work with travel blog in creative tourism
TRANSCRIPT
![Page 1: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/1.jpg)
WORK WITH TRAVEL BLOG IN CREATIVE TOURISM
![Page 2: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/2.jpg)
www.thetraveljunkie.orgTwitter: @TravelJunkieID
Instagram: @TravelJunkieIDFacebook: /thetraveljunkieofficialFacebook: /traveljunkieindonesia
Email: [email protected]
![Page 3: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/3.jpg)
DIGITAL ERA
CREATIVE TOURISM
EXPERIENCE
REVIEW
ENGAGEMENT
![Page 4: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/4.jpg)
TRAVEL BLOGGERS
![Page 5: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/5.jpg)
PASSION!
![Page 6: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/6.jpg)
COMMITMENT!
![Page 7: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/7.jpg)
TRAVEL BLOGGER:TRAVEL JUNKIE,
WEB DEVELOPMENT,PUBLISHER, WRITER,EDITOR, DESIGNER,
PHOTOGRAPHER,SOCIAL MEDIA MANAGER,
MARKETER, REVIEWER, etc.Very BUSY!
![Page 8: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/8.jpg)
POSITIONING DIFFERENTIATION
BRAND
A Briefing onglobal travels,
culture,Life.
Content (What to Offer)Accurate and credible information about travel notes, culture, food, fashion, music, hotels and life (more personal) Context (How to Offer)Informative, edutaiment, and mature designInfrastructure (Enabler)the most up to date travel blog, link to social media network, and media community
THE TRAVEL JUNKIE STRATEGY
![Page 9: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/9.jpg)
Intellectual Emotional Spiritual
Mission SupportingIndonesia and international
tourism campaign
ShowcasingIndonesia’s & international
most authentic cultural and
natural heritage
Sparking love and affection for culture and
tourism community
Vision The Platform to bring Indonesia’s &
international Culture and Tourism
Sites to the World Stage
The platform toshowcase the
pride of Indonesia & international
The authority to showcase the
pride of Indonesia & international
Values Celebrating True Uniqueness
AppreciatingLocal Wisdom
ExpressingHuman Spirit
THE TRAVEL JUNKIE MISSION, VISION, VALUES
CONNECTEDCATALYSTCIVILIZED
CLARIFICATIONOF
PERSONA
CODIFICATIONOF
DNA
CHARACTERWITH CHARISMA
DIFFERENTIATIONPOSITIONING
BRAND
This travel blog as marketing 3.0 tools for alternative tourism media
![Page 10: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/10.jpg)
Primary
• Travel Junkies (national/international)
• Travel Blogs
Secondary
• Ministery of Tourism
• Tourism Board
• Brands
• etc
Target Market
Target Audience
![Page 11: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/11.jpg)
Content Management - The Emperor
Images Help Content Stand Out
Search Engines
Traffic Rankings
Sponsors
![Page 12: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/12.jpg)
OBJECTIVE
• Increase awareness• To further strengthen brand image
among target audience• As an active feedback• A valuable component for search
engine rankings• Drive organic search results
SOCIAL MEDIA gets wrapped up in SEO
![Page 13: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/13.jpg)
DIGITALCHANNEL
![Page 14: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/14.jpg)
CREATIVE TOURISM+
CREATIVE MARKETING+
CREATIVE BLOGGING=
ENGAGEMENT
![Page 15: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/15.jpg)
Admit It You Love It
![Page 16: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/16.jpg)
Tourism Slogans From Around the World
http://www.theguardian.com/travel/2013/nov/21/tourism-slogans-around-the-world
![Page 17: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/17.jpg)
OFFLINE TO ONLINE
![Page 18: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/18.jpg)
WHY WORK WITHTRAVEL BLOGGER
![Page 19: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/19.jpg)
![Page 20: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/20.jpg)
![Page 21: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/21.jpg)
UNWTO report shows 33% of US travelers going to Europe cite travel blogs as part of their trip planning. That is only 10% less than traditional media and up from 0% just 5 years ago. It is the fastest growing source of information for travelers. (http://www.etc-corporate.org/resources/uploads/ETC-UNWTO_Study_on_the_Outbound_Travel_Market.pdf)
World Travel Market 2011 Industry Report shows that social media and blogging are considered the #1 and #2 online marketing vehicles for travel, ahead of mobile, pay per click and video/content marketing. (http://www.wtmlondon.com/files/onsite_wtm_industry_report_2011.pdf)
2011 Google report shows 24% of personal travelers and 40% of business travelers have read a travel related blog in the last 6 months. (http://www.thinkwithgoogle.com/insights/library/studies/travelers-road-to-decision-2011/)
DATA AND MORE DATA
![Page 22: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/22.jpg)
Hypothetical Travel Blogger Comparison vs Big Media
Big Media Travel Blogger
Monthly Readers ~800,000+ ~100,000+
CostsMidtown Jakarta office space, staff of
100’s
Suitcase, laptop, camera, food, hotel
rooms
Advertising Prices $100,000 = 1 page, 1 issue $100,000 = Everything for 1 year
Advertising Quality1 page flip in competition with dozens of
other advertisers
100% banner inventory, no competition, social media
mentions, meet ups, travel projects, personal
appearances, SEO, videos, etc.
Total Exposure ~800,000+ ~1,200,000+
Growth Shrinking Growing
Click Through No Yes
![Page 23: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/23.jpg)
TRAVEL BLOGGERS AND
INTERNET PERSONALITIES
OFFER A LEVEL OF PERSONALITY
AND TRUST THAT NO MEDIA
PROPERTY CAN MATCH, AND CAN
DO SO AT A FRACTION OF THE
COST OF TRADITIONAL
ADVERTISING.
![Page 24: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/24.jpg)
TRAVEL BLOGGER = MARKETER
![Page 25: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/25.jpg)
Any Question?
![Page 26: Work With Travel Blog in Creative Tourism](https://reader030.vdocuments.net/reader030/viewer/2022032421/55a75b731a28ab62458b4854/html5/thumbnails/26.jpg)
www.traveljunkieindonesia.comTwitter: @TravelJunkieID
Instagram: @TravelJunkieIDFacebook: /traveljunkieindonesia
Email: [email protected]