs!You May Need the Web Essentials package if . Site not found online for best keywords (not by client name!) Site not view-able on Smart Phone small screen Site not easy/expensive to update; no access to site to make own changes Site doesnt reflect the quality of real world client presence Oryour site looks like a third grader built itback in 2005. You main competition has a much better site than you do You realize that 85% of consumers begin their research online and that only 5% of usever go past the first page of the search result. 68. The Mobile Essentials Package Smart Phone Friendly Matches look/feel No impact to main site Thumb friendly 1 click to call, maps Photo Galleries Social Media links Top 50 Sites Improves Rank Promotional Updates Uniform NAP, Site link Videos, Photos, Social Full Biz Description 24/7 Monitoring Real Time Notification Rating, Review sites Social Sites Best Practice Guide forRespondingMobileFriendly SiteSearch OptimizedBusiness ListingsReputationManagementDigital Fast Facts 85% of Consumers research New Products & Services online 90% of Consumers act on a Mobile Search within 24 hours. More local search now done via Mobile than DesktopSearch OptimizedVideo Series 1 New Video/ Quarter YouTube Channel Pro Voice, Scripting Optimized for Search Add to your site Link to from Social Link to from Biz List 70% Consumers Trust Online Reviews Social Media excellent source of Repeat, Referral Business Quality Fresh Blog Content great for SEO 69. The Web Essentials Package Responsive Design Optimized for Search Up to 5 Pages Quick Quote Forms Photo Galleries Social Media Widgets Top 50 Sites Improves Rank Promotional Updates Uniform NAP, Site link Videos, Photos, Social Full Biz Description 24/7 Monitoring Real Time Notification Rating, Review sites Social Sites Best Practice Guide forRespondingSEOWeb DesignSearch OptimizedBusiness ListingsReputationManagementDigital Fast Facts 85% of Consumers research New Products & Services online 90% of Consumers act on a Mobile Search within 24 hours. More local search now done via Mobile than DesktopSearch OptimizedVideo Series 1 New Video/ Quarter YouTube Channel Pro Voice, Scripting Optimized for Search Add to your site Link to from Social Link to from Biz List 70% Consumers Trust Online Reviews Social Media excellent source of Repeat, Referral Business Quality Fresh Blog Content great for SEOCall your multimedia sales consultant today! 70. Digital Decision Guide: The Social Essentials PackageYou May Need the Social Essentials package if . You dont have time to update your social media pages Your not sure what is the right stuff to post or when to post it Youve been posting off and on for a yearbut your social fan base isnt growing Your Competition has much bigger social following than you do You know your customers are fans of social media but youre not sure how to getthem to visit your page and become a fanYou may need Digital Target Marketing if. Your visibility and social business handledbut need more store and web traffic You invested in a new siteand want more traffic to it! Youve invested in a Mobile Appand want more downloads You want to grow their Social Media Fan Base You want to leverage the latest target capabilities to reach consumers actively in the market Youre not ranking on page oneand need Search Engine Marketing to get their fast! 71. The Social Essentials Package Choose 3 Channels Channel Optimization Hands Free to You We Post 3 4 x week Monthly Contests In Store Collateral Top 50 Sites Improves Rank Promotional Updates Uniform NAP, Site link Videos, Photos, Social Full Biz Description 24/7 Monitoring Real Time Notification Rating, Review sites Social Sites Best Practice Guide forRespondingSocial MediaManagementSearch OptimizedBusiness ListingsReputationManagementDigital Fast Facts 85% of Consumers research New Products & Services online 90% of Consumers act on a Mobile Search within 24 hours. More local search now done via Mobile than DesktopSearch OptimizedVideo Series 1 New Video/ Quarter YouTube Channel Pro Voice, Scripting Optimized for Search Add to your site Link to from Social Link to from Biz List 70% Consumers Trust Online Reviews Social Media excellent source of Repeat, Referral Business Quality Fresh Blog Content great for SEOCall your multimedia sales consultant today! 72. The Mobile Social Bundle Smart Phone Friendly Matches look/feel No impact to main site Thumb friendly 1 click to call, maps Photo Galleries Social Media links Top 50 Sites Improves Rank Promotional Updates Uniform NAP, Site link Videos, Photos, Social Full Biz Description 1 New Video/ Quarter YouTube Channel Pro Voice, Scripting Optimized for Search Add to your site Link to from Social Link to from Biz List Choose 3 Channels Channel Optimization Hands Free to You We Post 3 4 x week Monthly Contests In Store Collateral 24/7 Monitoring Real Time Notification Rating, Review sites Social Sites Best Practice Guide forRespondingMobileFriendly SiteSocial MediaManagementSearch OptimizedVideo SeriesSearch OptimizedBusiness ListingsReputationManagementDigital Fast Facts 85% of Consumers research New Products & Services online 90% of Consumers act on a Mobile Search within 24 hours. More local search now done via Mobile than Desktop 70% Consumers Trust Online Reviews Social Media excellent source of Repeat, Referral Business Quality Fresh Blog Content great for SEOCall your multimedia sales consultant today! 73. The Web & Social Essentials Responsive Design Optimized for Search Up to 5 Pages Quick Quote Forms Photo Galleries Social Media Widgets Top 50 Sites Improves Rank Promotional Updates Up to 5 Pages Quick Quote Forms Photo Galleries Social Media Widgets Choose 3 Channels Channel Optimization Hands Free to You We Post 3 4 x week Monthly Contests In Store Collateral 24/7 Monitoring Real TimeNotification Rating, Review sites Social Sites Best Practice Guidefor RespondingSEOWeb DesignSocial MediaManagementSearch OptimizedVideo SeriesSearch OptimizedBusiness ListingsReputationManagement 85% of Consumers research New Products & Services online 90% of Consumers act on a Mobile Search within 24 hours. 74% of Merchants report that up to a quarter of their NewBusiness comes from Social Media 70% Consumers Trust Online Reviews Social Media excellent source of Repeat, Referral Business Quality Fresh Blog Content great for SEODigital Fast Facts 1 New Video/ Quarter YouTube Channel Pro Voice, Scripting Optimized for Search Add to your site Link to from Social Link to from Biz ListCall your multimedia sales consultant today! 74. Cross ScreenDigital Targeting Optionspowered by 75. Big DataHelping Marketers Deliver the Right Message to theRight Audience at the Right Time. 76. Cross Platform Digital TargetingReaches Consumers ActivelyLooking for Your Business!Site, Search Retargeting& Contextual Targeting Mobile TargetingSearch EngineMarketingSocial MediaMarketingStreamingVideo & AudioAll DevicesMajor Search EnginesFor More Information Contact Danny Digital @ danny@digitalsales.comTargeted EmailMarketingConsumers target by:1. Product/services,brands, competitivekeywords searched2. Retarget visitors whohave visited yourwebsite3. Target based onContent readDigitalProductTargetingOptionsPlatforms& ChannelsInvestmentYour text ads servedtargeting top spotson Google, BingYou only pay whenyour ad is clicked1. Consumers targetedbased on proximityto your store (5 mi)2. Facebook GeoFencing at CityLevel3. Mobile SearchRetargetingConsumers targetedbased interests,occupation,industry, demosPandora: target bydemos, music genre,purchase intentYouTube: Target bycontent categories,keywordsTarget down to zipcode level by varietyof demographicsB2B tooAll DevicesNews & Info SitesFacebook RetargetingFacebook Site andSearch RetargetingPay Per Click budgetbasedMobile Web & AppsSmart PhonesWeb & Mobile Web & Mobile Web & MobileCost Per Thousandbased pricingCPM, CPC CPM, CPC CPM, CPC CPM 77. Brand SafePublisherNetwork 78. 1Consumer performsa Keyword Search& is anonymouslycookied for theirsearch term.2Search Retargeting to reach Consumerswho are Actively in the Market to BuyConsumer later visitstheir favorite sites onthe Web and is servedyour ad based on theirpast search history ofkey words, brandnames and the namesof our competitionSearch Retargeting Increases EfficiencyYour Online Display targets potential customerswho have been actively searching for yourproducts and services. Ads are served basedon Brand Names Searched and alsoCompetitors Searched. Ads are Geo Targetedto reach local consumers.Auto Insurance 79. 1Consumer performsa Keyword Search& is anonymouslycookied for theirsearch term.2Retarget the Competition!Consumer later visitstheir favorite sites onthe Web and is servedyour ad based on theirpast search history ofkey words, brandnames and the namesof our competitionSearch Retargeting Increases EfficiencyYour Online Display targets potential customerswho have been actively searching for yourproducts and services. Ads are served basedon Brand Names Searched and alsoCompetitors Searched. Ads are Geo Targetedto reach local consumers.Progressive Insurance 80. Two Types of Contextual TargetingKeyword Contextual Targeting:Online Display ads are served based onspecific keywords within the contentconsumer is readingCategory Contextual Targeting:Online Display ads on pages that fallinto one or more of 300 contextualcategories defined by the InternetAdvertising Bureau. 81. Reach Consumers Near your StoreMobile Geo Fencing pinpoints customers when they are nearyour store and serves them ads relevant to their location 82. The Pandora Precision Targeting Platform A multi-faceted approach to precisely reach your audience. Ad options include Display, Audio for Web & MobileRegistration Engagement InterestAudienceSegmentations(examples)AGE GENDERGEOPLAY PAUSESKIP VOLUMESTATIONCHANGETHUMBUP/DOWNARTISTGENREETHNICITY HHIPARENTSAUTOINTENDERSGAMINGENTHUSIASTSENTERTAINMENTENTHUSIASTSAudience Segments: Hispanic, African-American, Parents, Auto Purchase Intenders, High Household Income, Low Household Income,Business Influencers, Small/Medium Business Owners, Home Entertainment Enthusiasts, Movie Goers, Marital Status: Single, Tech Enthusiasts, Video Game Enthusiasts, College Graduates, Home Owners, Democratic Political Party Affiliation, Republican Political Party Affiliation,Independent Political Party Affiliation 83. Video Marketing Display ads (banners) run across all areas of the site exceptthe Homepage. They are available as a 300x250 ad thatappears to the right of the feature video and above the videosuggestions list. Overlay in-video ads are transparent overlay ads that appearon the lower portion of your video. TrueView in-stream ads are skippable video ads that areinserted before, during or after the main video. TrueView in-display ads appear alongside other YouTubevideos, or on websites that match your target audience. Non-skippable in-stream ads are video ads that can beinserted before or during the main video and must bewatched before the viewer can continue watching thecontent selected. These ads can also be placed after theconclusion of a video, in the post-roll slot. 84. Facebook Targeting & Re-TargetingTarget Consumers by variety of demosor retarget those that have already been to your site 85. LinkedIn Marketing Solutions Company Page Set Up Posting Management Sponsored Updates Text, Image, Video ads Display ($$$)Target Best Potential Clients Geography down to DMA level Company Name Industry Title 86. Email Marketing SolutionsGeo Targeted Email Marketing: Geo target your messageto reach local consumers via our huge opt in database ofemail addresses. Target by Metro, City or Zip Code level toreach customers in your key trading areas.Demo Targeting: Reach Local Consumers by wide variety ofDemographic selections, including: Gender HH Income Veterans Political Affiliation Presence of Pets Presence of Children Occupation Own Home/Rent Marital Status Religion