wordpress north east - capturing more sales from your customers - january 2016
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@wpnortheast
Welcome!WordPress North East
January 2016
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Improving your WordPress website
for more sales
@PeacockCarter
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Why bother?
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Why bother?Does your website have unnecessary barriers for customers?
Then you’re probably losing easy sales!
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Make it really easyto contact you
@PeacockCarter
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Yoast SEOMeta descriptionsXML sitemapsBlocking unneeded WordPress
archivesBreadcrumbs
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Use social mediafor a longer term
relationship
@PeacockCarter
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Make it really easyto trust you
@PeacockCarter
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Make it really obvious what you do
and where
@PeacockCarter
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Don’t keepcustomers waiting!
@PeacockCarter
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WordPress speed checklist1. Minimise image file sizes2. Server performance + caching3. Compress JavaScript/CSS4. Disable unnecessary plugins5. Monitor this regularly!
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Don’t make customers work to
contact you!
@PeacockCarter
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A guide to optimising contacts1. Show relevant contact details on every page
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2. Minimise contact form fields
(Fax? Subject? Company name?)
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3. Provide multiple ways to contact you
(Failed contact forms, lack of email address)
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Use images to reinforce customer
expectations
@PeacockCarter
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Analyse your website for
content gaps
@PeacockCarter
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Provide answersbefore customers
have to ask!
@PeacockCarter
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Questions?
@PeacockCarter
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Had fun? Learned something?
@PeacockCarter
facebook.com/peacockcarter