working with the start-up eyefree - mit sloan · working with the start-up –eyefree experiencing...

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EyeControl is an innovative communication device for “locked-in” patients, individuals with full cognitive function but without the ability to communicate. Host Company EyeFree | Tel. Aviv | Israel MIT Israel Lab Team Christine Li, Masami Omuro, Xiaoxuan(Iris) Song 2018 Working with the start-up – EyeFree Experiencing the Culture and History Project Overview Market Analysis and Competitor Landscape Reimbursement Process Regulatory Approvals Market Segmentation Proposed Market Penetration Strategy Jewish Shabbat Dinner Jerusalem Old City Ringing the Bell ALS Charity Evening Innovation Center Yad Vashem

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Page 1: Working with the start-up EyeFree - MIT Sloan · Working with the start-up –EyeFree Experiencing the Culture and History Project Overview • Market Analysis and Competitor Landscape

EyeControl is an innovative communication device

for “locked-in” patients, individuals with full cognitive

function but without the ability to communicate.

Host Company

EyeFree | Tel. Aviv | Israel

MIT Israel Lab Team

Christine Li, Masami Omuro, Xiaoxuan(Iris) Song2018

Working with the start-up – EyeFree

Experiencing the Culture and History

Project Overview

• Market Analysis and Competitor Landscape

• Reimbursement Process

• Regulatory Approvals

• Market Segmentation

• Proposed Market Penetration Strategy

Jewish Shabbat Dinner Jerusalem Old City

Ringing the BellALS Charity Evening Innovation Center

Yad Vashem