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Working with Funders 1
Extra Notes: Working with Funders
Questions Answered
– How is the value of a startup determined?
– What are the steps involved in negotiating with investors?
– What is an IPO? What process must an entrepreneur undertake to complete an IPO successfully?
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Table 13-2: Summary of Sources of New Venture Financing
Sources of New Venture Financing
Financier Development Startup Early Growth Rapid Growth Exit
Entrepreneur
Friends and Family
Angel Investors
Strategic Partner
Venture Capital
Asset-based Lender1
Equipment Lessor
SBIC
Trade Credit
Mezzanine Lendor
IPO
Acquisition, LBO, MBO
Dark Grey=Primary Focus, Light Grey=Secondary Focus or focus of a subset of investors of that type
Source: Smith, Entrepreneurial Finance, p. 34.Note: 1Asset-based lenders are the debt financing sources that include commercial bank loansFurther definition of sources not covered in the chapter are available in Table 13-3
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Equity Financing (Cont’d) Venture Capital (VC) Community
– VCs are in the business of finding companies with the potential for great growth and great economic return
– Key Considerations• VC funds are organized as limited partnerships looking
for long-term (5-10 years) investments• VC firms make money through a combination of profits
on investment and fund management fees• VC funds are created by a group of investors with a
specific strategy for investment. The pool of money in the fund is fixed
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Table 13-3: Definition of Other Sources of Funding
Source: Jack S. Levin. Structuring Venture Capital, Private Equity, and Entrepreneurial Transactions. Panel Publishers, 2000John Downes & Jordan Elliot Goodman. Dictionary of Finance and Investment Terms. New York, Barrons, 1995.
An MBO is the purchase of all a company’s publicly held share by the existing management, which takes the company private
MBO – Management Buyout
An LBO is a takeover of a company using borrowed funds. Most often, the target company’s assets serve as security for the loans taken out by the acquiring firm, which repays the loan out of cash flow of the acquired company.
LBO – Leveraged Buyout
A mezzanine lender (like the VC professional) generally employs active investment professionals who negotiate the purchase of privately-placed securities in venture capital/private equity transactions, such as buyouts, but the securities purchased are normally from the portfolio company and are predominantly debt securities - generally, a slice of common stock, warrants, or conversion rights.
Mezzanine Lender
Equipment lessors finance various equipment types general costing $1 million or more (ex. production equipment, R&D equipment, etc.) for midsize companies and large corporations, typically for lease terms of three to seven years.
Equipment Lessor
DefinitionFunding Source
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Valuation
Valuation is the art/science of trying to determine the worth of a company
Methods used in valuing a company
– The Comparables Method• Determine the worth of a company by comparing it to other similar
companies
• The companies should be similar with respect to industry focus, income statement ratios, location, relations with suppliers, customer base, potential growth, growth rate and capital structure
• This method assumes that similar companies exist and that the information for comparison is available
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Valuation (Cont’d)– The Financial Performance Method
• Uses a company’s earnings (or potential earnings) to project future cash flows and applies a discount rate to determine the Present Value (PV) of those cash flows
• The Discounted Cash Flow (DCF) is determined from
– Performance Income Statements – Projections about the company’s future income statements are made based on growth assumptions for cost and revenues
– Free Cash Flow – The amount of cash the company will have at its disposal is estimated based on the proforma income statement
– Terminal Value – The expected value of the company at the end of the projected period is estimated. A discount rate is then applied to this value to estimate the present value of the company
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Table 13-4: Example of Discounted Cash Flow Analysis
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
FCF (in Millions) 10 50 50 75 85 100
Terminal Value 588
Present Value 8 35 29 36 270
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Valuation (Cont’d)
– The Venture Capital Method• VC’s use a hybrid valuation method, looking at both comparables and
free cash flows
• To compensate for their high risk investments, VC’s apply a very large discount rate to estimate the company’s present value
• To compensate for future dilution, VC’s require a higher percentage ownership (for a given investment) based on an estimated retention ratio
• This valuation method is necessarily subjective
– The Asset Valuation Method• The company’s worth is determined from its current assets
• Because the majority of their assets are intangible, this method is generally not used for startups in the e-commerce industry
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Table 13-5: Discount Rates
25%-35%IPO
30% to 40%Fourth Stage
30% to 50%Third Stage
35% to 50%Second Stage
40% to 60%First Stage
50% to 70%Startup
Source: J ames L. Plummer, QED Report on Venture Capital Financial Analysis (QED Research, Palo Alto, CA), 1987
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Negotiations
Principles for Entrepreneurs– Investors want to know two things: What is the opportunity and why
is this management team the best to pull it off
– Guidelines for pitching an investment opportunity• Know the audience
• Keep the presentation concise
• Talk about the management team
Term Sheet– A Term Sheet is a non-binding description of the proposed deal
between the financier and the entrepreneur
– The Term Sheet is analogous to a Letter of Intent (LOI) or Memorandum of Understanding (MOU)
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Negotiations (Cont’d)
Securities– Types of Securities: The type of securities chosen by the company and
the investor reflect the risk/reward appetite• Zero Coupon Bonds - Upon maturity of this security, the investor redeems
the initial investment and interest at a predetermined rate. This type of security provides ultimate protection to the investor
• Convertible Debentures – These securities are loans that are ‘converted’ into common stock (equity). The investor is considered to be a creditor until the company is past its high-risk stage
• Preferred Stock – This is the most commonly used security with VCs
– Convertible Preferred
– Redeemable Preferred
– Participating Convertible Preferred
• Common Stock – Since they do not provide investors with any of the protections of the other securities, common stocks are rarely used by VCs
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Zero Coupon Bond
With Warrants attached--must wait one year after debt is redeemed and warrants are exercised to sell underlying stock. Zero Coupon Bond is the ultimate in locking in a return: upon maturity get interest at a fixed rate and interest on interest.
Convertible Debentures
Redeemable preferred
Convertible Preferred
Participating Convertible Preferred
Common
Essentially loans convertible to equity shares. Can sell immediately upon conversion as long as not deemed an affiliate. Investor profile: likes upside potential leavened with downside protection.
No convertibility into equity, only face value (FV) plus any dividend. Always carries a term specifying when redemption occurs, usually at the option of the shareholder. Not considered outstanding for EPS purposes.
Converted at shareholder’s option into common. Usually a mandatory conversion at IPO. Usually includes a provision to redeem--par plus some form of ROIC as if dividends had been declared but not paid.
Receive FV and conversion to common. Term usually in event of sale or liquidation. Typically used in later rounds when investors have to pay a higher price to play. (Essentially preferred stock bundled with common.)
Each share has one vote. Class A common is a form of preferred.
DEBT SECURITIESHighest Liquidation Preference/Can Force LiquidationSafest
COMMONLowest Liquidation Preference
Riskiest
Sources: Fundamentals of Venture Capital, Bartlett; HBS Note on Deal Making; HBS Note on Private Equity Securities; Venture Capital and Private Equity, a Casebook, Lerner; The Entrepreneurial Venture, HBS Publishing.
Exhibit 13-8: The Spectrum of Securities
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Negotiations (Cont’d) Rights and Privileges of Investors
– Common rights that investors demand are• Right of First Refusal – Investor has the right to meet any offer of outside
financing in future investment rounds
• Preemptive Right – Investor has the right to maintain his percentage of ownership by investing additional funds in future investment rounds
• Redemption Rights – Investor has the right to achieve liquidity if the company has not been sold or undergone IPO within a predetermined time period
• Registration Rights – Investor has the right to demand that shares be registered, forcing the company into liquidity (public offering)
• Covenants – Terms designed to ensure that the money provided by the investor is used in a manner that is consistent with the agreement between the entrepreneur and investor
• Antidilution Provisions – Provisions that protect the investor from dilution in ownership that might occur in future round of financing
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Negotiations (Cont’d)
Dilution
– Dilution refers to the percent reduction in ownership that occurs whenever the company issues new shares of stock
– While investors can protect themselves from dilution, founders are diluted with every round of financing
– Two types of antidilution provisions to protect the investor• Full Ratchet – Provides most protection to investor, but can be extremely
punitive to entrepreneur
• Weighted Average – More fair to entrepreneur while still protecting the investor
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Table 13- 6: Pre- and Post-Money Valuations Made Easy
Cumulative
Round of Financing
Amount invested this round
% Received this round
VC’s Share
Founder’s Share
Implied Valuation (Post Money)
Seed-stage Round
$1,000,000 40% 40% 60% $2,500,000
First Round
$4,000,000 20% 52% 48% $20,000,000
Second Round
$15,000,000 20% 62% 38% $75,000,000
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Exit (The Path to Liquidity) Initial Public Offering (IPO)
– Determining the Right Time for an IPO• Asses if the company is ready for an IPO• Asses if the market is ready to accept their offering
– The IPO Process• Selection of Underwriters – The underwriters are the bankers that will
arrange for the purchase of stock for a commission
• Preparation of Registration Statement for SEC – Create prospectus outlining the company’s business and financial fundamentals
• Distribution of Preliminary Prospectus - or ‘Red Herring’
• Preparation for and Completion of the Road Show – The company’s offering is presented directly to potential investors
• The Incorporation of SEC comments into the Registration Segment• Agreement on a final share price and number of shares to be offered• Close of the offering and distribution of the final prospectus
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Exhibit 13-9: Exit Strategies of VC Firms —IPOs and M&A
Note: Venture Economics estimates that through Q2 2000, there were 131VC backed IPOs for a total of $12.8B. Through Q2 2000, there were 132 M&A transactions of venture-backed firms for $37.5B (the 2000 numbers above simply double the current available numbers through Q2 2000).
Source: Venture Economics and 2000 National Venture Capital Association Yearbook
OfferingSize($BB)
VC-Backed IPOs: 1985-2000*
# of Offerings
Venture-Backed M&A Deals 1985-2000*
AcquisitionAmount($BB)
# of Acq
0
5
10
15
20
25
30
0
50
100
150
200
250
300Total Offering Size
# of Offerings
0
10
20
30
40
50
60
70
0
50
100
150
200
250
300Total Acquisition Amount# of Acquisitions
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Table 13-7: IPO Pros and Cons
Pro Con
Provides founders and shareholders with liquidity (although not immediate liquidity because of lock out periods, signals to the market, etc.)
IPOs are expensive and time-consuming. An unfavorable market (something that the company can not control or predict) might necessitate pulling the IPO at the last second
Provides capital to fuel expansion and growth within the company
Strict SEC reporting requirements
Possibility of attracting and retaining employees at lower than market rates because of granting of stock options and promise of eventual liquidity
Pressure to product quarterly numbers for analysts
The price of the company’s shares should increase dramatically with an IPO, providing (at least paper) wealth to the founders and other shareholders
Increased Officer and Director liability
As long as the company is performing well, it can return to the market to raise additional cash
Hostile takeover is possible
The ability to use stock as currencyDoesn’t necessarily provide a liquid market for all shareholders because of restrictions on trading the stock
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Exit (Cont’d)
Mergers and Acquisitions (M&A)
– M&A can often achieve the same goals as IPO (e.g. liquidity and increased valuation) with lower potential risk
– In a Merger, two companies combine to achieve a financial and/or strategic objective, usually through the exchange of shares
– In an Acquisition, one company buys another, usually with cash and/or stock
– Analysts predict that M&A will become increasingly popular
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Future of Capital Markets
Likely Trends of the post-new-economy boom era
– A Return to Classic Venture Capitalism• Investors will be more selective in their investments
• Investors will monitor their investments more actively
• Investors will diversify their portfolio across multiple industries
• The time to liquidity will be longer
– A Shakeout of Both Funding Sources and Startups• VC firms will select which companies to continue supporting and which
to abandon
• Many of the smaller VC firms will be unable to recoup their losses and will disappear
• Angel investing will be curtailed
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17
63%
72%
74%
78%
81%
80%
75%
74%
60%
65%
70%
75%
80%
85%
Q1 99 Q2 99 Q3 99 Q4 99 Q1 00 Q2 00 Q3 00 Q4 00
Quarter
% o
f T
ota
l VC
Dea
ls
Exhibit 13-10: Allocation of VC Investment to Internet Related Ventures
Source: PWC Moneytree Survey 2000
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Future of Capital Markets (Cont’d)
– A Rougher, Tougher Breed of Entrepreneurs• The balance of power in the VC community will shift back to the
investor
• Startup valuations will be lower (more realistic)
• Individuals will take on the entrepreneurial challenge under more difficult conditions
– Entrepreneurs Will Seek Other Sources of Liquidity• Raising money from public will no longer be sure thing
• Acquisitions will become an increasingly desirable alternative for startups
• The value of these acquisitions will also decline as willing buyers become more scarce
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18
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Q1 Q2 Q3 Q4
150
160
170
180
190
200
210Number of Deals Average Size of Deal
Exhibit 13-11: Decline of Mergers in 2000
Number of Deals / Year
Source: Thomson Financial, from “Garage Startup to Garage Sale. ” The Industry Standard . February 19, 2001.
Thousands of Dollars
Year 2000
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Future of Capital Markets (Cont’d)
Where Will the Investment Dollars Go in 2001?
– VCs will be far more conservative than during the Internet boom
– VCs will look for companies that are creative problem solvers
– VCs will still have dollars to invest
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19
0
100
200
300
400
500
600
700
800
Mar-00 Apr-00 May-00 Jun-00 Jul-00 Aug-00 Sep-00 Oct-01 Nov-00 Dec-01 Jan-01
Telecom Services
Network Hardware
Business Software
Exhibit 13-12: Recent Seed Financing by Industry
Seed Financing (M illions)
Source: Venturewire, from “W here the Seed Money Is.” The Industry Standard . February 19, 2001