working smarter: integrating lean startup practices into your company
TRANSCRIPT
@nataliehollier
Working smarter: Integrating lean startup practices into your company
CASE STUDY
#BetterProducts
- Tech Product and UX Design- Agile & Lean methodologies- Ex Software Consultant - VP of UX at Validately
About me...
Validately’s mission: “Helping the world build better products”
@nataliehollier #BetterProducts
Working Smarter
Failed product launches, anyone?
60-80% of development effort is REWORK
50% of product features are NOT USED
@nataliehollier #BetterProducts
(1) and (3) IBM Requirements management white paper (December 2009) (2) Several research reports indicate this number is ~50%. Here is one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf
200x cost to change code vs. prototypes
• Learn about customer needs early and often• Prototype, test and get real market feedback • Pivot your product and features based on learnings
#BetterProducts
There must be a better way!
@nataliehollier
Lean Product Development
BUILD
MEASURELEARN
DESIGNTHINKING
LEANSTARTUP
AGILEUX + DEV
Lean UX: Jeff Gothelf & Josh Seiden
(aka LeanUX)
#BetterProducts
CASE STUDY:Tools, techniques and lessons learnt from integrating lean startup practices at an education technology startup
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An ambitious product vision
@nataliehollier #LeanStartup
ITERATE.
?A+
alpha beta 1 beta 2 launch
?A+
?A+
?A+
Journey from idea to launch
@nataliehollier #LeanStartup
6 60• pressure to plan• many potential features• changing is hard• many more decision makers
• finding a starting point• moving fast• lots of uncertainty & unknowns
Lean has different challenges at different project phases and team sizes.
@nataliehollier #LeanStartup
Think big.Start small.Move fast.
@nataliehollier #LeanStartup
When we were small...
When we were small...
SKETCH-TO-CODEDESIGNER-DEV PAIRINGLIGHT VISUAL DESIGNTIGHT COLLABORATIONDESIGN WALL
@nataliehollier #LeanProcess
10 PEOPLE
1 SCHOOL1 PRODUCT
Sketch-to-code, design-dev pairing #LeanProcess
Tight collaboration #LeanProcess
Design Wall #LeanProcess
As we grew...
As we grew...
FLAT UISTYLE TILESICON FONTLIVE STYLESSTYLE GEM
@nataliehollier #LeanTools
25 PEOPLE
2 SCHOOLS2 PRODUCTS
Flat UI, Style Tiles #LeanTools
Custom Icon Font #LeanTools
*example from Font Awesome
Live Styles #LeanTools
Style Gem
*mock code sample
#LeanTools
As we became a large team...
As we became a large team...
GOAL-ORIENTED TEAMSEMBEDDED DESIGNERSPROBLEM DEFINITIONORGANIZATION MINDSET
#LeanMindset
60 PEOPLE
10+ SCHOOLS3 PRODUCTS
@nataliehollier
Problem Definition Workshop
We believe that [doing this/building this feature/creating this experience]For [these people/personas]Will achieve [this outcome]We will know this to be true when we see [this feedback/quantitatve measure/qualitative insight] - LeanUX Book
#LeanMindset
Doing Lean » Being Lean
PROCESS
TOOLS
MINDSET
@nataliehollier #LeanMindset
Goal driven
User research based
Cross functional teams
Supporting software tools & practices
KEY INGREDIENTS
@nataliehollier #BetterProducts
TRUSTHUMILITYCOURAGE
@nataliehollier #BetterProducts
Books To Learn More
@nataliehollier #BetterProducts