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the design portfolio of gerardo franco

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Collective samples of my work done since the beginning of college.

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Page 1: Work Portfolio

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the design portfolio of gerardo franco

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co

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2-D

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1 5 8 13 14 15 20 21

Page 4: Work Portfolio

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bu

il

di

ng

i

n

th

e l

an

ds

ca

pe media used: pencil and

charcoal

class: architecture 131

original size: 19 in x 24 in bristol vellum

professor: biliana stremska

semester: first semester, fall 2011

the assignment was to create a study of the dvc library and its landscape/context in tone with the goal of learning to successfully render architecture and landscape in tone. the drawing was to have an appropriate view which gives character to the building and its setting while being observant of proportions in prospective.

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ge

st

ur

e

dr

aw

in

g media used: charcoal

class: architecture 131

original size: 19 in x 24 in bristol vellum

professor: biliana stremska

semester: first semester, fall 2011

gesture drawings were made to focus on the ideas of movement, balanced proportions, and drawing to capture the essence of a whole figure. the clarity of the image was to read well when observed from a distance of up to 20’.

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co

mp

os

it

et

re

e media used: pencil and charcoal

class: architecture 131

original size: 19 in x 24 in bristol vellum

professor: biliana stremska

semester: first semester, fall 2011

we were to select a tree that has expressive form and textures and then creating a composite live study drawing in tone consisting of three elements- the entire tree, and two details which were a leaf and the stem of the tree. the three elements were to be arranged gracefully and the use of tone was to unite the drawing so it creates a harmonious hole.

Page 9: Work Portfolio

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bu

il

di

ng

in

el

ev

at

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n media used: 2h, h, hb, b, 2b, 4b, pencils

class: architecture 131

original size: 19 in x 24 in bristol vellum

professor: biliana stremska

semester: first semester, fall 2011

the assignment was to create a contour elevation study of a portion of the east facade of the physical science building of the dvc campus. the goal was to develop a successful method and ability to analyze complex proportional relationships such as building elevations, and to continue advancing in composition, line weights, detail development, and texture through contour.

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cu

be

c

om

po

si

ti

on media used: 2h pencil,

black ink, paint brush

class: architecture 130

original size: 12 in x 16 in watercolor paper

professor: tatjana polyakova

semester: second semester, spring 2011

the assignment was to cast shadows of a three dimensional object, and to study geometric forms. we were to use a light pencil for the overall figure then use black ink for constructing the shadows. the goal was to learn how to cast shadows, constructing guide lines for shadow boundaries, coordinating views in plan and elevation, and to learn hatching techniques.

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de

fi

ni

ng

a

cu

be media used: 2h pencil,

watercolors, paint brush

class: architecture 121

original size: 12 in x 16 in watercolor paper

professor: daniel abbott

semester: second semester, spring 2011

after observing the work of the destijl architects and laszlo moholy nagy, we were asked to construct our own view of our cube model. that we first started by drawing well drafted lines using a 4h pencil on water color paper. the drawing needed two elevations of the cube model, a plan view, and an axonometric view. once the drawing was complete, we were to render the drawing with water colors.

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fo

ld

in

g

sp

ac

e media used: 2h pencil, water colors, paint brush

class: architecture 121

original size: 12 in x 16 in watercolor paper

professor: daniel abbott

semester: second semester, spring 2011

after we constructed a model based on a series of folding planes, we were to draw two views of our model on water color paper. i drew two side views and then rendered the drawing with water colors. we were to pay close attention to the composition of the image and how the views are placed on the page. we were to show either physical relationships between the two views or to create alignments that explore graphic relationships in the composition of the painting. we also included diagonal lines at 45 degrees to represent shadows and depth.

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eq

ue

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media used: 4 ply board, autocad, laser cutter

class: architecture 220

original size: scale- 1/32” = 1’-0”

professor: elena tomlinson

semester: first semester, fall 2011

we were asked to design a resort for guests training at a horse ranch, and for horse owners who are boarding their animals long term. the new addition was to be a hybrid that represents the old buildings of the farm with modern architecture being the design inspiration. we were to consider the relationship between the landscape and the built elements. the model was made at 1/32” scale using 4 ply museum board and the model consisted of a hotel lobby, restaurant/saloon, and hotel building.

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de

fi

ni

ng

a

cu

be media used: 4 ply

museum board, tacky glue

class: architecture 121

original size: 3-1/2” x 3-1/2” x 3-1/2” cube

professor: daniel abbott

semester: second semester, spring 2011

the assignment was to define the volume of a 3-1/2” x 3-1/2” x 3-1/2” cube in space with planes in three dimensions. the idea behind this project was thinking of a solid cube and how it reacts in space if it were to explode. we studied the relationships that it presented and how even with different movements the model is still defining a cube in space.

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mo

nd

ri

an

mu

se

um media used: 4 ply

museum board, balsa sticks, tacky glue

class: architecture 121

original size: 3/16” = 1’-0”

professor: daniel abbott

semester: second semester, spring 2011

the assignment was to design a pavilion to display artwork created by piet mondrian. the pavilion sits in a garden court yard that is intended to be open to the landscape in as many ways possible to utilize natrual shading, ventilation, and views to the surrounding landscape. the model was to also show columns and structural frames while having walls that can either be u shaped, l shaped, t shaped, or straight shaped walls.

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ale

xa

nd

er

ca

lde

r g

al

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ry media used: 4 ply

museum board, tacky glue, autocad, laser cutter

class: architecture 121

original size: 3/16” = 1’-0”

professor: daniel abbott

semester: second semester, spring 2011

we were to design an art gallery that will be used to display the artwork of the artist alexander calder. it should be able to display between one and three medium to large size mobiles by calder. the gallery was to be designed as one large sculptural space that takes into consideration natural ventilation. the overall model was done in autocad then put into a laser cutter printer to be cut and then massed with glue.

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d

bl

ue

c

ha

ir media used: balsa wood,

balsa sticks

class: architecture 120

original size: 1”=1’-0”

professor: joe valdez

semester: first semester, fall 2010

after studying gerrit thomas rietveld and the de stijl movement, the assignment was to design the red blue chair which is one of the most influential pieces of furniture in modern history. with a 1”=1’-0” scale, we then constructed the red blue chair with balsa wood and balsa sticks.

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ur

ba

n/

si

te

an

al

ys

is media used: autocad,

adobe indesign

class: architecture 220

original size: 24 in x 36 in poster

professor: elena tomlinson

semester: first semester, fall 2011

the urban analysis poster is focused on the transportation of the hayes valley district which strictly focuses on bikes, trains, and buses instead of individual vehicles. the transportation diagrams were designed using city planning maps and then drawing them in autocad. the rest of the poster was designed using adobe indesign. the site analysis poster of the urban farm was also done in indesign with the site plan being made in autocad then used in photoshop to overlay the contours with the aerial image.

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BART

BUS

MUNI

BIKE SHOPS

BUS STOPS

BIKE PARKING

AnalysisHayes Valley HistoryIn the late 1800s, Hayes Valley was a tract of land owned by Thomas Hayes, with a park that burned down in the year City Hall broke ground -- 1872. In the early 20th century, the Western Addition area adjacent to Hayes Valley became a vibrant African American community, described sometimes as a Harlem-style renaissance in San Francisco. The neighborhood later succumbed to controversial redevelopment.

After the earthquake in 1989, a section of noisy and ugly freeway that ran through Hayes Valley was demolished. The neighborhood was reborn of the rubble and is now a thriving residential and commercial district.

Hayes Valley PeopleHayes Valley is a mix of old time residents, young professionals and families. Absinthe Brasserie and Jardiniere have two of the best bars in the city. At the same time, you’ll see strollers and parents with young kids in the local shops and cafes.

Residents of Hayes Valley are protective of the Bohemian character and community ethic that still thrive. The Hayes Valley Neighborhood Association is active in local issues.

Hayes Valley EnvironmentThe Hayes Valley area is full of Victorian homes. There are many tree-lined streets and quiet areas off the main commercial strips. In spite of busy retail zones, on weekdays the neighborhood still feels like a sleepy enclave.

Hayes Valley borders on some areas that are considered sketchy at night, so the usual safety measures should be taken if walking in the area after hours.

For more specific information on neighborhood safety, the San Francisco Police Department has an interactive Crime Map where you can search for statistics by area and zip code.

Hayes Valley DemographicsPopulation: 28,991Median Age: 38.2Largest Age Group: 25 – 34 (22.6%)Households:Families: 24.4%Non-Family: 75.6%Average Family Size: 2.99

Hayes Valley Housing StatsMedian Housing Price: $ 715,000SF Chronicle List of Real Estate Brokers

Rent: $800 - $1300 (Studio) • $1800 - $3000 (2-Bedroom)Craig’s List is the best resource for rentals

Owner-Occupied Units: 5.2% *Renter-Occupied Units: 94.8% *

Hayes Valley ParksPatricia’s Green: The Hayes Green is part of the hailed Octavia Bou-levard Project. The span of green with children’s playground and benches also hosts outdoor public art exhibits.

Golden Gate Park: Golden Gate Park is a treasure, providing green and forested sanctuary in the heart of the city. The de Young Mu-seum, the Conservatory of Flowers and the Botanical Gardens are among the attractions in the park.

Alamo Square: With a view of the Painted Ladies Victorian homes and the San Francisco skyline behind them, Alamo Square is a popular place to lay a blanket and hang out with the kids or play with your dog. about.com/hayes valley

BIKE SHARING

LOCAL BARS

hayes valley urban analysissan francisco, california

BART

BUS

MUNI

BIKE SHOPS

BUS STOPS

BIKE PARKING

AnalysisHayes Valley HistoryIn the late 1800s, Hayes Valley was a tract of land owned by Thomas Hayes, with a park that burned down in the year City Hall broke ground -- 1872. In the early 20th century, the Western Addition area adjacent to Hayes Valley became a vibrant African American community, described sometimes as a Harlem-style renaissance in San Francisco. The neighborhood later succumbed to controversial redevelopment.

After the earthquake in 1989, a section of noisy and ugly freeway that ran through Hayes Valley was demolished. The neighborhood was reborn of the rubble and is now a thriving residential and commercial district.

Hayes Valley PeopleHayes Valley is a mix of old time residents, young professionals and families. Absinthe Brasserie and Jardiniere have two of the best bars in the city. At the same time, you’ll see strollers and parents with young kids in the local shops and cafes.

Residents of Hayes Valley are protective of the Bohemian character and community ethic that still thrive. The Hayes Valley Neighborhood Association is active in local issues.

Hayes Valley EnvironmentThe Hayes Valley area is full of Victorian homes. There are many tree-lined streets and quiet areas off the main commercial strips. In spite of busy retail zones, on weekdays the neighborhood still feels like a sleepy enclave.

Hayes Valley borders on some areas that are considered sketchy at night, so the usual safety measures should be taken if walking in the area after hours.

For more specific information on neighborhood safety, the San Francisco Police Department has an interactive Crime Map where you can search for statistics by area and zip code.

Hayes Valley DemographicsPopulation: 28,991Median Age: 38.2Largest Age Group: 25 – 34 (22.6%)Households:Families: 24.4%Non-Family: 75.6%Average Family Size: 2.99

Hayes Valley Housing StatsMedian Housing Price: $ 715,000SF Chronicle List of Real Estate Brokers

Rent: $800 - $1300 (Studio) • $1800 - $3000 (2-Bedroom)Craig’s List is the best resource for rentals

Owner-Occupied Units: 5.2% *Renter-Occupied Units: 94.8% *

Hayes Valley ParksPatricia’s Green: The Hayes Green is part of the hailed Octavia Bou-levard Project. The span of green with children’s playground and benches also hosts outdoor public art exhibits.

Golden Gate Park: Golden Gate Park is a treasure, providing green and forested sanctuary in the heart of the city. The de Young Mu-seum, the Conservatory of Flowers and the Botanical Gardens are among the attractions in the park.

Alamo Square: With a view of the Painted Ladies Victorian homes and the San Francisco skyline behind them, Alamo Square is a popular place to lay a blanket and hang out with the kids or play with your dog. about.com/hayes valley

BIKE SHARING

LOCAL BARS

hayes valley urban analysissan francisco, california

Page 30: Work Portfolio

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eq

ue

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t

media used: google sketchup, kerkythea

class: architecture 220

original size: 6 in x 6 in

professor: elena tomlinson

semester: first semester, fall 2011

the equestrian resort which I talked about before also needed 3-d renderings which show interior and exterior spaces. the renderings were first modeled in google sketchup then rendered in kerkythea to give it a more finished look.

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dy

na

mi

cp

ho

to

gr

ap

hy media used: nikon d3100,

photoshop, textorizer

class: none

original size: 800 x 600

professor: none

semester: first semester, fall 2011

in order to do well in architecture, an individual must understand the essences of photography. the series of photographs which are presented within this portfolio are made with understanding dynamic photography and how the values of architecture such as form and composition relate to photography. this image was shot with an slr camera and then manipulated in photoshop using several layers and using the channel mixer to change several channel colors. the program textorizer was also used as a concept idea for my portfolio cover.

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dy

na

mi

cp

ho

to

gr

ap

hy media used: nikon d3100,

photoshop

class: none

resolution size: 800 x 600

professor: none

semester: first semester, fall 2011

this locker shot was used with the photography style “shallow depth of field”. the foreground is blurred while the surrounding area appears sharp. the viewer closely concentrates first on the foreground then to the middle and back. the blurred locker combo gets more attention than the rest of the image because of its dynamic view. the manipulation of layers and channel mixers was also used in photoshop.

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dy

na

mi

cp

ho

to

gr

ap

hy media used: nikon d3100,

photoshop

class: none

resolution size: 800 x 600

professor: none

semester: first semester, fall 2011

this shot of the cement facade was also used with the photography style “shallow depth of field”. the foreground in this photo is sharp with the rest slowly blurring. a study of sunlight and shadows is also in use for this photo. the manipulation of layers and channel mixers was also used in photoshop.

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dy

na

mi

cp

ho

to

gr

ap

hy media used: nikon d3100,

photoshop

class: none

resolution size: 800 x 600

professor: none

semester: first semester, fall 2011

the shot of this facade was also used with the photography style “shallow depth of field”. the foreground in this photo is sharp with the rest slowly blurring. the manipulation of layers and channel mixers was also used in photoshop.

Page 39: Work Portfolio

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dy

na

mi

cp

ho

to

gr

ap

hy media used: nikon d3100,

photoshop

class: none

resolution size: 800 x 600

professor: none

semester: first semester, fall 2011

this photo was used to capture motion blur in photography. capturing motion is an essential skill in photography. the manipulation of layers and channel mixers was also used in photoshop.

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as

se

mb

ly

fa

br

ic

at

io

n media used: woodshop

class: architecture 105

original size: wooden bookshelf

professor: daniel abbott

semester: first semester, fall 2010

this course covered the methods of fabrication for architectural projects in metal, wood, plastic, and other materials. it was also an introduction to shop safety, machine and tool operation, and small scale design and construction. the idea behind my design was having a small side couch lamp stand while also making a storage space for books and magazines and other items that I can place in the middle of the stand. it was made completely out of wood.

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ma

rk

et

in

gd

es

ig

n media used: adobe indesign

employer: kattenburg architects

original size: 8.5 in x 11 in

time frame: 1 week to complete

time: summer 2011

working in an architectural firm has furthered my knowledge in architecture by giving me an understanding of areas such as marketing and business in architecture, an introduction to construction documents, detailing, and product specifications. my knowledge in autocad has also excelled by working in a firm. this series of pr pieces were created in adobe indesign to be put into the pr folders which are given to potential clients to further expand their knowledge in the type of designs the firm has.

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Orinda Remodel Kattenburg Architects Gilhuly Residence

Orinda

Orinda

Kattenburg Architects

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ma

rk

et

in

gd

es

ig

n media used: adobe indesign

employer: kattenburg architects

original size: 8.5 in x 11 in

time frame: 1 week to complete

time: summer 2011

this series of pr pieces were created in adobe indesign to be put into the pr folders which are given to potential clients to further expand their knowledge in the type of designs the firm has.

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Smith Residence Kattenburg Architects

Orinda

Lafayette Residence Kattenburg Architects

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