wordpress + pinterest: the mind-blowing strategy for content … · 2019. 11. 22. · 03 use yoast!...

16
WordPress + Pinterest: The Mind-Blowing Strategy for Content Marketing and SEO

Upload: others

Post on 27-Apr-2021

12 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

WordPress + Pinterest: The Mind-Blowing Strategy for Content

Marketing and SEO

Page 2: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

“Wood” “Woods”

Page 3: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

We help small business owners ignite the excitement in their companies by eliminating

bottlenecks and implementing innovative practices with marketing

Page 4: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

— Gary Vaynerchuk

“Whether you like it or not, EVERY person is now a media company…

...If you’re not producing content, you basically don’t exist.”

Page 5: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

The year is 2012…

I’m tired of marketing on Facebook, twitter, etc.

Pinterest recently hit critical mass.

I begin sharing my WordPress posts on Pinterest.

… Things start happening

First... story time.Younger, 2012 me...

Page 6: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

Here is the basic strategy...

+ =

Page 7: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

02 WordPress BlogPost quality. Post often.

03 Use Yoast!The BEST SEO plugin

on the market

04 PinterestObviously

01 ResearchALWAYS start with research.

Do not skip this step!

“… Teach you all this, in FOUR easy steps!”

04

03

02

01

Page 8: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

TOOLS:- Moz- SEMRush- KWFinder (Mangools)- Keywords Everywhere- Google Keyword Tool- Google’s Search

Suggestions

01 Keyword Research

BEST KEYWORDS HAVE:- Relevancy- High Search Volume- Low Competition

Page 9: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

THE PINTEREST MENTALITYWriting for 100% consumption on Pinterest, which means...

02 WordPress Blog

- Be Informative

- Be Visual

- Be Actionable

- For lead capture: Have a free offer

Page 10: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

Yoast audits your post for SEO “friendliness”

03 Use Yoast!

- Provide Yoast your “focus keyword”

- Write the post with your keyword

- Go green! (green checks, that is)

Page 11: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

Free Pinterest Business account

25%Clear andengaging

call to action

75%Created a

great image

50%Keyword in

title and description!

100%

04 Pinterest

Introducing…the Pinterest Pin health meter!

Page 12: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

Why this produces amazing results...

01Pin on

Pinterest, get repins

06Machine feeds off itself, compounded by every new pin

02Repins expose you to broader

audience

03Snowball effect of repins means TRAFFIC

04Influx of traffic tells Google to rank post higher

05Post is now ranking on Google = SEARCH TRAFFIC

Page 13: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

WordPress & Pinterest in action

LeahPinterest Extraordinaire

My Pinterest Partner-In-Crime who absolutely kicks butt at Pinterest Marketing and account management.

Page 14: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

The Pinterest Magic

New Client Case Study

- Over 6,500 repins

- Over 660 new followers

- Clicks to website over

29,300

- Impressions to website

estimated at 3.6 millionTy Criswell - Industry DIY

Page 15: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

Get my FREEPinterest Marketing Guide!

#wcboise

Page 16: WordPress + Pinterest: The Mind-Blowing Strategy for Content … · 2019. 11. 22. · 03 Use Yoast! The BEST SEO plugin on the market 04 Pinterest Obviously 01 Research ALWAYS start

Thanks!

Does anyone have any questions?

go.hitmoxie.com/wcslides

#wcboise

[email protected]

https://hitmoxie.com

@thebraxtonwood