WordPress as Back Office for Mobile Apps

Benjamin Lupu

Head of Digital

WordPress7 years

@benjaminlupu

getwpappkit.com

WordPress as Back Office for Mobile Apps

WordCamp Paris – January 2015

2 dates to begin

WordPress has been created in 2003

Steve Jobs presents thefirst iPhone in

2007

WordPress has been created for the desktop internet

But the situation has changed

http://www.marketingcharts.com/online/mobile-apps-now-capture-majority-of-digital-time-in-the-us-43657/

http://www.marketingcharts.com/online/mobile-apps-now-capture-majority-of-digital-time-in-the-us-43657/

http://www.marketingcharts.com/online/mobile-apps-now-capture-majority-of-digital-time-in-the-us-43657/

How WordPress has adapted

A mobile tool

Responsive admin

Desktop

Responsive admin

Tablet

Responsive admin

Mobile

Mobile apps

Android

Mobile apps

iOS

Available in FrenchPlay nice with self-hosted sites and WordPress.com

apps.wordpress.org

Some premium plugins also come with mobile appseg. WooCommerce

Frontend

Responsive themes

Desktop

Responsive themes

Tablet

Responsive themes

Mobile

Mobile sites

But

Apps dominate the mobile experience

http://www.marketingcharts.com/online/mobile-apps-now-capture-majority-of-digital-time-in-the-us-43657/

Using a mobile browserin a real mobility situation is not easy

Network availability, using URL or search, UI

Make the most of mobility

eg. Use geolocation to guide somebody in a city, enhance a museum visit, read news in a train, have a guide for an offline place…

Integration with the phone

Direct access, notifications, offline mode, geolocation, camera access…

New possibilities

A riddle and game courses builderfor cultural and tourist sites?

Find a tasty dish for your lunch?

A guide for your favorite video game?

A social network for surfers?

Simply read news?

How

Mobile app

API

An API to access data

XML-RPC

Since WordPress 1.5Enhanced for versions 3.4 and 3.5

Used by WordPress appsand Windows Live Writer

WP REST API

Modern APIJSON over HTTP / OAuth

More endpoints and more security

wp-api.org

JetPack offers a JSON API

The premium plugin WooCommercehas also an API

Mobile App

API

Build an app

App builders?

Goodbarber.com

Offers connectorsincluding one for

WordPress

AppPresser even offers an app builderinside the WordPress admin

Cover the wholetechnical chain

UI, data access,push notifications, analytics

You have specific needs?

DIY?

1 OS = 1 technology

Android JavaiOS / Objective C / Swift

Windows / .NET

Multiple non-web technologies

Entry cost often around 10K€ per OS version

But effective apps tailored for your needs

Using web technologies?

Not totally ready yetEx. Lack of OS integration

Cordova / PhoneGap

Open source projectsupported by Adobe

Write apps with HTML/CSS/JavaScript

Access to phone functionswith JavaScript

Access WordPress with Ajax

When compiled and installedapps use the browser webview

phonegap.com

Is that simple?

Learn how to develop a webapp

Single page app,touch events, animations

Sometimes extend the CordovaJavaScript API

Stars of the moment

But also keep those in your radarBackboneJS, VelocityJS, HammerJS

You have to build the UIWatch the performance issues

Cost lessif you keep under control

your project

Suits a lot of content based projects

Don’t forget…

… Content!

[ shortcodes ?]

Graphics for all densities

Embeds compatibilities

Offline compatibility

Thank to have attended this talkwith Steve Jobs, blue schemas, a t-rex, a

chameleon, surfers, the space shuttle, drones, Indiana Jones, corsican barbers, Legos, the MI:2

chemist et plenty of close-up fingers.