WORKFORCE EDUCATION &COMMUNITY DEVELOPMENTCAMPAIGN STATGEY CREATED BYRalonda Green Travis PoenerCatherine SmitteyValerie MikaAndrew FlowersStephanie AyalaKisha LovettJeremy Wortham

What your are about to hear is of extreme importance:Listen at your own risk…

INTRODUCTIONCOMPANY’S THEME: Pursuing your dream?...join our Team !

YOUR CLIENTS HAVE DREAMS PROBLEMS W/ DREAMSMAIN IDEA: your clients will gain the tools they need to achieve their dreams, because of your organization’s:

1. wide span of connections2. efficient programs/uniqueness3. community focused

OUR CAMPIAGN STRAGY: how this theme will be expressed…1. Understand your audience: people 50+, business market & parents2. Use venues of mass media3. Use PR venues

OUR BULEPRINT FOR YOUR CAMPIAGN WILL GIVE YOU THE EDGE IN PROVING TO YOUR CLIENTS THAT YOUR ORGANIZATION IS THE

PLACE WHERE DREAMS HAPPEN… “RIGHT FROM THE START!”

WEBSITE BLUEPRINTA SITE TO SEE

Newweb Old

Knowing your client

Encore 50

COMMUNITY SURVEY

Are you 50 or over, and interested in courses that could help you better maintain your health?

Yes or No?

Are you a parent (stay at home/working) who would be interested in courses that could improve your parenting skills?

Yes or No?

Who are they??

Any one over 50 who is interested in continuing their education or learn new skills to further enrich their lives

Interests

Wellbeing Home & garden Travel Tech & Finance Recreation

Offered Courses Digital Scrapbooking Weather Proof Your Garden Get Connected! Learn Internet and Email Writing My Life Story Taking Control of Arthritis Retirement Reality Check Staying Fit

FOCUS GROUPS The Importance

Problems & Obstacles

Solution(s)

(Ralonda Green)

THE NOV. 21ST 2009 FOCUS GROUP MEETINGA. Huge response

ARC members came

B. Preparation/materials given Contacts made Food and refreshments Packet given Outlined Agenda Prepared questions

C. What was Discussed Course Info/class suggestions Kept Group name Marketing suggestions

D. Learned Unknown Info about Department Understood more about this group

Why it was a success

SUGGESTED IDEAS FOR OTHER FORCUS GROUPS

ANNUEL JOB FAIR OR HOST SCHOOL JOB FAIR

GO TO MILLITARY BASES

VISIT SCHOOLS TO MEET PARENTS

CREATE A FAMILY FUNCTION HERE AT THE SCHOOL

Phone Survey

FOCUS GROUP

Requires… Time Preparation A Presentation Space Participants Travel Arrangements for kids MONEY

PHONE SURVEY

Quick Easy No Cost No Travel Minimal, one time

preparation Easy feedback

VS.

Direct Mail

50 and over

Retirement Home

Continuing Education

Summer Program

It’s more than baby sitting, your children will come out with more knowledge.

Fun + Education = day camp at NLC! www.rer.sagepub.com/cgi/abstract/66/3/227

FuN dAy!Open house for day camp

Stephanie Ayala

1201 Kitty Hawk Rd.     Universal City, Texas 78148    210-486-5000     www.alamo.edu/nlc/

PROGRAMS/ CURRICLUM &OTHER SERVICES

SURVEYS MALING LIST/ MEDIA & MORE

Home About Us Contact Us Academic Calendar /INFO

Important INFO

Business Survey

Education Survey

Community Survey

WORKFORCE EDUCATION & COMMUNITY DELVELOPMENTSURVEYS Surveys are important for our program to conduct proper research to provide our community with adequate skills, training, and/or enrichment for your educational needs. Please click on the proper link that applies to you, these are YES or NO questions and will only take 2 minutes to complete.

The answers that you YES to will automatically simplify you’re search and give you only the information that you want

ABOUT US

President’s Letter to Members

Our Mission/Vision

Instructor Spotlights Weekly

INSTRUCTOR SPOTLIGHT & INFO

is the Continuing Education Specialist forWorkforce Development and Community Education atAlamo Colleges, Northeast Lakeview College. As aPresidential Scholar, she earned her B.A. in Business fromSouthwestern University in Georgetown and is a pastrecipient of Southwestern University‘s Young AlumnaAchievement Award. Tivy also has a master‘s in Adult andHigher Education from The University of Texas at SanAntonio. Tivy currently sits on the Committee on ChildcareLicensing Standards, as appointed by Governor Perry.Professionally she‘s worked in the San Antonio area formore than 20 years having been employed in diversecompanies ranging from PBS to USAA. Teaching issomething that is near and dear to her heart, especiallyworking with parents, children and families. Tivy is aregistered, professional master level trainer, behaviormanagement instructor, and a specialty trained parenteducator working with adult learners and children of allages. She and her husband, Paul, have been blessed withthree children now ages 9, 6, and 4. Additionally, she grewup in a career military family, and has lived and traveled allover the world. twhilock@alamo.edu

ClickOn photo

Tivy Whitlock

CONTACT USDirector of Corporate Training & Continuing EducationCALL (210) 486-5385E-MAIL mweathersby1@alamo.edu

Continuing Education SpecialistCALL (210) 486-5386E-MAIL twhitlock@alamo.edu

MelissaWeathersby

TivyWhitlock

ACADEMIC CALENDAR & MORE

Click on the resent months provided below to find out about upcoming classes of that month, times, instructors and more.

YEAR 2010

JANURAY FEBURAY MARCH

Lets say you clicked on

January

JANUARY 2010

SUN MON TUE WED THUR

FRI SAT

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

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24 25 26 27 28 29 30

31

Martin Luther Kings Birth Day

MicrosoftWord 2007

Click on the class highlightedhere

Name DescriptionCourse hours/DurationInstructor/contact infoTextbook/PricingLink to more Info

30 second spot

Presents info on Workforce Education

Television Spot

Radio: The Theater of the Mind

•Cost efficient

•Reaches many potential customers at a low price

•The estimated expense for a radio ad on San Antonio stations is $81.00

•Match radio ads with target audience

Opens ToRadio Script