working titles home page presentation

An introduction to media

Welcome to Working Titles

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Market position

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Film analysis

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Target audience

Disruption/ advertising Legal and et

hical views Questionnaire

Analysis of media organisation

Film reviews

Background knowledge Working Title Films is a British film production

company, which is based in London and is owned by Universal Studios. The company was started in 1983 by Tim Bevan and Sarah Radclyffe. In 1992 a company called PolyGram became Working Titles corporate backer and Radclyffe left. She was then replaced by the company's current co-chairmen

Eric Fellner.

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Working titles has produced a variety of films from My Beautiful Laundrette and Wish You Were Here in the 1980s to Johnny English, Love Actually, The Thunderbirds and The Cornetto Trilogy, in the 2000s.

One of the new films Working Titles has just released is called

Everest.

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Each picture is a link to a detailed page on that film with some trails and what

the films are rated as

http://www.imdb.com/title/tt0091578/

https://en.wikipedia.org/wiki/Three_Flavours_Cornetto_trilogy




Market position

Working titles first big success came from my beautiful laundrette in 1985 which made over $2,451,545 with only an estimated budget of £650,000. their latest release, Everest had a budget of roughly $55,000,000 and has made a profit of $4.9m in just the first week of its release making it the most successful film in the box office coming above studio cannels legend.

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Competitors

The film industry is a very competitive group of institutions all fighting for the best ideas, scripts and highest profits .

Working Titles is one of the ‘big 8’ film company's , the other 7 are Working Titles parent company Universal studios and

20th Century Fox ,Walt Disney Studios ,Paramount Pictures, Sony Pictures and Warner Bros. some of working titles less

famous competitors are itv film four and studio canal .

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Film reviews

Film analysisPart 1

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Film reviews

Part 2

Film analysisPart 2

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Film reviews

Part 1

Film reviews

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Film reviews

Click for Johnny English reborn review

Target audience

Working titles main target audiences are Britain and America they make their films appeal to British and american people by highering both British and American actors . Such as Simon pegg ,Rowan Atkinson and Hugh Grant. They make films with age ratings of PG ,12 and 15

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Disruption/ advertisingPart 1

A film distributor is people responsible for the advertising of a film. Theses are a few of the main ones 20th Century Fox, Altitude Film Distribution, Arrow Films, Axiom Films, Curzon Artificial Eye, Dogwoof, Entertainment Film Distributors and Entertainment One UKJohnny English reborn was distributed by Universal Pictures. This company would have been used to get the film global. if a production company uses a big disruption company like universal it means the have a high budget and they want to get the film advertised and released across the world, it was successful in getting global because it was realised in the United States, Canada, the United Kingdom, Australia, Germany and China along with other countries.

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Disruption/ advertisingPart 2

Johnny English reborn was advertised and distributed by Universal Pictures. It was supposed to be released on 29 July 2011 but delays during the filming pushed it back to the 16 September 2011 however further delays pushed it back to 7 October 2011.the film was advertised by posters and trails but the biggest advertising they got was probably when Rowan Atkinson was being interviewed for his other famous charterer Mr Bean

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Legal and ethical views

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Questionnaire

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One of the five people said they heard about it through posters and word of moth but the majority heard about it on TV, this indicates the way it was advertised was mainly through TV adverts and interviews with the actors which stared in the film, this is a below line type of advertising because it doesn’t cost the distribution company any money. When they where asked only 3 out of the 5 said they had watched the trailer, which indicates the distribution company didn’t spend lots of money on making a trailer and getting it out there for everyone to see.Three out of the five people said they watched the film at home on a DVD or Netflix and the others said they watched it at the cinema, this indicates that most people nowadays prefer to wait for a film to come out on DVD or stream it on Netflix so they can watch it at home rather than pay for a cinema ticket so they can watch it at the cinema.One of them said they would give it a 9/10 and the others said they would rate it as 8/10 because they thought it should have been more action then comedy and they actors where really good. This indicates that although they thought it was a good film it could have been better and that one of the only reasons they thought it was a good film was the fact that Rowan Atkinson starred in it. They all said they had seen other films that Rowan Atkinson had starred in, three of them said they had seen Mr Bean and the other two said they had seen Black Adder. This shows every one has seen at least one film starring Rowan Atkinson and that he has done mainly comedy.

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Analysis of media organisation Part 1

The role of the bbfc is to give films a rating based on the content of the film. When a film has been rated it will either have a u, pg, 12a, 12, 15 or if it has content unsuitable for young viewers it will get an 18 and if it is very bad it will get a r18. films are rated by examiners who look at the context of the film, normally 2 different examiners will rate the film but if the don’t agree or the films has legal issues the decision will go to the Director and Presidential team. When rating a film the examiners will look at discrimination, drugs, horror, imitable behaviour, language, sexual activity , theme and violence when making decisions.

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Ofcom is an abbreviation for Office of Communications. Their purpose is to regulate broadcasting, postal services, telecommunications and radio communications spectrum and is the competition authority. They where founded in 2003on the 29th December and took over the roles of the Broadcasting Standards Commission, the Independent Television Commission, the Office of Telecommunications (Oftel), the Radio Authority and the Radio communications Agency.

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Part 3


The Advertising Standards Authority started in 1962 to adjudicate on complaints that advertisements had breached the CAP Code (Committee of Advertising Practice) and regulate the content of advertisements, sales promotions and direct marketing in the UK. The big company Apple has been involved on 2 major cases with the ASA, the first one in 2004 was for claims that the Power Mac G5 was the world's fastest personal computer which was judged to be unsubstantiated and the second one was about an advert that claimed the new iPhone could access all of the Internet, the advert was eventually banned because of its lack of support of major plug-ins such as Flash.

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Active and Passive Audiences

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Part 3

Passive- like sheep easily manipulated followers and weak willedActive- not sheep engaged responsive Started in 1930sMedia blamed for bad thingsHypodermic syringe 1930 all reacted in same way passively received messages and manipulated Model used for years convince us media has bad effects audience copiesProblems with hypodermic ignores free will personalities ignores situation cultural upbringingHypodermic not liked many years Inoculation/desensitisation long term exposure makes immune Problems with inoculation people have free will not all violent culture changesCultural analysis long term effect gerbnerLong term effect on ideologicalUses stereotypes to reinforce ideas of certain groups 2 steps flow Katz lazarsfeld 1940Others to clumsy for mediaKatz lazarsfeld media not use full on own part of situated culture Often received message without reading/watching text through opinion leader Audience active Audience appeal Technical and audio codes Language/mode of address- target specific audience group

Construction the textContext- the place of the adverts e.g. makeup ad in soap opera breaks Audience positioning- through camera shots/angles and music and language Blumler & Katz the user and gratifications model 1974 4 needs fulfilled by watching TV Further developed by Denis mcquail 1987Entertainment/ escapism- escape from pressures of life and entertaining Information/surveillance- what’s happening in world Personal identity- comparing own life to characters Social interaction- talk about TVPIESPersonal identity Information Entertainment Social integration Big brotherFulfils PIESWhy consume media Reassurance- reassures us about conflicts/issues Voyeurism- watching without being watched. Enigma’s cliff hangersIntertextuality-references to other media Limitations Simplistic in audience viewsIgnores demographics, social and cultural factors Audience positioning angle shots/close ups at emotional time and pov shotsLanguage- chatty audience involvedReception model- Stuart hall reaction against hypodermic and inoculation models- dismissed for being passive

Active audience decode meaning therefore different audiences different ways Reception theory

Producer encodes message/meaning

Preferred-audience accepts dominant Reading text reflects ideas and beliefs e.g. daily mailOppositional reading conscious rejection of preferred e.g. criminals reject cops goodies in the bill.Negotiated meaning. Meaning understood but doesn’t relate so not decoded e.g. teenager watching question time discus junior doctors, will understand not interested

Dominant/preferredNegotiated Oppositional

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