work related attitude

8/8/2019 Work Related Attitude

1/22

Work RelatedWork RelatedAttitudeAttitude


2/22

Forming AttitudeForming Attitude

Social Learning Approach to Attitude change:Social Learning Approach to Attitude change:

Social learning theorists, such as Albert Bandura,Social learning theorists, such as Albert Bandura,

say that attitudes and behaviors are learnedsay that attitudes and behaviors are learnedthrough our interactions with the social world inthrough our interactions with the social world in

which we live. Our attitudes, beliefs, values andwhich we live. Our attitudes, beliefs, values and

behaviors tend to be learned, or, more accurately,behaviors tend to be learned, or, more accurately,

copied from others in our social world.copied from others in our social world.


3/22

Two powerful social processes shapeTwo powerful social processes shape

attitudes and behaviors:attitudes and behaviors: modelingmodeling andand

consensusconsensus

ModelingModeling occurs when a respected member of theoccurs when a respected member of the

group exhibits a behavior or attitude that othergroup exhibits a behavior or attitude that othergroup members then emulate. The power of agroup members then emulate. The power of a

model of affect group attitudes depends upon hismodel of affect group attitudes depends upon his

or her status with the group and upon theor her status with the group and upon the

cohesiveness of the group as a whole.cohesiveness of the group as a whole.


4/22

Group consensusGroup consensus is a process in which allis a process in which all

members understand the issue, everyone has amembers understand the issue, everyone has a

chance to express an opinion, and those whochance to express an opinion, and those who

continue to doubt the decision understand it and arecontinue to doubt the decision understand it and are

willing to try it for a prescribed period withoutwilling to try it for a prescribed period without

sabotaging it.sabotaging it.

Consensus differs from a unanimous decisionConsensus differs from a unanimous decision

because not everyone necessarily agrees with it.because not everyone necessarily agrees with it.However, they agree to go along with the group andHowever, they agree to go along with the group and

not interfere with the practice, at least for a while.not interfere with the practice, at least for a while.


5/22

PersuasionPersuasion

Attitudes can be changed through persuasion andAttitudes can be changed through persuasion and

we should understand attitude change as awe should understand attitude change as a

response to communication.response to communication.

Experimental research into the factors that canExperimental research into the factors that can

affect the persuasiveness of a message include:affect the persuasiveness of a message include:


6/22

Target Characteristics:Target Characteristics:

One of the trait isOne of the trait is intelligenceintelligence--

it seems that moreit seems that moreintelligent people are less easily persuaded by oneintelligent people are less easily persuaded by one--sidedsided

messages.messages.

Another isAnother is selfself--esteemesteem -- Although it is sometimes thoughtAlthough it is sometimes thoughtthat those higher in selfthat those higher in self--esteem are less easily persuaded,esteem are less easily persuaded,

there is some evidence that the relationship between selfthere is some evidence that the relationship between self--

esteem and persuasibility is actually curvilinear, withesteem and persuasibility is actually curvilinear, with

people of moderate selfpeople of moderate self--esteem being more easilyesteem being more easilypersuaded than both those of high and low selfpersuaded than both those of high and low self--esteemesteem

levelslevels

TheThe mind framemind frame andand moodmood of the target also plays a roleof the target also plays a role


7/22

Source CharacteristicsSource Characteristics

The major source characteristics areThe major source characteristics are expertiseexpertise,,

trustworthinesstrustworthiness andand interpersonal attractioninterpersonal attraction oror

attractivenessattractiveness

CredibilityCredibility----if one reads a report about health andif one reads a report about health and

believes it came from a professional medicalbelieves it came from a professional medical

journal, one may be more easily persuaded than ifjournal, one may be more easily persuaded than ifone believes it is from a popular newspaperone believes it is from a popular newspaper


8/22

Message Characteristics:Message Characteristics:

The nature of the message plays a role inThe nature of the message plays a role in

persuasion.persuasion.

Sometimes presenting both sides of a story isSometimes presenting both sides of a story is

useful to help change attitudes.useful to help change attitudes.


9/22

Direct ExperienceDirect Experience

The earliest and most fundamental way in whichThe earliest and most fundamental way in which

people form attitudes is through direct personalpeople form attitudes is through direct personal

experience with the attitude object.experience with the attitude object.

Attitude formed through ones own personalAttitude formed through ones own personal

experience with the attitude object are generallyexperience with the attitude object are generallystronger than those formed through indirect orstronger than those formed through indirect or

vicarious experience.vicarious experience.


10/22

Direct ExperienceDirect Experience

There are two aspects of personal experience inThere are two aspects of personal experience in

the formation of attitude:the formation of attitude:

Salient incidentsSalient incidents

Repeated exposureRepeated exposure


11/22

Genetic factorGenetic factor

Some of our attitudes are influenced (at least indirectly) by ourSome of our attitudes are influenced (at least indirectly) by ourgenetic makegenetic make--upup

Inherited sensory structuresInherited sensory structures -- attitude towards spicy foods or loudattitude towards spicy foods or loud

musicmusic

Inherited body chemistryInherited body chemistry -- attitude towards stimulants like caffeine,attitude towards stimulants like caffeine,

nicotine..nicotine..

Genetic differences in activity level might influence our attitudesGenetic differences in activity level might influence our attitudes

toward various leisure activitiestoward various leisure activities


12/22

Genetic factorGenetic factor

Physiological factors in attitude formation can bePhysiological factors in attitude formation can beseen particularly in such condition as aging,seen particularly in such condition as aging,

illnesses, and the effects of various drugs.illnesses, and the effects of various drugs.

For instance, there is evidence that as people ageFor instance, there is evidence that as people age

they become less open to new ideas and morethey become less open to new ideas and more

rigid in their thinkingrigid in their thinking


13/22

Role of self awarenessRole of self awareness

The self is the total of ones thoughts and feelingsThe self is the total of ones thoughts and feelingsabout self.about self.

SelfSelf--ConceptConcept: thoughts about self: thoughts about self

SelfSelf--EsteemEsteem: feelings about self: feelings about self

SelfSelf--ConsciousnessConsciousness: self awareness: self awareness

SelfSelf--WorthWorth::

SelfSelf--EfficacyEfficacy: belief and confidence in self: belief and confidence in self


14/22

PrejudicePrejudice PrejudicePrejudice is defined as an arbitrary belief, or feeling,is defined as an arbitrary belief, or feeling,

directed toward a group of people or its individualdirected toward a group of people or its individual

members.members.

Prejudice can be either positive or negative;Prejudice can be either positive or negative;

however, the term is usually used to refer to ahowever, the term is usually used to refer to a

negative attitude held toward members of a group.negative attitude held toward members of a group.

Prejudice may lead toPrejudice may lead to discriminationdiscrimination, which, which

involves behaving differently, usually unfairly,involves behaving differently, usually unfairly,

toward the members of a grouptoward the members of a group


15/22

Prejudicial AttitudePrejudicial Attitude

BeliefBelief-- Group X is lazyGroup X is lazy

Evaluative judgmentEvaluative judgment-- Dislike lazy peopleDislike lazy people

Behavioural predispositionBehavioural predisposition-- Disinterested in hiringDisinterested in hiring

members ofGroup Xmembers ofGroup X

DiscriminationDiscrimination-- Do not hire members ofDo not hire members of

Group XGroup X


16/22

Problems ofPrejudiceProblems ofPrejudice

Prejudicial attitudes in this environment createPrejudicial attitudes in this environment create

problemsproblems

Produces serious friction or even conflict betweenProduces serious friction or even conflict between

people,it can have adverse effects on the careerspeople,it can have adverse effects on the careers

of people targeted by prejudicial attacks e.g.,of people targeted by prejudicial attacks e.g.,glass ceiling and also have devastatingglass ceiling and also have devastating

psychological effect on victimspsychological effect on victims


17/22

Emotional intelligence in work placeEmotional intelligence in work place

EI doesnt means being softEI doesnt means being soft-- it means beingit means being

intelligent about emotionsintelligent about emotions--a different way of beinga different way of being

smart.smart.

An emotionally balanced professional has the abilityAn emotionally balanced professional has the ability

to cope up with uncertaintyto cope up with uncertainty and imperfection.and imperfection.

He or she (one who is having emotional intelligence)He or she (one who is having emotional intelligence)

is not so judgmental and neither treats others in a badis not so judgmental and neither treats others in a bad

way when things go wrong.way when things go wrong.


18/22

Need of emotional intelligence atNeed of emotional intelligence at

workplaceworkplace

Managing leadershipManaging leadership::-- a person who understands what EIa person who understands what EI

is,becomes aware of implementing it in right way.is,becomes aware of implementing it in right way.

Top managers need EI because they are in a way face ofTop managers need EI because they are in a way face ofthe company. They represent the organization as wholethe company. They represent the organization as whole

and areand are role modelrole model for the employees.for the employees.

When managers fail, it is usually due to poor emotionalWhen managers fail, it is usually due to poor emotional

intelligence. If you have good EI you can handle yourselfintelligence. If you have good EI you can handle yourself

in all kinds of situation.in all kinds of situation.


19/22

Benefits ofEIBenefits ofEI

Emotionally balanced people believe in winEmotionally balanced people believe in win--winwinsituation. They like to groom others. They respectsituation. They like to groom others. They respect

themselves and others.themselves and others.

An emotional balanced person has the ability toAn emotional balanced person has the ability to

cope with all kinds of situation whether its aboutcope with all kinds of situation whether its about

managing a bad boss or an indisciplinemanaging a bad boss or an indisciplinesubordinates or its high pressurizing job.subordinates or its high pressurizing job.


20/22

Benefits ofEIBenefits ofEI

It improves people skillIt improves people skill

An emotionally balanced person develops theAn emotionally balanced person develops the

ability to understand other persons problem andability to understand other persons problem andalso provides solution to that.also provides solution to that.

It gives an opportunity to understand differentIt gives an opportunity to understand differentpersonalities and to act as per the situation and aspersonalities and to act as per the situation and as

per the mind set of other person.per the mind set of other person.


21/22

It helps in conflict resolution.It helps in conflict resolution.

Emotionally balanced people always maintainEmotionally balanced people always maintainpositive attitude.positive attitude.

EI helps us to maintain warm relations with others.

EI helps us to maintain warm relations with others.

It helps us to work in coordination with others and to winIt helps us to work in coordination with others and to win

their heartstheir hearts

Benefits of EI


22/22

Traits of people having bad EITraits of people having bad EI

They are egoist, selfish, rudeThey are egoist, selfish, rude

They never accept their mistakes.They never accept their mistakes.

They are problem creator.They are problem creator.

They bring along with them negative vibesThey bring along with them negative vibes

They always get themselves involved in rage in theThey always get themselves involved in rage in the

workplace and have relationship problemworkplace and have relationship problem

work related attitude

Documents