4 Ways to Get Crazy High Conversion Rates with

Psychology

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Today’s Presenters

Chris McHaleMarketing Manager, WordStream

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Ryan UrbanCEO, Bounce Exchange

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What is Bounce Exchange?

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Marketing

Psychology

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Guess the Winner

A. B.

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Humans Kill Conversions!

A. B.

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Guess the Winner

A. B.

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Compliance Momentum

A. B.

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Guess the Winner

A. B.

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Eliminate Distractions

A. B.

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A. B.

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Your Visitors Aren’t Stupid

A. B.

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In short…

• Humans Kill Conversions - Don’t block your own offers with distracting & unnecessary images

• Compliance Momentum – getting someone to make a small commitment increases their chances to make a bigger one

• Eliminate Distractions – Get to the point as quickly as possible

• Your customers aren’t stupid – give them something realistic

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10 Landing Page

Best Practices

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1Don’t Send Visitors to Your Homepage

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Don’t send visitors to your homepage

• FACT: Over 25% of AdWords advertisers send all their PPC traffic to one landing page

• FACT: 1 in 5 small business advertisers send all their PPC traffic to their home page

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The Solution:

Create unique landing pages for your different types of traffic (e.g. PPC, social media, email)

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2Make Sure You A/B Test

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Version A

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Version B

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+128% Conversions with Version B!

Version A Version B

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Try something new!

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Version A

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Version B

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+40% Conversions with Version B!

Version A Version B

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3Use Directional Cues to Direct Attention

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Use directional cues to direct attention

+22% Conversions with arrow!

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4Use Bullets to Simplify Copy

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Use bullets to simplify copy

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5Be Consistent

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Be consistent

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6Use Testimonials and Trust Symbols

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Use testimonials and trust symbols

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Use testimonials and trust symbols

As Seen In:

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7Provide a Phone Number

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Provide a phone number

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8Use Segmentation

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Use segmentation

• By Source: Send PPC, email, social media, etc. to separate landing pages for a better user experience(Remember Best Practice #1: Don’t send all traffic to your homepage!)

• By Type: Examples:• Don’t send advanced offers to novice users

• Don’t send a men’s shoes sale to your female audience

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By type:

Advertisers Agencies

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9Set the Expectation

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Set the expectation

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10Measure Your Results

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Measure

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www.wordstream.com/google-adwords www.wordstream.com/landing-page

Grade Your AdWords Account Grade Your AdWords Landing Pages

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Let’s keep in touch!

@bounceexchange

profit@bounceexchange.com

@wordstream

marketingteam@wordstream.com

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