working with u.s. travel agents · working with u.s. travel agents! in 2014 18% of us travelers...
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#ATWS2015!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
WORKING WITH U.S. TRAVEL AGENTS!
AGENDA:!
Overview of US Travel & Agency Landscape!Panel Discussion!
Q&A!Perry Lungmus!
Travel Leaders!
#ATWS2015!
Sarah Nelson-Wandrey!
!A World of Travel!
!
Amit Sankhala!
!Encounters Asia!
!
Sarah Postler!
!Tourism Australia!
!
Stevie Christie!
!The Wilderness Collective!
!
Working with U.S Travel Agents!
#ATWS2015!
IPK International!World Travel Monitor 2014!
THE U.S. TRAVEL MARKET!
IPK International!World Travel Monitor 2014!
#ATWS2015!
IPK International!World Travel Monitor 2014!
THE U.S. TRAVEL MARKET!
Approximately 13 million unique, overseas leisure travelers annually*!!
*Excluding business travelers and VFR!
#ATWS2015!
IPK International!World Travel Monitor 2014!
TOP U.S. LEISURE DESTINATIONS*!
21%!35%!
19%!
9%!1. Europe!2. Caribbean !3. Asia !4. South America!
*Excluding business travelers and VFR!
#ATWS2015!
U.S. TRAVEL AGENCY PROFILE!
1. Largely unregulated compared to retailers in other countries!!
• No state or national license !• No certification standards or oversight!• Few supplier requirements, if any!
!2. Independently-owned, often family operated!!3. Widely variable in size: $1M to $1B!
#ATWS2015!
U.S. TRAVEL AGENCY PROFILE!
4. Trend toward consolidation!!5. Mix of both corporate and leisure business!!6. Have a portfolio of preferred suppliers!!7. Expect 10%+ commissions, operate on single-digit margins!!8. Most affiliated with consortia, co-op or franchise group!
#ATWS2015!
IPK International!World Travel Monitor 2014!
WORKING WITH U.S. TRAVEL AGENTS!
Agency Locations 1980’s = 46,000!Agency Locations 1990’s = 34,000!Agency Locations 2015 = 13,000!
Airline Reporting Corporation (ARC)!
#ATWS2015!
IPK International!World Travel Monitor 2014!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
US Travel Agents account for 30% of the US Travel Market, selling approximately $100B.!!
PhoCusWright 2014!
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WORKING WITH U.S. TRAVEL AGENTS!
In 2014 18% of US travelers used a traditional travel agent, compared to 12% in 2013. !!
Portrait of American Travelers!MMGY Global!
41% of 8,300 travelers that did NOT use a travel agent signaled that they would be open to using a travel agent.!
!The Value of Travel Agents 2014!
MMGY Global !
#ATWS2015!
#ATWS2015!
Agent Specialization!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
WORKING WITH U.S. TRAVEL AGENTS!
Agent specialization helps provide clarity to the potential client. The focus could be on a geographical area (city, country, region), a category of travel (family travel, small ship cruises, honeymoons) or a specific activity (golf, skiing, kayaking, cycling).!
#ATWS2015!
IPK International!World Travel Monitor 2014!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
IPK International!World Travel Monitor 2014!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
IPK International!World Travel Monitor 2014!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
IPK International!World Travel Monitor 2014!
SPECIALIZATION!
About 74% of respondents to this year's Consumer Trends survey who used an agent in the past 12 months said they believed that the agent who booked their trip was a Specialist.
Travel Weekly Consumer Trends Survey 2014
• IPK International!World Travel Monitor 2014!
#ATWS2015!
IPK International!World Travel Monitor 2014!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
IPK International!World Travel Monitor 2014!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
IPK International!World Travel Monitor 2014!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
Sarah Nelson-Wandrey!
!A World of Travel!
!
Amit Sankhala!
!Encounters Asia!
!
Sarah Postler!
!Tourism Australia!
!
Stevie Christie!
!The Wilderness Collective!
!
Working with U.S Travel Agents!
#ATWS2015!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
Sarah Nelson-Wandrey!
!A World of Travel!
!
Amit Sankhala!
!Encounters Asia!
!
Sarah Postler!
!Tourism Australia!
!
Stevie Christie!
!The Wilderness Collective!
!
Working with U.S Travel Agents!
#ATWS2015!
Wilderness Scotland Video!
WORKING WITH U.S. TRAVEL AGENTS!
#ATWS2015!
Sarah Nelson-Wandrey!
!A World of Travel!
!
Amit Sankhala!
!Encounters Asia!
!
Sarah Postler!
!Tourism Australia!
!
Stevie Christie!
!The Wilderness Collective!
!
Working with U.S Travel Agents!
#ATWS2015!
Questions?!
WORKING WITH U.S. TRAVEL AGENTS!
www.TravelLeaders.com!
Perry Lungmus!
Travel Leaders!